The Culture of Work & Methods to Promote It via Media

This essay follows reaffirming of culture of work in society and its reproduction at the new global conditions and presenting some solutions for planning via media so that we can reach to progress and creativity in the state based on the orders of the honorable leader. We cannot neither achieve to progress and creativity without considering the culture of work nor we can have an independent Iran. The culture of work in the modern era has basically changed and it is worth to process for reply to the modern volume of demand and work force in the society in the form of media. The culture of work as a type of method of life has a fundamental and important role in improving the level of dynamic. Providing the possibility of decision making based on wisdom and thought at all of the life stages especially at childhood period are counted as one of the major and effective basis in creating and encouraging the culture of work. Developing media and making the global values universal in the form of “transboundary data” has caused fundamental changes in social life. Medias especially radio and television can promote the culture of work according to their media ability through applicable patterns and institutional and constructional approaches. Each of these approaches has different forms that cause to improve the culture of work in society.