Identifying and prioritizing the empowering factors of women in the health tourism industry of Yazd province
In addition to domestic activities, women also have a large share of manpower in activities outside the family. The health tourism industry is one of the industries in which women have a colorful presence. While women's empowerment health has not been studied in the field of tourism; Therefore, the purpose of this study is to investigate the empowerment of women in the health tourism industry. This research is part of exploratory research and with a mixed approach seeks to study the factors of women's empowerment in the health tourism industry and prioritize the identified factors and has been done in Yazd province. In order to analyze the information, in the first phase, the theme analysis method and in the second phase, the structural-interpretive modeling method have been used. The results of the study identified 31 enablers that were prioritized using an expert panel. Thus, social factors have the most impact and political and psychological factors have the most impact. This study presents a new approach to women's empowerment in health tourism. Thus, most of the identified factors are related to social category. Therefore, improving social behaviors and the environment in which they live can lead to greater empowerment of women.
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