The Role of Cultural Heritage in Strengthening the Cultural Identity

The aim of this paper is to investigate the role of cultural heritage in maintaining and strengthening the society's cultural identity. One of the main challenges in the developing countries is cultural alienation when they face the phenomena of globalization and new cultures. Historical past time, ancient epics, father's land, mother tong, beliefs and tribal customs, the national honored, religious pioneers, ethnic zealotry, hereditary art and literature are the main elements constructing the society's culture identity. Monuments, places, artistic works, handmade works and so on as the cultural heritages are one of the most effective factors in strengthening any society's identity. Maintaining and strengthening the society's cultural identity is considered as the factor of survival and continuity of culture. Maintaining, strengthening and making known the cultural identity is also considered as the cause of self -awareness and turning to the self and defendingagainst alienation as one of the main challenges in the developing countries.