Design and Elaboration of a Commercialization Model for Innovative Products in Knowledge-Based Companies in the Chemical Sector with a Mixed Approach

The commercialization of innovative products is one of the key factors for the success of knowledge-based companies. The purpose of this study is to identify and extract the variables related to commercialization, to develop a model by determining the relationships among these variables, and to test the model. The research is developmental in terms of its outcomes and employs a mixedmethod approach (qualitative-quantitative) in its execution. The statistical population in the qualitative section includes 17 experts, who were selected using a purposive and theoretical non-probability sampling method combined with the snowball technique. In the qualitative phase, content analysis and coding techniques were used to identify and extract the indicators, components, and variables of the model. The qualitative findings revealed that the commercialization model consists of the variables: "Discovery and Ideation," "Evaluation and Formation," "Production and Exploitation," "Market and Sales," and "Feedback and Retrieval." The quantitative findings, using the interpretive-structural modeling method, showed that the model comprises four levels, with "Discovery and Ideation" having the most significant impact on "Evaluation and Formation." "Evaluation and Formation" affects "Market and Sales" and "Production and Exploitation," and ultimately, these variables influence "Feedback and Retrieval." The findings from the structural equation modeling method demonstrated that there is a positive and significant effect among all the predicted relationships in the model, confirming the model's validity. To enhance the commercialization of innovative chemical products, discovery and ideation should align with sustainable development goals and the circular economy.