نشریه نوآوری و ارزش آفرینی
پیاپی 20 (پاییز و زمستان 1400)

Free innovation is an important and evolving process in the domestic sector of national economies, leading to human prosperity and social welfare. The main purpose of this study is to identify the factors affecting the process of forming free innovation in Iran with fuzzy Delphi analysis and Dematel technique. The statistical population of the study is all experts in the field of free innovation that 12 experts from Shahid Beheshti, Allameh Tabatabai, Tehran, Imam Sadegh (AS) universities were selected and finally 12 Delphi questionnaires were completed and analyzed by the researcher. it placed. According to the results of fuzzy Delphi technique in the panel of experts, 8 components affecting the formation of free innovation process were identified and classified into three main groups. Then, in order to investigate the effect and effectiveness of the subcomponents, these factors were measured by the dimethyl technique. The results show that among the three factors affecting the formation of the free innovation process, the environmental factor has the most impact and individual and contextual factors are in the next ranks. Also, among the 8 sub-components, the factor of culture of understanding and supporting innovation has the most impact among other factors

Marketing for the university is a complex and multidimensional issue because, universities have to communicate with a significant variety of audiences. In this article, the necessary mechanisms for marketing the capabilities of the university in all fields of education, research and entrepreneurship are presented and prioritized. Accordingly, using an integrated approach (quantitative-qualitative) and using a 30-item questionnaire, 57 academic and industrial experts were interviewed. Based on the studies, ten strategies, which include: forming a network of industry and university experts to improve relations and partnerships, cooperation agreements in the implementation of projects to establish research and knowledge-based centers with the private sector and industry, holding meetings and maintaining Continuous communication with representatives of industry and the private sector, university cooperation agreements with the private sector to finance and invest in the establishment of research centers and scientific hubs, the establishment of a marketing unit in the university to promote marketing and thus increase university revenue, cooperation in Formation of multilateral contracts for financing and implementation of projects for the establishment of research and knowledge-based centers, optimal use of campus university space to be presented to active companies in the private sector, modification of the university website with new management and marketing approaches, creation Cooperation agreements with companies active in the field of digital marketing and marketing and the creation of crowdfunding and public financing methods were proposed to improve the relationship between academia and industry

Nowadays, various knowledge-based companies (KBCs) have been formed in science and technology incubators to commercialize ideas in Iran. If these companies fail to achieve the desired growth, their losses for incubators and the country will be doubled. The purpose of the study was to develop a model for the growth of KBCs to determine the indicators of entry into incubators, growth stages of under studied KBCs and also to determine the features of each growth stage. The incubators of IROST and the Science and Technology Park (STP) of Guilan Province were selected as the case of study and a mixed research method was adopted. Data were collected through two instruments including interview and questionnaire. In the qualitative phase, 43 interviews and in the quantitative phase, 75 questionnaires were applied. Data analysis in qualitative and quantitative phases was performed using MAXQDA10 and SPSS25 software, respectively. The results showed that the indicators of entry into incubators were divided into three levels: individual, company and Incubator, so that the indicators of company level and incubator were the most and the least important, respectively. Based on the findings of the growth stages of KBCs, there are 4 stages including "center of prosperity and creativity", "pre-growth or initial growth or research core or technology core", "medium growth or growth or technology unit" and "post-growth or high growth or tenant unit" were identified. The findings of this study can help managers in making their policy in supporting KBCs at different stages of their growth

The present study investigated the mediating role of organizational commitment in the relationship between organizational agility and intelligence with organizational performance. It is a descriptive, correlative analysis using structural equation modeling. Four questionnaires on organizational commitment, organizational agility, organizational intelligence and organizational performance are also used to measure data. Cronbach’s alpha was used to measure reliability of questionnaires which were 0.87, 0.86, 0.93, and 0.86 ,respectively Validity of questionnaires was tested using confirmatory factor analysis. Population of the study includes all the staff of inWestern Branches of Jahad Daneshgahi in Iran. Using Cochran’s formula, a number of 206 samples were takes using single-hop clustering sampling. Data analysis was performed by structural equation modeling using AMOS 22: Results indicate that organizational intelligence and organizational agility had direct causal relationship with organizational performance. Moreover, mediated by organizational commitment, organizational intelligence and organizational agility showed to have indirect causal relationship with organizational performance. Therefor suggested that the managers of the ACECR’s units focus on establishing components of organizational intelligence and organizational agility endeavor to improve organizational performance more than before

Nowadays, the importance of nobility has cumulatively grown among increasing competition between corporations and myriad of researchers and managers gravitate towards business model innovation as the guarantor of profitability and persistence. In spite of various models and frameworks related to business model innovation, no comprehensive model has been proposed so far to recognize and priority characteristics of business model innovation. In order to proposed a framework by systematic literature review of articles indexed in WOS and SCOPUS have been collected and 42 selected articles have been examined, interpreted and eventually combined by means of meta-synthesis method. It was found that the characteristics of business model innovation can be categorized as the overall four frames of innovation in content (including 2 macro-definitions of 1.value chain activities, 2.intra-organizational activities), innovation in structure, innovation in governance and innovation in value capture. Then the importance and priority of characteristics was determined using Shanon method. Eventually, requisite suggestions according to the findings of research have been presented.

