The effect of repeating travels on satisfaction level of international tourists who visit Isfahan

The writers of this article have compared the satisfaction level of international tourists who traveled to Isfahan for the first time and those who have repeatedly traveled to this city. One hundred and sixty tourists were selected randomly in 2002 and the data gathered through filling questionnaires. The result is surprising and indicates that the satisfaction level for those who have repeatedly traveled to Isfahan is lower than those who traveled to this city for the first time. The researchers have finally concluded that with the implication of “Expectancy disconfirmation Theory” the result was not unexpected.