The increase of awareness and social concerns of environment problems have led to dramatic changes in consumers’ behavior and their purchase decisions. This, in turn, leads to a change in consumers’ behavior and decision-making regarding purchasing. The present study thus, aims at investigating the consumers’ intention to purchase the green products using the theory of planned behavior. Also, this study is an attempt to examine the impact of consumers' attitudes, subjective norms and perceived behavioral control on their intention to purchase green products considering the role of environmental knowledge and concern. To achieve this aim, the data were collected from 384 consumers in Shiraz and were analyzed using structural equation modeling. The findings revealed that the consumers' attitude and perceived behavioral control positively influenced their intention to purchase green products. Moreover, the environmental knowledge and concerns have positive impact on the consumer's intention to purchase green products. However, the effect of subjective norms on the intention to purchase green products is not significant. Also, environmental concern and environmental knowledge have a positive effect on the intention to purchase green products, but environmental concerns have not affected mental perception and perceived behavioral control.

The aim of this study was to determine the structural relationship between intrinsic and extrinsic motivation, attitudes toward knowledge sharing, perceived behavioral control, subjective norms, intentions of knowledge sharing and knowledge sharing behavior of teachers in female conservatories of Isfahan City, Iran. The sample size was 256 estimated through Krejcie andMorgan Sample Size Determination (1970). The questionnaires were randomly distributed among teachers. Data was gathered through Buck's subjective norms questionnaire (Buck et al., 2005), Kankanhalli's intrinsic and extrinsic motivation questionnaire (Kankanhalli, et al., 2005) and Hill (1987), Buck's attitudes toward knowledge sharing questionnaire (Buck et al., 2005), Chao and Hu's perceived behavioral control questionnaire (2001), Buck and Kim's knowledge sharing behavior questionnaire (2002). The results showed that the model fits well with the research data. It can be concluded, therefore, intrinsic and extrinsic motivation, attitudes toward knowledge sharing, perceived behavioral control, subjective norms, and intention of knowledge sharing are influential factors in teachers' knowledge sharing behavior.

Nowadays, high voluntary turnover intention among Millennials has presented new challenges for organizations although it is unclear how the tendency to leave the organization has varied across generations and is significantly dominant among Millennials. This study aims to examine the effect of psychosocial factors including value, attitude, subjective norm, and perceived behavioral control on turnover intention, and specifically targets Iranian generations since they have been studied less in the workplace. The current study employed a descriptive cross-sectional survey procedure and randomly sampled 498 full-time workers from a large automotive company in Tehran. The direct assessment of the association between variables showed that extrinsic value has a significant and positive effect on turnover intention while the intrinsic value is not significantly associated with turnover intention. However, indirectly, intrinsic value orientation significantly contributes to a low turnover intention through the mediating effect of attitude, subjective norm, and perceived behavioral control, and extrinsic value is related to a high turnover intention through attitude and subjective norm but not through perceived behavioral control. Eventually, multi-group analysis revealed that the strength and direction of the relationship between value and turnover intention differ depending on generational cohorts in an Iranian social context.

The research was intended to investigate the planned model efficacy on auditing quality with emphasis on female auditors’ behavior norms and cultural identity in Isfahan metropolitan. The statistical population enfolded all the female auditors working in audit institutions. 350 female working auditors were selected via convenience sampling procedure as the research sample. The research was descriptive of correlation type. To collect data Chen’s Artificial Intelligence in Auditing Quality Questionnaire (2020), Moghimi's Attitude Questionnaire (2018), Wang's Mental Norm Questionnaire (2022), Jensen's Auditing Perceived Behavioral Control Questionnaire (2021), Davvetas and Diamantopoulos Behavioral Intention Questionnaire (2017) and Taheri's Cultural Identity Questionnaire (2013) were implemented. Pearson correlation coefficient and path analysis were applied as statistical method to analyze the data by utilizing spss-26 and smart pls-4 software. The results indicated that attitude (-0.19) mental norm (0.30), perceived behavioral control (0.34) and cultural identity (0.62) by mediating role of behavioral intention and indirectly predicated the behavior in direction of artificial intelligence in auditing quality. The model also obtained an optimum goodness of fit. Finally, the research concluded that the participated woman auditors of the studied sample played a significant role in audit institutions considering the mental norm, attitude, perceived behavioral control, behavioral intention and cultural identity and they could take important measures to improve auditing quality.

