Freud's approach toward understanding art is limited to some factors. He overemphasizes the neural aspects of artistic experience. His analysis of artists, to a great extent, depends on his need to expand and indicate the psychoanalytic theory he was working on. He confessed that he failed to confront art's official and technical aspects, and psychoanalysis has not yet been able to realize the artist's intrinsic "secret" and "mysterious ability" in creating a work of art. Freud investigated the artist's individual unconscious for the origin of creating a work of art. Freud's view of art can be seen as a continuation of the modern aesthetic view of art and at the same time expresses its criticality. We are faced with a different approach to art and the beginning of a work of art. In this approach, Heidegger sees the beginning of the work of art as separate from the artist and his personal life and tries to connect art with the truth. On this basis, he gives a new interpretation of art. This study explored the foundations, components, and assumptions of psychoanalytic interpretation of art. According to Heidegger, one of the places where truth is realized is in art. Moreover, based on Heideggerian thought on art and poetic thought, this study examined the strengths and weaknesses of psychoanalytic interpretation of art and attempted to explore the relationship between art and truth in psychoanalytic interpretation and Heidegger's interpretation of art.

The rise of cultural studies in recent years has exerted far-reaching influence on the humanities researches, so much so that it can be claimed that this new methodology has revolutionised our conception of the object of the humanities scholarship.Cultural studies practitioners have reached beyond the conventional boundaries between high and popular art, thus covering new domains which in the past were considered to be outside the confines of the humanities scholar’s work. Prominent amongst these new domains, are advertisements. It can be argued that beyond the “neutral” and “innocent” appearance of commercial advertisements, implicit discursive practices are exhibited that offer definitions of social reality and ultimately determine our subjectivity. Adopting an interdisciplinary cultural studies approach, this article analyses a typical advertisement from the national Iranian television network (about Haier washing machines) with the purpose of illuminating the mechanisms of the construction of feminine identity in contemporary Iranian culture. As such, the images of women in this TV advertisement are investigated from a feminist perspective, while also drawing on some psychoanalytical, sociological and semiotic concepts. The final part of this article offers a conclusion about the potentialities of cultural studies in the humanities.

In the audit profession, the nature of psychoanalytic contracts differs greatly from other structures of organizational behavior due in large part to the inconsistency with the content of the audit profession that maintains the auditor's professional behavior. Psychoanalytic contracts in interpersonal interactions in auditing are an important and significant issue, because due to the existence of a coherent and equal understanding of the content and nature of the audit profession can lead to interaction between the auditor and the audit partner. The purpose of this research is Provide a Model for Interactive/Qualitative Analysis (IQA) of Themes of psychoanalytic contracts of individual interactions Auditor with partners. In this research, in the first part of the analysis, the topics related to psychoanalytic contracts between the auditor and the partner were identified through meta-analysis and Delphi analysis. According to this analysis, 15 experts and specialists in accounting and financial management at the university level, who were selected through homogeneous qualitative sampling, participated. Then, based on the link analysis in the quantitative section, which includes the analysis of internal links and the relationships between links and the systematic impact of links, With the participation of 20 audit partners with more than 10 years of experience, it was decided to establish the most important element of communication between the thematic propositions of psychoanalytic contracts between the auditor and the partner. The results in the qualitative section indicated the existence of two propositional themes under the headings of implicit and implicit themes in psychoanalytic contracts, which entered the phase of link analysis based on 20 propositions that reached theoretical adequacy based on Delphi analysis. The results showed in the quantitative section that in relation to the implicit themes of psychoanalytic contracts, the most stimulating statement of the charismatic style of the partner style is in interaction with the auditor, which ultimately leads to a consequence such as achieving the professional identity of auditors. Also related to the implicit themes of psychoanalytic contracts, the most motivating proposition is the development of clear guidelines for auditors' professional work with an audit partner that will strengthen the auditor's beliefs about the auditing professional's rules and procedures.