Disciplinary Prevention Advertisement of Crime

Abstract:
Public advertisement or crime prevention advertisement is one of the police tools for enhancement of preventive disciplinary measures and is used by various types in different countries. According to the several studiespure implementation of preventive disciplinary measures taken by police has a limited effect on prevention, if police implements public advertisement along with preventive measures to transfer the society, the implication of preventive measures of police has intensified and covers wide range of people. For the purpose of effective preventive advertisement, it is necessary to define the audiences well. In addition, at the time of designing it, time and location of seeing the advertisement by the audiences is taken into account. The targeting community must be well defined and message must distribute in the small geographical district and target the certain crime as each of the audiences, by seeing considers themselves as the objective example of it.
Language:
Persian
Published:
Journal of Crime Prevention Studies, Volume:4 Issue: 10, 2009
Page:
103
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