Digital Marketing Communications
The expansion of information technology has created many changes in various sectors, including the field of marketing and advertising, and has added concepts such as digital marketing to the literature of the field of marketing. The present study was conducted with the aim of investigating digital marketing communications. This research is of a descriptive type and has been done with a review of internal and external researches about communication and strategies used for it in digital marketing. The findings of this research show that in digital marketing, in addition to advertising content, communication and communication strategies also have a great impact on brand introduction and market attraction and its competitive advantages. In digital marketing, there are various types of communication, including interactions in social networks, advertising banners, communication through search engines, offline communication such as email, and secret communication such as advertising worms, which are used to increase awareness, interaction, experience, acquisition or retention. Customer use.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.