Role of mass media in the protection of environment and their effects on the behavior of people and managers from consumption culture formation viewpoint

Undoubtedly having a deep and good knowledge of the mass media’s nature and their capacities and function can play a tremendous and valuable role in the development of knowledge, culture, skills and individual or social attitudes. Paying attention to this main mission by governments, planners, and mass media agents is inevitable. Based on this statement; study of the role of mass media in the protection of environment and its effects on the behavior of people and managers, regarding the consumption culture formation is the main purpose of this study. The method of this paper is analytical and to fulfill this method; the viewpoints of experts, related books, current literatures and performed researches were also studied.