The drivers and obstacles of open digital innovation in the Iranian banking industry

Considering the necessity and importance of using open digital innovation in today's organizations, the purpose of this study is to identify the factors (drivers) and inhibition (obstacles) of open digital innovation in the banking industry. The drivers and obstacles of open digital innovation were then categorized based on the highest frequency of repetition. Finally, they have designed and presented the model of open digital innovation and the drivers and obstacles of the country's banking industry using the content analysis method. This study was an applied study that was performed qualitatively and analyzed by content analysis.The statistical population consisted of 15 experts in the banking industry who were selected by snowball sampling method and using the semi-structured in-depth interview technique, the final model was concluded. Findings showed banking competitiveness, technological changes, market pressures, cyber security, information technology infrastructure, resources, extensive communication network, business dependence on payment system, banking innovation, open digital innovation, knowledge management, e-banking, open organization, profitability And sustainable competitive advantage as 15 drivers of open digital innovation and governance pressures, organizational inertia, weak IT infrastructure, organizational culture, closed organization and external factors as 6 obstacles of open digital innovation in open digital innovation in the Iranian banking industry.The statistical population consisted of 15 experts in the banking industry who were selected by snowball sampling method and using the semi-structured in-depth interview technique, the final model was concluded. Findings showed banking competitiveness, technological changes, market pressures, cyber security, information technology infrastructure, resources, extensive communication network, business dependence on payment system, banking innovation, open digital innovation, knowledge management, e-banking, open organization, profitability And sustainable competitive advantage as 15 drivers of open digital innovation and governance pressures, organizational inertia, weak IT infrastructure, organizational culture, closed organization and external factors as 6 obstacles of open digital innovation in open digital innovation in the Iranian banking industry.