Effective Factors on ICT s Diffusion in Rural Society

The information and communication new technologies have had more results for political, economic, social and cultural realms, whereas the technologies as: the printing press, railroad and telephone made enormous effects in the human life and changed our general opinion about the time and space, with their aids the goods, mankind and information is transmitted to any where of the world. The range of change in these technologies is more than before. The recent technological revolution that turn around the information has caused changes in the worth, power, economic growth, and so on. Today it is believed that the lack it is regarded as key factor in failures of developing countries and caused them to be uncompetitive in the world market, to have a continuity in economic poverty and to result in their socially and economically underdevelopment. It is also argued here that advantages of using these technologies are obvious for rural development of the developed and developing countries. As a result, these countries are rapidly using and equipping themselves to it. Due to the fact these technologies and structures are created to benefit development process and therefore is considered as new phenomenon, this paper tries to integrate the empirical studies to the theories of innovation diffusion and examine some hypotheses of these theories regarding ICT diffusion mechanisms.