An Introduction to Ways of Establishing Intelligent and Emotional Relationship with Volunteer Organizations

This research has been carried out with the aim of addressing some ways of establishing intelligent and emotional relationship with volunteer organizations with people of various sections, the case study being the Basij Organization. The research method has been qualitative in the form of comparing the views held by the authorities of the Basij Organization and university elites. The results showed that the way the Basij Organization establishes a relationship with authorities and the members related to that establishment is of great importance, and that due to the fact that Basij maintain a close and comprehensive interaction with all social sections (with different dives, and expectations), it is necessary for it to employ two types of emotional and intelligent relationship (rational) as appropriate for its audience, in order to increase the influence coefficient and the extent of influencing them. Also, the results showed that methods of establishing emotional and intelligent relationship by way of divisions including intraorganizational-extraorganizational, form-content, and individual-organizational divisions can be pursued.