The Study of Strong Points and Weak Points, Opportunities and Threats to Tourism in Shemiranat

One of the issues in Tourist Industry development in regions with tourist potentiality is to know the strong points, weak points, opportunities and threats facing this industry. Although many tourist regions, e.g. Shemiranat, have received tourist's attention and their attractions have been known to many people but the use of tourist potentialities and attractions without planning would result in destruction of these opportunities. So it is needed to know and organize the tourist conditions in these regions. In this article, in order to organize tourism in Shemiranat, the authors tried to first analyze the strong and weak points, originated from within, together with the outside opportunities and threats, and then offer some main policies to use the strong points and opportunities and reduce the weak points and threats