Analysis of Intangible Assets and Export Behavior Based on Resource Oriented Theory

Successful companies and organizations in the twenty-first century understood the importance of intangible assets as an important resource to achieve sustainable competitive advantages and stable presence in international markets. Accordingly, the present paper try to assess the status of this resource, ranking them and finally examining the relationship between intangible assets and the type of export and export intensity. The study population contains all exporters of Yazd province from 1380 to 1388. Based on research results, intangible assets in the export community in Yazd province, including human, organizational,relational, reputation and technological capitals have not proper situation. According to intangible assets ranking with TOPSIS technique, human,relational, technological, reputation and organizational capital stand the first to fifth place respectively. Research findings show significant difference between permanent presence in international market and the level of intangible resources, so the average of intangible resources in companies with permanent export is more than the average of intangible resources in companies with case export. Also there is no significant difference between intangible resources and the export intensity.