Identifying Effective Drivers for Entrepreneurship by Relying on the Role of Personality Factors and Attitude

Different categories of entrepreneurship have been presented, which were categorized into three dimensions: "individual (independent) entrepreneurship", "organizational entrepreneurship" and "corporate entrepreneurship". In organizational entrepreneurship, a person initiates risky activities in the organization. With the passage of time and conducting various studies, experts discussed issues related to the implementation of entrepreneurship throughout the organization, and as a result of these efforts, the concept of "corporate entrepreneurship" was formed. Corporate entrepreneurship is one of the main branches of entrepreneurship, which undoubtedly has a significant contribution to the success and excellence of companies and organizations. Corporate entrepreneurship is the commitment of the company to create and introduce new products, new processes and new organizational systems. Corporate entrepreneurship, including effective solutions for companies to face challenges such as the downsizing of large companies, a sense of distrust in the old ways of managing companies, international competition, mass departure of some of the best and brightest employees of the company to become independent entrepreneurs, the rapid growth of the number of competitors and The general tendency is to improve efficiency and productivity, stagnation, deficiency and weakness of managerial performance and the departure of innovative employees who are limited by the administrative hierarchy of the organization. Risky activity in the concept of corporate entrepreneurship means the development of a new activity within the framework of an existing organization. On the other hand, corporate entrepreneurship requires that the entire organization and its employees have an entrepreneurial spirit. Regarding the implementation of corporate entrepreneurship within the organization, all operational and middle levels should be involved in entrepreneurial activities, of course, the involvement of the lower levels of the organization in such activities requires the presence of appropriate views in high-level managers and the necessary support by them. Therefore, the existence of a good corporate governance system can be necessary and useful in creating and strengthening corporate entrepreneurship. The establishment of corporate entrepreneurship can lead to the development of entrepreneurial innovations from all aspects (decisions made by top, middle and operational management). Corporate entrepreneurship has three types of corporate risk actions, renewal and innovation activities with breaking frameworks that lead to changes in the competitive rules of the industry. In fact, entrepreneurship is considered as an effective agent for creating superior value in the market by leveraging innovation to create products, processes and strategies that better respond to the needs of customers and stakeholders. Marketing is considered the heart of entrepreneurship and the factor of creating competitive advantage in the company. Considering the significant role of the agriculture sector in employment (23 percent), food supply and its share in the value of the gross domestic product and non-oil exports (31 percent) and the high percentage of employment creation and entrepreneurship, the study of this sector of the industry is very attractive and practical. . The low productivity of capital in the livestock and poultry sector of the country shows that the livestock and poultry production units are small, small and old, and the losses of capital and energy are evident in these units. Due to the mismanagement caused by the inability to regulate the production and consumption market in this sector, they have lost their target markets and this is a process that is regulated with great efforts in competition with other competitors and is easily destroyed. Therefore, conducting studies with an entrepreneurial approach can improve the process and pave the way for the development and progress of this sector of the industry. According to the contents expressed in this research, we are trying to answer the question, what are the effective drivers of entrepreneurship, relying on the role of personality and attitude factors?

This research is a qualitative research in terms of its fundamental purpose and method. The statistical population of the research included 11 academic experts and 9 experimental experts in the livestock and poultry industry. In this research, to record data, the flow of interviews was recorded verbally and in writing, and after each interview, it was entered into Nvivo software and coded for analysis. Fuzzy Delphi method was used for data analysis.

22 concepts, 6 sub-categories and 2 main categories were extracted from the results. Entrepreneurial leadership with the components of risk-taking, pioneering and innovation, entrepreneurial attitude has sub-components including understanding the opportunity, the skill of starting new businesses and networking.

Corporate entrepreneurship facilitates the organization's efforts in using its competitive advantages, exploring the opportunities and capabilities needed in pursuing and effectively exploiting those opportunities. In addition to innovation, as a separate identifiable strategy, it leads to increased profitability, renewal and modernization of the knowledge acquisition strategy to access future income streams, cost leadership and increase the satisfaction of the organization's stakeholders. In research related to corporate entrepreneurship, researchers have used various criteria to model the concept of corporate entrepreneurship. Some businesses are put into operation in less than a year, and some businesses need more than ten years to be put into operation. Therefore, it is not possible to issue a general judgment about the appropriate length of the window of opportunity. Markets grow at different rates over time, and the faster a market grows, the more opportunities there are. As the market matures, the window begins to close. In fact, without studying the mechanisms and factors affecting the generation and growth of entrepreneurial opportunities, a detailed understanding of the whole of entrepreneurship cannot be achieved.