Investigating the functions of ethical marketing in circular economy

Among the characteristics of civil society, the category of ethics and its application in most aspects and intellectual and work situations have been expressed. The presence of scientific and cultural institutions and organizations alongside the government can cover most of the scientific and cultural capacities of the society. In this regard, the emergence of the circular economy and its growth speed has also changed the ethical marketing strategies. And finally, the concept of circular economy leads to the development of a theory of value in the functional areas of marketing. Therefore, the current research examines the functions of ethical marketing in the circular economy. This research is a qualitative research with a comparative investigation. The research community includes articles, researches, treatises, books and databases. One of the most important findings of this research is the research gap between the functions of ethical marketing and circular economy. The time trend of the research shows that circular economy and ethical marketing research has not been addressed in Iran. And the empty space of this research in Iran shows the importance of studying in this field.