A novel blockchain-based Sustainable Supply Chain model in the Pharmaceutical Industry

The ever-increasing changes in the business world and the new requirements of production and trade in the present era have provided the basis for the emergence of new attitudes. The supply chain in the current environment is complex and diverse. Based on the change in the market environment, the demand for the supply chain has also created a lot of uncertainty. Also, with transformative technologies in the new era, managing supply chain uncertainties has taken on a new face. One of these technologies is blockchain technology. The importance of drug safety, always one of the biggest concerns, cannot be overstated as it directly affects the public health of society. It is a shared responsibility of all stakeholders in the pharmaceutical industry to establish a reliable and traceable pharmaceutical system. For this reason, in this research, an effort has been made to provide a model for sustainable supply chains in a state of uncertainty, emphasizing blockchain technology as a tool to fulfill this responsibility, fostering a sense of collective duty and commitment in the audience.