Globalization of Culture and its Impact on Women’s Attitude to the Concept of Freedom

With the emergence of late modernity and the growth of culture globalization, transformation has spread in human life, and women have not been excluded in this regard. The transformations made in the attitude of women in today’s world is an undeniable fact. Therefore, this research was conducted to investigate the effect of the globalization of culture on the attitude of women toward the concept of freedom. The research design included a survey and the instrument employed was a questionnaire. Convergent and construct validity were confirmed. Moreover, the reliability was calculated through Cronbach’s alpha and the compositional reliability was in the acceptable range. The statistical population of the research included women between the ages of 17 and 50 on the Instagram social media. Random sampling was used and based on Cochran’s formula the participants included 297 women. Structural equation modeling was used to analyze the data. The results show that in the component of using global cultural and artistic products, watching foreign films and series had the greatest impact on women’s attitude toward the concept of civil freedom and then toward the concept of individual freedom, and the component of knowledge of international laws regarding women’s rights. The component of awareness of international laws regarding women’s rights had a greater impact on women’s attitude toward the concept of civil freedom. Regarding the component of using global information networks, the most impact related to foreign news networks, which had the greatest impact on women’s attitudes toward the concept of individual freedom and then civil freedom. Also, the results of stepwise regression coefficients in demographic variables showed that women’s attitude toward the concept of personal and civil liberties in individuals less than 30 years of age and women with master’s education was closer to Isaiah Berlin’s definition of personal and civil liberties.