فصلنامه پژوهش های مدیریت راهبردی
پیاپی 74 (پاییز 1398)

Implementing marketing strategy is a key step in the strategic marketing process. Despite the importance and key role of implementing marketing strategies for the success and improvement of corporate performance, it is still a serious challenge for companies. A variety of factors can act as a support or Barrier to the implementation of marketing strategies. Therefore, the main objective of this research is to identify the driving and restrictive factors for implementing marketing strategies in the ceramic tile industry using qualitative research method and utilizing the force field analysis technique. In this research, interviews were used as data collection tools. The results of this study showed that the driving factors for the implementation of marketing strategies consist of four main groups: organizational factors, leadership and management, operational factors and competitive intelligence. Restrictive factors for implementing marketing strategies were also divided in four main categories including: content factors, socio-human factors, Environmental factors and functional factors. Based on the results of this research, companies can increase the likelihood of successful implementation of strategic marketing plans and thereby achieve their strategic goals by strengthening the driving forces and weakening the restrictive forces.

Given the importance of the role of human resources in organizations, strategic planning for achieving the optimum number of human resources in an organization is vital. The purpose of this research is to present a model for simulating and predicting team performance in industrial management teams in order to identify human-resource performance and improve human-resource management strategies. The factors that influence team performance are identified and extracted from previous studies, and then the timing of each task is examined in three scenarios, i.e. optimistic, probabilistic and Web-based, by identifying the processes that influence team performance. Model inputs are the number of students, the number of faculty, and the number of experts. Based on related studies, team performance outputs are three categories: The number of books, articles and theses; the desirability of team members; and the number of tasks completed, rejected, needed to revise or waiting in queue. The simulation was performed using AnyLogic software. The results show that the desirability of the group manager and the training expert have the highest values in most scenarios, and the number of tasks in the execution queue has a significant value in all scenarios. In some cases it is essential that new policies be adopted to improve HRM strategies in the industrial management group.

The institutional structure of science and technology policy-making has been the focus of scholars in recent decades. Despite the importance of this issue in Iran, the turbulence of the institutional structure has meant the multiplicity of policy makers and their ineffective interactions have caused a great deal of criticism among scholars. In this study, firstly, through the policy documents of science and technology and interviews with 20 experts in this field in Iran, the status of the institutional structure of science and technology policy making in Iran at national level is explained. Then, in order to get out of the current situation and based on the views of experts, two scenarios have been proposed as an improved structure of science and technology policy making in Iran is based on the OECD model in three stages of "formulating national policies and priorities"; "designing programs and policies"; and "policy evaluation". The two main presuppositions in designing these scenarios have been to avoid eliminating policy makers, at least in the short term, and to avoid establishing a new institution in this field. It is worth noting that these scenarios are designed as transitional scenarios from the current situation to the desired situation

The purpose of this study is to determine the scenarios of the banking industry with a future studies approach and how to achieve the possible scenarios. This research by purpose is research and practical that collects information using qualitative methods. Data collection tools are questionnaires, interviews, taking notes and statistical and information networks. In this research, the statistical population are the managers and specialists of the banking industry who, According to the type of information needed to conduct the research, a sample of 66 experts in the field of banking was selected in a way non-probability and judgmental sampling. The methodology of this research is based on scenario writing.So After formulating the initial question and identifying the main subject, forming an expert panel, conducting exploratory interviews and identifying the driving forces, 64 variables were provided to the experts in the form of a 64 * 64 matrix as the primary factors affecting the banking industry. Then, using the Mic Mac software, 12 key factors were extracted and classified into 38 different situations.then, These situations were presented to the experts for all key factors in a 38 * 38 matrix and analyzed in the Scenario Wizard software. Finally, 3 strong scenarios, 1 believable scenario and 8 weak scenarios were identified and Strategies were presented to develop the banking industry.

With the advent of the knowledge-based economy, human capabilities are recognized as the most important and lasting competitive advantage for organizations in today's turbulent environments; Therefore, today the attention to the knowledge and skills of human resources and empower these irreplaceable assets in organizations is very necessary and undeniable. The purpose of this research is to design a strategic model for empowering human capital using an interpretive structural modeling technique in this regard. By reviewing the literature review of the comparative method, two categories of empowerment factors were identified in the small industries of the province, Kohgeloyeh and Boyer Ahmad. In the following, after determining the levels of each of the factors as well as considering the final availability matrix, the final model of the interpretive structure of the drawing is rounded. The results showed that training and improvement variables, employee sharing in information and access to information, occupational enrichment, access to resources and equipment, monitoring and control, feedback, welfare facilities, replacement of holoca racy, knowledge management, salary management, participatory management, clarifying goals in the field of structural factors empowerment are the most influential and influential factors

The alignment of information technology (IT) and business strategy and its relationship with the organization’s financial performance are research domains which are still investigated despite having a long history. The present study attempted to analyze the relationship between IT and business strategy alignment and the organization’s financial performance in a five-year period from 2014 to 2018 in a group of companies registered in Tehran Stock Exchange. The configuration theory in strategic management was used to develop the conceptual model and research hypotheses. By analyzing the resulting data, the IT strategy was divided into four configurations of developmental, innovative, and conservative behavior, and the business strategy was divided into four configurations of innovators, cost defenders, distinction defenders, and analysts. Research hypotheses involved the relationship between the combination of configurations and the organization’s financial performance. Therefore, two methods of alignment as correlation and alignment as Gestalt were used. In the correlation test, the relationship between combinations were extracted from the literature, and in the Gestalt method, the configurations were combined in an exploratory manner using the data of the problem without presuppositions in the literature. Results of the correlation test showed that, except for the relationship between conservative and cost defender configurations, the other relationships does not have a significant correlation with performance. In the Gestalt method, two clusters were obtained; the first cluster with a high performance was mainly a combination of innovators’ and distinction defenders’ strategies in terms of business, and innovative and developmental strategies in terms of IT.