Investigating the Effect of Altruistic and Egoistic Values on the Attitudes and Intentions of Farmers in Kermanshah Province to Adapt to Water Scarcity

The present study was conducted with the aim of investigating the effect of altruistic and Egoistic values on the attitude and intention of farmers in Kermanshah province to adapt to water shortage. In order to select farmers, a multi-stage cluster sampling method was used (n=380). The data was collected from the wheat farmers of Kermanshah province through a researcher-made questionnaire. The reliability and validity of the questionnaire was tested and confirmed. The conceptual model was analyzed using partial least squares structural equation modeling (PLS-SEM). The results showed that the variable of altruistic values had a positive and significant effect on the variables of attitude and intention to adapt, and the variable of egoistic values had a negative and significant effect on the variables of attitude and intention to adapt. Also, the attitude variable towards adapting to water scarcity had a positive and significant effect on the intention to adapt. In the present study, 39% of the variance of the attitude variable and 50.1% of the variance of the intention to adapt to water scarcity were explained.