Designing a financial literacy development model for Farhangian University students

The aim of the current research was to design a model for the development of financial literacy of Farhangian University students. The research method was mixed (qualitative-quantitative), and the research community in the qualitative part included professors, specialists and experts in the financial field; and in the quantitative part, it included all students of Farhangian universities in Ardabil province. In the qualitative section, 21 experts were selected by purposeful selection; and in the quantitative section, 278 students were selected using statistical formulas as a non-random sampling method. Research tools included semi-structured interviews and researcher-made questionnaires. The analysis of the data collected in the qualitative part was done using the grounded theory method using Maxqda 11 software; in the quantitative part using two methods descriptive and inferential, using Smart PLS and spss22 software. The results showed that based on the three categories of knowledge, behavior and attitude in the discussion of financial knowledge gender, place of residence; the indicators of parents' education and place of residence were effective in the discussion of financial attitude, and in the field of financial behavior; permanent place of residence and student's income were determined as more effective factors in the financial literacy of Farhangian University students. Based on the extracted model, the knowledge component ranks first in terms of the impact on students' financial literacy with a factor load of 0.751, followed by the behavior component with a factor load of 0.730 and attitude with a factor load of 0.667.