نشریه پژوهش های بازاریابی اسلامی
سال دوم شماره 2 (بهار 1403)

Contracting is one of the contracts that today has taken on a different legal nature due to changes in various sectors. In this matter, some of these contracts are in such a way that they are out of the category of renting to individuals and take on a special nature. The International Federation of Consulting Engineers, known as FIDIC, published a model contract called the EPC contract for infrastructure and construction industry in 1999 in an international uniform document called the Silver Book. Unlike traditional contracting, full engineering and design obligations are placed on the contractor to provide equipment and materials for work and construction, which entails a full responsibility for him. This contract, which is characterized by a fixed time and price, puts all the risks on the contractor, and to get rid of it, the employer undertakes to pay the contract price based on the agreement of the parties. In this way, there are contracts in the Iranian and international legal system that, due to their similarity, the need to analyze and compare them with the EPC contract is felt. This article, which is written with a library and analytical method, seeks a comparative study and finally comes to the conclusion that the EPC contract has differences with contracts such as BOT, Contract of Reward, design-Build, etc., and they are different from each other in legal nature

The purpose of this research is to investigate the jurisprudence of Sama in the school of mystics and Sufis from the perspective of Imamiyyah jurisprudence, which is one of Sufism's rites, which consists of ecstasy (taste and desire) resulting from hearing a divine song, which causes the seeker to move. This ritual is generally held in a monastery, and most Sufis consider it permissible and even necessary by stating conditions, but a few Sufi elders do not consider it permissible. Many Sufi elders have tried to prove the permissibility of listening to music by referring to the Qur'an and hadiths, but in contrast to them, most of the Shia and Sunni jurists have examined listening to music in the context of singing and have held that it is not permissible. In this article, the author concluded that, firstly, Sufi hearing is one of the best practices of Sufi, and despite the opposition that exists even among the people of knowledge and Sufism, heresy is not considered as misguidance and reprehensible; Secondly, the absolute ratio of music, which is sometimes performed in the sama ceremony, and some types of music that are prohibited by Sharia, are public and private. And thirdly, the proportion of rhythmic and symbolic movements and dance, which are forbidden in the Holy Sharia as leho or revocation. The public and the private are absolute and only a part of those movements which cause the degradation of human beings from humanity to animality, are objectionable and definitely

The purpose of the research is to investigate the impact of ethical marketing on new product development. This research, in terms of research method, is applied, field and survey. All research variables were examined in the form of a questionnaire and on a 5-point scale to determine the relationship between the proposed variables of the framework. The statistical sample of the research is 220 experts (marketing and information technology unit) of information technology and software companies in Yazd, Iran. To determine the validity of form and construct validity and to measure reliability, Cronbach's alpha coefficient and composite reliability were calculated. After completion and collection, the data needed for the research were collected and analyzed using descriptive statistics techniques and spss software version 26 and inferential statistics techniques with the help of pls statistical software version 4 with the method of structural equation modeling. The findings indicate that ethical marketing components (product-related ethics, price-related ethics, distribution-related ethics, and sales promotion-related ethics) have impact on new product development. Regarding the practical implications of the research, managers of IT and software companies in Yazd should consider ethical marketing practices to ensure new product development through relationship building and facilitating long-term loyalty to the company.

This research was conducted with the aim of identifying and prioritizing the factors in the design of office uniforms for the employees of education departments in Mazandaran province with rug motifs. In order to determine the weight of specific qualitative coefficients, which is one of the most important parts of qualitative assessment, the Analytical Hierarchy Process (AHP) method was used in Expert Choice software. A researcher-made questionnaire and the opinions of 10 experts in this field were used to collect data. According to the subject and purpose, 3 main features and 9 sub-criteria are named 1. Imagery including simulation, abstractionism, symbolic style, visual motifs including shapes, concepts of shapes, shapes. and creating the illusion of movement including lines, rhythmic surface and color contrast were identified and selected. The findings of the research showed that the priority of the main criteria from the highest value to the lowest value includes imagery, visual motifs and creating the illusion of movement. Also, the sub-criteria of symbolic style, shape concept, shape symbol, abstraction, lines, simulation, color contrast, shape reference and rhythmic levels were also prioritized from the highest value to the lowest value. The results of this research can be used in the design of office uniforms for employees of companies and organizations with traditional motifs, especially rugs, etc.

The main goal of this research is to provide a model of good governance in Iran's government organizations with an emphasis on ethical issues.Research Using the metacombination tool with the seven-step method of Sandelowski and Barso, the systematic evaluation and analysis of 317 cases of the findings of past researches has been done and after the monitoring steps, it was reduced to 50 related articles. At the end, the opinions of 11 experts and managers were collected using the questionnaire method, and using the Shannon entropy method based on the content analysis approach, the effect coefficient of the identified factors was determined. According to this research, five main dimensions include: adherence to the law, government performance, participation, leadership, and vision, and the dimension of adherence to the law includes (corruption control, transparency, political stability, quality of laws, and justice). And then the performance of the government from the components (accountability, effectiveness and efficiency, planning) and then the participation from the component (people's participation in decision-making) and then the leadership from the components (empowerment and creative development, leadership duties and responsibility) and The vision dimension consists of the component (determining the political and economic approach and ideals). The results showed that the transparency component has the most impact among the research components.Discussion and First of all, good governance must pass very fair and progressive laws and all the institutions and organizations of the country must comply with the

This research was conducted to " investigate the effect of Islamic marketing ethics and convergence marketing on bank performance, taking into account the mediating role of service culture and the moderating role of organizational digital literacy in Sepeh Shahr Bank of Isfahan". In terms of the method, it is a descriptive survey of the correlation type with an applied nature and is cross-sectional in terms of time. The statistical population is all the employees of Sepe Bank Isfahan branches. The measuring tool of the research is Sundi et al.'s (2022) questionnaire for the variables of Islamic marketing ethics, convergence marketing, bank performance, and organizational digital literacy, and the researcher-made questionnaire of the servant culture. The validity of the questionnaires was measured by form and content methods and construct validity and Cronbach's alpha was calculated to determine its reliability. Its value was estimated to be 0.973. Data analysis was done using Spss26 and Smart Pls4 software. The Kolmogorov Smirnov test was used to check the normality of the data and the structural equation method was used to test the hypotheses. The results of the research showed that the ethics of Islamic marketing and convergence marketing affect the bank's performance and service culture; Also, organizational digital literacy moderated the relationship between convergence marketing and Islamic marketing ethics and bank performance, But servant culture is not a mediator in the relationship between Islamic marketing ethics and Bazarbabi convergence with bank performance. Therefore, it can be said that Islamic marketing ethics and convergence marketing with the moderating role of organizational digital literacy can guarantee the improvement of the bank's performance and help its growth and development.

Among the characteristics of civil society, the category of ethics and its application in most aspects and intellectual and work situations have been expressed. The presence of scientific and cultural institutions and organizations alongside the government can cover most of the scientific and cultural capacities of the society. In this regard, the emergence of the circular economy and its growth speed has also changed the ethical marketing strategies. And finally, the concept of circular economy leads to the development of a theory of value in the functional areas of marketing. Therefore, the current research examines the functions of ethical marketing in the circular economy. This research is a qualitative research with a comparative investigation. The research community includes articles, researches, treatises, books and databases. One of the most important findings of this research is the research gap between the functions of ethical marketing and circular economy. The time trend of the research shows that circular economy and ethical marketing research has not been addressed in Iran. And the empty space of this research in Iran shows the importance of studying in this field.