Measuring the Maturity of e-Commerce in the Iranian Stores

Numerous studies have been done on e-Commerce development and its phases. This paper aims to Study the different models of e-Commerce maturity in the Iranian Stores and evaluates the maturity level of Iran's e-Commerce web sites using 2004 data. According to the conceptual model, there are three stages in e-Commerce development that comprises static, dynamic, interactive, and exchange Stages. The results show that Iran's e-Commerce sites are in static step while they lack the minimum required standards. This paper suggests that the Iranian e-shops must provide information on their missions, goals, privacy policy, and products to straighten static phase. In dynamic phase they must present items such as FAQ, clients customized page, client's personal email, forums, fast responding system, and auto responding system. In the interaction phase, they suffer from shortages in seller-buyer negotiations, clients request for after-sales services and the seller's response. Finally, in the exchange phase they provide facilities to make proper use of e-Payments.