This research is contributed to the factors affecting entrepreneurial intention of trainees trained in technical and vocational training centers. To collect data 400 questionnaires were distributed among trainees trained in Guilan Advanced Skills Training Center by using accessible sampling method. The respondents provided the data by means of a self-reported questionnaire and for data analysis and testing the research hypotheses, structural equation modeling was used. The results revealed that personal attitude, subjective norms, perceived behavioral control, internal locus of control, propensity to risk, self confidence, need for achievement, tolerance of ambiguity and innovativeness affect entrepreneurial intention of trainees. Also, personal attitude and subjective norms had a positive effect on perceived behavioral control but there was not a meaningful relationship between subjective norms and personal attitude.

The present study was aimed at investigating the effective environmental and psychological factors on green purchasing willingness. The statistical population of this study is consisted of employees of Sarcheshmeh copper complex and the sample size was obtained equal to 258 people using the Cochran formula which were chosen using the simple random sampling method. Data collection instrument is the questionnaire including are the environmental knowledge questionnaire of Hoo, Kwang and kim (2013), environmental social responsibility questionnaire of Hoo, Kwang and Kim (2013), perceived behavioral control questionnaire of Choo and Hoo (2001) and green purchasing questionnaire of Hoo, Kwang and Kim (2013).
Results showed that the variables such as environmental knowledge and social responsibility have directly and indirectly a significant effect on green purchasing willingness through the intermediate variables such as perceived behavioral control.

The purpose of this study was to identify the factors affecting learning transfer to workplace based on the theory of planned behavior. Statistical population included all employees of public organizations located in official site of Sanandaj city. A sample size of 185 employees were selected by convenience sampling method. The instrument was a questionnaire consisting of 44 questions that its validity confirmed according to the experts and its reliability confirmed according to cronbach's alpha coefficient. Data were analyzed by multiple regression and Path analysis. The results showed that transfer of learning affected by the transfer intention and transfer intention explained through attitudes to learning transfer, subjective norm and perceived behavioral control. Perceived behavioral control directly affects on the behavior of learning transfer. Eventually, the attitude to learning transfer is influenced by the expected social status, expected contribution and expected rewards.

The main purpose of this study is to explain the relationship between mental health and high-risk driving behaviors and attitudes towards traffic rules in the inner city drivers of Marand city. In terms of purpose, the present study is an application that has been performed in a descriptive-correlational manner. The statistical population of the present study consisted of all intra-city drivers of Marand city with 2400 people and the sample size was determined using Morgan table and sampling method of 250 people. To collect the data, the Kiesz Five Mental Health Questionnaire (2002), the Manchester Driving Behavior Scale and the Zarabadi Questionnaire (2011) were used. There is a negative and significant relationship between emotional well-being and high-risk behaviors, intentional violations and unintentional violations. There is no significant relationship between mental well-being and high-risk behaviors, intentional violations and unintentional violations, but there is a negative and significant relationship between mental well-being of mental health components and intentional and unintentional violations of high-risk driving behaviors. There is a negative and significant relationship between social well-being and high-risk behaviors, intentional violations and unintentional violations, but there is no significant relationship between social well-being from mental health components and driving errors from high-risk driving behaviors. There is no significant relationship between emotional well-being and attitude variables, perceived behavioral control and intention to comply with the rules, but there is a significant relationship between emotional well-being of mental health components and mental norm of attitudes toward traffic rules. has it. There is no significant relationship between mental well-being and attitude variables, perceived behavioral control and intention to follow the rules, but there is a significant relationship between mental well-being from the components of mental health and mental norm from the components of attitude towards traffic rules. has it. There is no significant relationship between social well-being and attitude variables, perceived behavioral control, and intention to follow the rules.

The agricultural sector is one of the fields in which the IoT is widely used. In order to use the IoT more effectively in agriculture, it is necessary to pay attention to the factors that make farmers tend to use it. The purpose of this study was to evaluate the constructs affecting the willingness to IoT by early adopter farmers in Tehran Province. This research is a descriptive survey and in terms of the purpose of the research it is considered an applied study. The statistical population was all early adopter farmers in Tehran province who were selected and introduced by the Ministry of Jihad Agriculture. The statistical population was 500 farmers and 221 cases were selected by simple random sampling. The sample size was calculated using the Cochran's formula. Respondents were also surveyed using a researcher-made questionnaire. Structural equation modeling was used to analyze the data. Face, content, and construct (convergent and divergent) validity indices were used to assess the validity of the research tool. It is worth mentioning that the reliability of the instrument was confirmed by Cronbach's alpha coefficient and Composite reliability indices. In this study, the variables perceived usefulness, perceived ease of use, trust, social influence, perceived enjoyment, and perceived behavioral control were supposed to be the main influencing variables on the willingness to use the IoT. The convergent validity of the research variables, confirms the convergent validity of the questionnaire. In order to determine the reliability of the questionnaire, pilot study and Cronbach's alpha coefficient were used. Alpha coefficients of the research variables, demonstrate the acceptability of the reliability for the research tool. The results also revealed that the effects of perceived usefulness, perceived ease of use, trust, social influence, and perceived behavioral control on the willingness to use IoT were significant. It is also worth mentioning that the effect of trust on the perceived usefulness of IoT was approved.

