Identifying the most important strategy for the development of nomadic tourism (case study: Fars province)

Due to the changes and developments of recent years, the nomadic society of Iran has faced relatively serious challenges in various fields, so that in some regions of the country, the nomadic population is drastically decreasing. In order to reduce the increasing problems of nomadic society, tourism is mentioned as a new strategy in order to achieve sustainable development. Therefore, the main goal of the current research is to identify the optimal strategy for the development of nomadic tourism, which was conducted as a case study in Fars province (which has the largest nomadic population in Iran). The method governing this study is the descriptive-analytical approach, and the main tool for data collection is a researcher-made questionnaire that was completed by 15 experts. SWOT model has been used to analyze the data. The results of the research showed that the final weight of identified strengths, weaknesses, opportunities and threats was 3.052, 3.049, 3.252 and 0.344, respectively and in total, the external factors affecting the development of nomadic tourism prevail over the internal factors. The results of the identification of the optimal strategy for the development of nomadic tourism in Fars province showed that the offensive strategy (SO) has been identified as the most appropriate strategy and for the development of nomadic tourism, the main emphasis should be focused on internal strengths and external opportunities.