جستجوی مقالات مرتبط با کلیدواژه « innovative products » در نشریات گروه « مدیریت »

The commercialization of innovative products is one of the key factors for the success of knowledge-based companies. The purpose of this study is to identify and extract the variables related to commercialization, to develop a model by determining the relationships among these variables, and to test the model. The research is developmental in terms of its outcomes and employs a mixedmethod approach (qualitative-quantitative) in its execution. The statistical population in the qualitative section includes 17 experts, who were selected using a purposive and theoretical non-probability sampling method combined with the snowball technique. In the qualitative phase, content analysis and coding techniques were used to identify and extract the indicators, components, and variables of the model. The qualitative findings revealed that the commercialization model consists of the variables: "Discovery and Ideation," "Evaluation and Formation," "Production and Exploitation," "Market and Sales," and "Feedback and Retrieval." The quantitative findings, using the interpretive-structural modeling method, showed that the model comprises four levels, with "Discovery and Ideation" having the most significant impact on "Evaluation and Formation." "Evaluation and Formation" affects "Market and Sales" and "Production and Exploitation," and ultimately, these variables influence "Feedback and Retrieval." The findings from the structural equation modeling method demonstrated that there is a positive and significant effect among all the predicted relationships in the model, confirming the model's validity. To enhance the commercialization of innovative chemical products, discovery and ideation should align with sustainable development goals and the circular economy.

Visual appeal is an important and necessary issue in the modern marketing era. Attracting customers' opinions can be done more quickly and easily using visual marketing methods. Every year, many products lose their customers due to lack of attention to effective marketing methods. The current research is categorized as descriptive research in correlational research in terms of the nature of data collection. The statistical population was the buyers of chain stores, 384 of whom were selected by random sampling, standardized questionnaires were completed and analyzed using SPSS software. The obtained results showed that visual marketing has an effective, positive and significant role on the sale of products with an innovative approach, it was also shown that by using visual marketing it is possible to distinguish from other competitors who have been active in this field in the past years. , surpassed by using effective methods of visual marketing.

Nowadays, the main part of countries' economic power has been resulted from acquiring knowledge and applying it to produce innovative up to date products in order to gain competitive advantages in domestic and foreign markets. One of the effective elements for achieving such a goal is knowledge workers. The purpose of this study is investigating the effect of knowledge workers on the innovative goods and services exports with considering the moderating effect of competition in developed and developing countries from 2011 to 2016. Data of selected sample countries has been extracted from the Global Innovation Index reports. The panel method is used by applying Eviews software. The results showed that not only knowledge workers have positive and significant impact on export of innovative goods and services of those countries, but also in both of developed and developing countries, competition plays a moderating role on the relation between knowledge workers and exporting innovative goods and services.

Providing wider variety of products often leads to higher complexity in the manufacturing and business system. Finding appropriate methods and techniques to manage these difficulties is going to be an attractive topic for researchers in operations management. By adopting a qualitative approach we have investigated the product variety management in the apparel supply chain. The main contributions of this research are as follow: (1) identification and assortment of dimensions of product variety in the apparel products, (2) developing variety reduction model along the apparel supply chain, and (3) introducing a descriptive framework to fill the variety gaps, in different levels of decision making.