This study's primary objective was to employ canonical analysis to examine the relationship between behavioral, normative, and control beliefs and their influence on the propensity to share knowledge with attitudes, subjective norms, behavioral intentions, and perceived behavioral control among middle school teachers in the city of Karaj. This study adopted a descriptive correlational design. The statistical population for this research comprised all secondary school teachers in the city of Karaj. To this end, a sample of 350 individuals was randomly selected from this population using a simple random sampling technique.  The Knowledge Sharing Questionnaire developed by Chennamaneni and Raja (2012) and the Reasoned Action Questionnaire by Fishbein and Ajzen (2002) were used to evaluate the variables. Canonical correlation analysis served as the primary statistical technique for the data analysis. Following the collection of research data and subsequent analysis using canonical correlation analysis, a significant linear relationship, with a 5% significance level, was observed between all variables examined. These findings supported the research hypothesis by demonstrating the predictability and significance of the relationship between behavioral, normative, and control beliefs and the propensity to share knowledge with attitudes, subjective norms, behavioral intentions, and perceived behavioral control. Among the criterion variables, behavioral intention (0.67) emerged as the most influential, whereas normative beliefs (0.41) indicated the highest significance among the predictor variables. The analysis of Wilks' lambda value (p < 0.001, F = 18.868, λ = 0.461) revealed a significant canonical correlation between the two sets of variables, with a 99% probability. However, it should be noted that Wilks' lambda represented the unexplained variance in the model. In this analysis, the effect size of the two canonical functions was 0.539, representing the shared variance between the two sets of variables the model could explain. With an effect size of 0.539, the obtained model suggested the existence of a common source of variance that explains the overlap between the two variable sets. Furthermore, the results of the F-test indicated that only one of the canonical functions was statistically significant (F = 18.868, p < 0.001, λ = 0.461). The second function (F = 0.503, p > 0.873, λ = 0.987), third (F = 0.456, p > 0.768, λ = 0.955), and fourth function (F = 0.072, p > 0.789, λ = 0.999) were not statistically significant. This study considered and calculated four canonical dimensions, but only one demonstrated statistical significance. This study found a significant canonical correlation and a substantial overlap (53%) between behavioral, normative, and control beliefs and the propensity to share knowledge with attitudes, subjective norms, behavioral intentions, and perceived behavioral control. These findings indicated that attitudes, subjective norms, behavioral intentions, and perceived behavioral control could be predicted and have a significant relationship based on behavioral, normative, and control beliefs and the propensity to share knowledge. Specifically, In the first canonical function, all four predictor variables (behavioral, normative, and control beliefs, as well as the propensity to share knowledge) were identified as significant contributors to the relationship. These variables were more predictive of attitudes, subjective norms, behavioral intentions, and perceived behavioral control than those in the second function. The study's findings suggested that teachers' knowledge-sharing behavior was influenced by their propensity to share knowledge. This propensity was influenced more by teachers' normative and control beliefs than by their behavioral beliefs and attitudes. Drawing upon the results of this study, several key individual motivations for teachers to engage in knowledge-sharing with their colleagues can be identified. These motivations include the enjoyment of helping others, group participation and collaboration, personal responsibilities, encouragement, and rewards.  Considering the influence of individual factors on the formation of behavioral beliefs, it can be inferred that the positive or negative perception of knowledge sharing (behavioral beliefs) among teachers is influenced by several key factors. These variables include their enjoyment of helping others, their understanding of the benefits associated with knowledge sharing, and their perception of the difficulty or ease associated with knowledge sharing. When considering the role of behavioral, normative, and control beliefs in determining the propensity to share knowledge, it can be concluded that teachers who hold positive behavioral beliefs about knowledge-sharing are more likely to engage in knowledge-sharing activities. Furthermore, teachers who demonstrated significant self-control were more likely to share their knowledge. Moreover, the research findings indicated a positive correlation between teacher attitudes and knowledge sharing.