The role of architectural and urban heritage values in formulating and choosing a tourism economy development strategy (case study: Chaleshtor Castle, Chaharmahal and Bakhtiari Province)

Positive and established management of tourism, especially in areas that have specific potential, plays an important role in attracting fund from this industry. Chaharmahal and Bakhtiari province is one of these areas with natural potential for tourism in Iran and Chaleshtor castle is one of the tourist areas in Chaharmahal and Bakhtiari province which has a good potential to attract tourists. Due to its historical background, this castle is considered as one of the under privileged domain, and identifying its strengths and weaknesses is an important step in managing tourism attraction in the region It can also benefit from economic benefits (employment, income, etc.) and social, political and cultural opportunities for the benefit of the residents of the region and the countr . So in this research, we are looking for an answer to this question: which are the most challenging management solutions for the extension of Chaleshtor castle tourism? The current research is descriptive-analytical in method, and uses the SWOT technique to formulate strategies and the QSPM matrix to prioritize the selected strategies. The data of this research was gathered by completing 20 questionnaires by experts, authorities and tourism managers of Chaharmahal and Bakhtiari tourism. The results of this research shows determined the mission, vision, quantitative and qualitative goals, and finally presents a strategy for the development of the tourism industry of Chalantar castle. Based on the results of the evaluation of the internal and external factors of the tourism industry in Chaleshtor castle, it can be seen that the tourism industry of this region and area is weak and has not responded properly to external factors.