Sports Business Journal
Volume:2 Issue: 1, Winter and Spring 2022

Many thanks to God that we could publish the 3rd issue with seven articles with his care. Now, we hope that by receiving an excellent grade from the Iranian Ministry of Science, we will be able to respond to the trust of sports management scientists to submit their manuscripts to SBJ. From now on, we hope to go one step further by receiving the appropriate grade and valid scientific articles in journalism in updating the publication of articles and minimizing the time of judging and publishing the articles of our esteemed academic colleagues. We have the next step for more visibility and gaining international grades. This success will not and will not be achieved except with the unwavering support of Alzahra University and the cooperation of all colleagues in conducting and submitting quality research results related to the SBJ specialty. We also invite experienced and young researchers to submit quality articles in the business journal in sports. Please notice that the coverage of the journal is fundamentally sport, business, and management, with a broad range of related fields and topics falling under this area, including: Business, marketing, and entrepreneurship in sport Sports industry; sports tourism, leisure, and recreation Business and sponsorship in sports events and venues Traditional and new media in the sports business and IT in the sports business Economic relevant sporting business projects Business law and ethics in sports business Sports brands and customer behaviour and corporate social responsibility

The purpose of this study was to investigate on the marketing mix model of the Iranian football industry.

The present study is an applied and descriptive-analytical research that was conducted on fieldwork. The research tool is a marketing mix of the Memari study on Iranian sport industry (2007). Subjective and content validity was determined by experts and sports experts and its reliability in a preliminary study was estimated on 30 sample subjects through Cronbach's alpha of 0.92. The statistical population of the study consisted of two groups. The first group was the Fans of the three East Azerbaijan province teams in the Premier League, with 441 of them being unlimited, they were selected randomly by multi-stage cluster and cluster. The second group includes members of the Football Association board Technical, managing director of the provincial clubs, teams of experts board and administrators (N = 90) who were selected by targeted sampling method. Data were analyzed by descriptive statistics and correlation t-test with the help of statistical package SPSS 22 and structural equation model using Amos software.

The results showed that the existing situation of sports clubs marketing mix are significantly lower than the optimal situation such as financial sponsorship, promotion management, pricing management, the power of the market, public relations management, process management, location management and brand management. Finally, the coefficients of the indexes indicate the optimal fit of the marketing mix model of the football clubs. Therefore, to improve the development of football industry, it is necessary to make fundamental changes to the marketing plans of this province.

Originality: 

In this article, we examine the modeling of the p8 marketing mix elements on the football industry using structural equation methods.

The purpose of the present study was to determine the strategic future of the Sepahan sports club.

In the present study, cross-effects analysis was used as one of the foresight methods. A combination of qualitative and quantitative methods, including interviews and checklists, was used to collect data. The research was from interpretive philosophy, inductive approach; case study strategy; qualitative method; single-point time horizon; research contributors, strategists, experts in foresight, prominent managers, and the club's experts. Thirty individuals were selected through purposive sampling using the snowball method. The research tools were semi-structured and exploratory interviews. Data were analyzed using the Micmac and scenario wizard software.

The most important strategic factors include supporting public and private bodies, enhancing cultural and social responsibility, developing media awareness, managing systems and processes, developing appropriate infrastructure, improving financial and environmental impacts, and security was identified as being consistent with the club's sustainable development. Finally, two scenarios include scenario consisting of financial resources allocation, unit, and integrated management components; and the second is one the components of specialization and highlighting and modeling to chart the club's future.

Originality: 

In this study, the strategic plan has used both the quantitative and qualitative methods.

Coronavirus has affected all sectors of the global economy, but particularly the sports industry, given its social nature, is affected by the Covid Crisis. Therefore, the research aims to analyze the entrepreneurial and innovative sports opportunities in the corona and post-corona crises.

Research is applied based on its purpose. The method of this research was qualitative and based on grounded theory. Data was collected using semi-structured interviews with 14 research experts. The research samples were selected using the snowball method. Then, the results of the interviews were analyzed using Max QDA software and based on the coding method with a structuralism approach. The review and monitoring were performed periodically to ensure the accuracy of the extracted codes

The research categories were divided into four main groups: 1- Supply and demand conditions, 2- Production factors, 3- Competitive context and strategy of the firm, and 4- Related and supporting industries.

