Provide a Model of Innovative Behaviors as Cultural Artifacts

Innovation is the key to economic development that should be considered in reviewing the processes and policies of organizations. The purpose of this study is to present a model of innovative behaviors, considering the changes in the market and technology in knowledgebased companies, technology and growth centers.The research is applied in terms of purpose, descriptive-survey in terms of nature and method. To test the hypotheses, a 78-item questionnaire according to Likert scale was used. The statistical population of the research is 224 knowledge-based companies, technology and service growth centers located in the Science and Technology Park of Hamedan province. The sample size was 141 companies based on Krejcie and Morgan table. Cronbach's alpha coefficient was calculated and confirmatory factor analysis was used to evaluate the validity of the structure using Lisrel software. In order to analyze the findings, the path analysis model, for the analysis of the mediating variable, the Sobel test, and for the analysis of the moderator variable, the modified multiple regression test method was used. The results showed that the values supporting innovation, innovative behaviors and innovation norms can have a direct and indirect positive and significant effect on the agility and performance of the company. The results of the mustard test and the adjusted multiple regression test (moderator) indicated that the company's agility plays the role of the mediator variable and technology and market turbulence the role of the moderator variable in the relationship between other variables.