Effect of brand in business customer loyalty

Customer loyalty is amongst factors that today, relationship marketing, especially in industry market, lay emphasis on its. One factor that plays a role in the formation of loyalty is corporation brand. Hence, the present study examined the relationship between customer loyalty with factors of brand is paid. In order to achieve this goal, the relations of satisfaction, value, resistance against change, feel, trust, brand equity with customer loyalty based on the research conceptual model, hypothesis was made and the necessary information were collected randomly in by using a questionnaire. The population and size sample of interest involves centers of Xerox and printing services provider in the region 22 Triple Tehran and 150 samples. Our hypothesis was examined by using Spearman correlation coefficient test and structural equations analysis. Results indicate that brand equity and trust are the most important factors affecting behavior and attitude patterns of customer loyalty. While there is also evidence that the models underlying the formation of behavioral versus attitudinal forms of customer loyalty may vary across research settings.