Originality:

Findings show that sports innovation and opportunities in the corona are affected by four factors. So, the analysis of the sports entrepreneurial and innovative opportunities in a threat called the corona crisis is a step to provide entrepreneurship in sports to continue the positive effects in the Post-Corona era.

This study aimed to investigate the role of intellectual property rights in developing brand equity in Iranian sporting goods.

With the descriptive-survey research method and structural equation approach, statistical data were collected by field method. The statistical population consisted of the Iranian sporting goods market, which was selected through the available sampling method, and data were collected from Tehran, Karaj, Khuzestan, Semnan, and Isfahan. The sample size was 485. Modified Intellectual Property Rights Questionnaire (Hirschila, Bowen Ang Hove, 2017) and Brand Equity Questionnaire (Aaker, 1991) were used for data collection. Law and sports management professors assessed the validity and reliability of the questionnaires. Confirmatory factor analysis was used to evaluate the construct validity of the questionnaire, and structural equation modelling under the AMOS software was employed to present the research model.

The research model test results showed that the model appropriately fits the data and that the coefficients of the four factors of material law, moral law, international law, and copyright law have a positive and significant effect on developing sports brand equity. It is recommended that sporting goods manufacturers receive legal consultations to undertake registration for the legal branding of their products. Considering the presence of upstream documentation related to domestic production support and general administration policies in the economy, policymakers and the authorities take measures to develop, implement, and monitor the proper enforcement of intellectual property rights in the sports products industry.

Originality:

 In this study, comparing the intellectual property and brand equity in Iranian sports products have been studied for the first time.

This study aims to identify human capabilities, determine their developmental levels, and, finally, determine the role of human capabilities in the sustainable development of sports business.

It was conducted through a qualitative research method with a fundamental-exploratory nature. Research data were collected through snowball sampling based on in-depth interviews and focus groups composed of experts. Then, the data were coded and analyzed based on grounded theory via a constructivist approach.

 The results showed that human sports capabilities fall within the three categorical levels of fundamental, supportive, and operational capabilities. It was also revealed that individual, structural, and contextual transforming factors are needed to transform human capabilities in sport to desired functions. Moreover, the results indicated that the consequences of developing human capabilities in sports business include economic, cultural, security, health, educational, political, industrial, and moral ones. Overall, the development of human capabilities in sports can lead to sustainable development in the sports business.

Originality: 

In this article, the role of human capabilities in the sustainable development of sports businesses with a qualitative method was investigated. This work aims to expand the existing knowledge about the role of human capabilities in development.

Nowadays, gender inequality can be observed in most areas. The study aimed to understand the Career Development of Women in Iranian Sport Management.

 This study was conducted through Grounded Theory. The statistical population comprised the academic elite in sports management, women’s studies, and management. The sample included 17 researchers and managers. For the data analyzed used, a three-step coding was completed. The axial codes were divided into four levels. Three constructs formed every level.

The outcome is a simple model of constructs and their interrelationships regarding women’s career development in Iranian sports management. By applying this model, the Iranian sports authority and organizations can obtain a crystal-clear image of the complicated road ahead. It can be used to examine the factors and their relationship to improve the current situation and devise a plan for the future of women's career development.

Originality:

 In Iran, sports management is challenged by the lack of women in senior levels of sport or ganizations and the lack of clarity related to developing their career opportunities. In this study, grounded theory has been used to create a realistic picture of the complex situation of women's career advancement paths in sports organizations.

The purpose of this study is the importance of sports marketing in Taekwondo.

This research is considered applied research in terms of purpose, and the research method is a descriptive survey. A researcher-made questionnaire did the research. The statistical population of this study includes all managers (including 365 members of technical managers, executive managers, and coaches) of Taekwondo sports clubs in Guilan province. The statistical description of research variables and inferential statistics method was used to analyze the collected information.

The results of this study showed that the main components of price, product, place, and promotion have a positive and significant effect on sports marketing.

Originality:

 In this article, the researcher has suggested the importance of sports marketing for the growth of the sports industry and helping to develop the sport of Taekwondo. The results of this study are valuable for communities that seek to develop their sports marketing programs.