These days, Marketing is known as a type of knowledge beyond the scope of business. The application of the principles and tools of this field has expanded to non-commercial fields. One of these areas is the use of marketing knowledge in solving social problems, which is referred to as social marketing. Poverty and deprivation can be regarded as the most important challenges of human societies. Different scientific disciplines have tried to come up with different approaches to solve this issue. One of these scientific disciplines which can provide a solution to the problem of poverty is social marketing, which makes an attempt to help deprived people by using its devices for attracting popular support. This research is aimed at designing a model for social advertising for attracting popular help for solving the problem of poverty. Applying theme analysis, all of the verses of the holy Quran relating to keyword charity were reviewed in order to identify the publicizing framework of the holy Quran for attracting people to help the poor. In the second stage, the researchers used a hierarchical analysis method to measure and prioritize aspects. Finally, it was found out that paying attention to the components of knowledge and attitude, as well as addressing the intentions of behavior are two main content components for social advertising of charity.

The goal of this paper is to critically analyze models of religion and state relationships on the part of religious intellectual movement and to propose an alternative model for the current theoretical model in the Islamic Republic of Iran. Thus, at first, the basic concepts of this research such “critical method”, and “religious intellectualism” are defined and then the theoretical model of religious intellectualism is explained. The goal behind religious intellectual movement is to reconcile religion and modernity. As a result, the writer modifies both to create a new combination. The followers of this model are against the separation of religion from politics and agree upon the separation of religion from state. The paper critically evaluates their theoretical model of religion and state relationships on the basis of various approaches such as the theory of communicative action.

Poverty is a multi-dimensional social phenomenon that various factors are involved in its increase and decrease. On the other hand, poverty has different meanings and types, each of which has different effects, and they cannot all be reduced with one solution. Due to the multidimensional nature of poverty and the fact that various factors are involved in it, international financial institutions such as the International Monetary Fund recommend that a national Poverty Poverty Reduction Strategy Papers be developed to deal with it. Although in the Islamic Republic of Iran system, in the light of Islamic teachings and the requirements of the constitution, several measures have been taken in the field of poverty reduction, and even a document called the National Document on Poverty Reduction and Targeting of Subsidies has been approved by the Council of Ministers in 2014. Because of the problems that exist in this field, we still need to compile a national document by the Islamic Council. This research has been done with an analytical method based on comparative data and document study.

Poverty reduction is one of the most important goals of development programs. Considering the importance of socio-cultural and psychological factors in development and its close relationship with poverty, he studies a set of variables affecting poverty under the title of cultural - socio and psychological factors in the cities of Oramanat, Kermanshah province. The experimental model was estimated in terms of income as an indicator of poverty using the weighted least squares method. The statistical population was first selected using Cochran's formula of 400 heads of households and in the next step using stratified random sampling method. The results showed that among the psychological factors affecting poverty, the self-esteem factor and among the socio-cultural factors, the factors of destiny and discredit in the world are the most influential variables on poverty. Therefore, employing counseling and psychological experts in the organs and departments in charge of the poor in the field of intellectual empowerment of people and also broadcasting applications by radio and television, especially provincial and local networks to create a desirable and correct attitude towards worldly life and religious issues. In citizens - can be effective in overcoming poverty in these areas.

“Rich-poor conflict theory elucidates politics and history and it directs disputes towards sovereignty of Islam and spirituality. In this conflict, the party that fails to take headlong advantage of its possibilities and has less possible action like poor people because of abiding by principles and values is attributed to being poor. But the other side feels rich in using the facilities because of having indiscipline and being unbound to principles. The rich side finds a chance to make itself richer even when it does not use possibilities of the opposite side and it uses any possibility inconsiderably. This results in link of the poor side to depth of life and it realizes it. Rich-poor conflict, in fact, is conflict of deep thinking in life at its superficial level. Superficial and imaginative look at life leads to sense of richness and sense of poorness in life results from its further deep thinking. Distinction between pure Islam and American Islam is made with a realization of rich-poor conflict.

Since Zakah (charity) is almost always mentioned alongside Salah (prayer) in the Qoran، and there are many sayings and narratives about the importance، extent، spending and adequacy of financial resources to alleviate poverty، there would be some kinds of misconceptions that tax can be replaced by zakah in Islamic countries. Therefore، all the Islamic governments’ needs as poverty alleviation which is the main objective of Zakah would be met. On the other hand، in respect of potential Zakah estimates which have been done according to the current feqh، some scholars indicated that even food poverty could not be alleviated by this kind of Zakah and other scholars believe that Zakah amount which is more than poverty alleviation can cover Imam Khomeini Relief Foundation’s costs. The present research seeks to prove that there are differences between legal opinions in properties subject to Zakah. If the differences are removed، estimates indicate that this Zakah will alleviate poverty entirely. For correcting model، the deductable costs should be modified regarding zakah properties based on percentages of water and dry farming and based on provinces’ climate change which affect average zakah rate according to the experts’ opinions. At the end this paper estimates Qom province’s Zakah amount and compare it with Imam Khomeini Relief Foundation’s costs.