Explain the effects of rural empowerment on the creative tourism process (Case study: rural areas of Shahroud city

Empowering the villagers in the field of rural tourism can bring about a successful transition to rural development as a strategic choice. The aim of this study was to explain the effects of empowerment of rural households on creative tourism in Shahrood. The statistical population of the study is 373 rural households that the questionnaire as a research tool was provided to the statistical population by sampling. The Cronbach's alpha value for creative tourism indicators is 0.80 and for empowerment indicators is 0.75. SPSS software version 24 and LISREL 8.8 were used for data analysis. Based on the obtained results, the components of creative tourism and empowerment of rural households with an average of 3.093 and 2.77, respectively, have been evaluated at the desired level and below the desired level, and the relations between the components of empowerment and creative tourism have been evaluated. Ali fitted with favorable indices (RMSEA = 0.079). According to the research findings, the promotion of education and awareness components, skills and development of human resources, finance and investment, competence and individual independence, and institutionalism and organization are effective in the development of creative tourism indicators.