The growing use of digital technologies has made cyberspace and social networks an important part of people's daily lives. In addition, digital technologies and cyberspace have revolutionized the tools, methods, and content of learning in education systems. At the same time, the study of the dimensions and effects of the widespread use of communication and information technologies has been the focus of researchers from the beginning and the present study pursues such a goal. This research was conducted by correlation research method and a questionnaire. The statistical population includes all female students in the first year of high school, district two of education in Mashhad, in the academic year 1300-1400. The sample size was selected based on Morgan formula 380 people and information was collected using available sampling method. Findings of this study show that the motivation for the development of the user group in cyberspace and social networks was higher than the average motivation for the development of the non-user group.

The innovation ecosystem plays a valuable role in the development of innovation and entrepreneurship. And the first step to its formation is theoretical and experimental knowledge of this field. Therefore, this paper aims to analyze the dimensions and components of the innovation ecosystem in order to design a framework in this field using the Meta-synthesis of Sandlowski and Barroso models. 438 related articles were purposefully reviewed based on inclusion criteria and finally 42 articles were selected for final analysis. Findings show that Innovation ecosystem framework consists of five dimensions consisting of actors (at the macro level: government, universities, policy makers, geographical and regional environment. At the micro level: micro research institutions, entrepreneurs, customers and investors). Structure (at two levels: 1- Process: life cycle, feedback systems, collaborative competition, dynamic capabilities, environmental and regional factors. 2- Operational: networking, market-oriented, open innovation, multiple innovation models) Relationships and Interactions (relationships: formal and informal networks. Interactions: attracting specialized and complementary capabilities, entrepreneurial orientation to create value) Mode of operation and consequences (strategic: environmental and infrastructure preparation, formulation of policies and strategies based on knowledge Operations: feedback and strengthening of the regulatory system, active leadership, organization of all key elements by a central platform, knowledge flow management, flexibility, transfer of marketing and sales technology) and results (at the macro level: economic growth and development, comprehensive value Proposed, sustainable development .at the micro level: creating a competitive advantage, increasing efficiency, commercialization and increasing profits).. The proposed framework can provide valuable insights for the development of research in this area

The inability of empower art students to commercialize and branding of artistic achievements and the existence of a research vacuum to identify the components in the field of branding artistic achievements and the need to review the curriculum of these disciplines in order to include some components and indicators in This field, has conducted a study with the aim of identifying the necessary components and indicators in the field of branding of art products and services and examining both current and desirable teaching situation in the educational topics of art universities. In terms of purpose this study is basic-applied, in terms of the type of data collected, is mixed, in terms of data collection method is descriptive and regarding implementation method, is a survey research. The statistical population was 6 academic and industrial experts in the qualitative section and university professors in art-related fields in the quantitative section. The sampling method in qualitative section was judgmental and in quantitative section was randomized cluster. A total of 54 questionnaires were completed and evaluated. The data collection tool in the qualitative section was interview and in the quantitative section was questionnaire. The results led to the identification of three general categories of branding parameters including behavioral, perceptual and functional parameters. According to the purpose of the study, behavioral parameters were quantitatively examined. Among the eight components in the behavioral parameters category of branding and a total of 63 indicators, there is a significant difference between the expected and current situation and there is a large gap between expectations and receipts in the components of branding. The result of Friedman ranking test reveals the existence of a significant difference in the mean rank of the importance of the behavioral parameter components in the expected and current situation, as well as the existence of differences and similarities.

Today, the competitive environment of banks, especially in the field of electronic banking services, is changing drastically, and service innovation has become very important and vital for service companies to increase their resources and dynamic organizational capabilities in order to increase innovation in banking services. Despite this importance, insufficient studies have been conducted on innovation in some of the country's service industries (such as the electronic banking industry). The purpose of this study is to identify indicators and sub-indicators of e-banking service innovation based on dynamic capabilities in the bank and to determine the communication and their effectiveness. In this regard, based on documentary studies and in-depth study of the literature and with the help of fuzzy Delphi method and the opinion of 10 experts, the areas of e-banking services, from 46 identified sub-criteria, to 13 sub- criteria for service innovation and 17 sub- criteria for dynamic capabilities Was reduced. criteria of service innovation and dynamic capabilities based on theoretical foundations, were classified into 11 main criteria and in the form of a general concept entered into the analysis of interpretive structural modeling / fuzzy MICMAC and by developing an integrated model to measure the effectiveness of criteria. The results showed that the effectiveness of the criterion "Perception of user needs and technological options" is better than other criteria and vice versa, the effectiveness of the criterion "New service delivery system - technological component" is weaker than other criteria

The readiness of organizations to establish management systems is an important issue. The purpose of this study is to provide a model for organizational readiness to accept the model of excellence in the Azad University. In this study, a combined (qualitative and quantitative) sequential exploratory method was used. The method used in the qualitative part of the research is foundation data theory. In the present study, in order to collect data in the qualitative part, the interview tool was used and in the quantitative part, a questionnaire was used. The statistical population of the study includes professors of management in the free universities of Guilan province. In the qualitative section, in order to conduct interviews, the opinions of 10 professors related to the research topic and in the quantitative section, in order to complete the questionnaires, the opinions of 150 people were used. In order to analyze the data obtained from the interviews, the coding method was used in MAXQDA software and in order to discover the relationship between the identified factors, the interpretive structural modeling method was used in MICMAC software. Data analysis from semi-structured interviews consisted of 180 open source code in the form of nine classification concepts and in four main categories including managerial and attitudinal-behavioral factors (as link variables), external factors (as independent variables), and the establishment of the excellence model. (As dependent variables) were divided. Data analysis of the quantitative part of the research was also performed using the partial least squares method in smartPLS software. The results of the quantitative part of the research also showed that all three factors include managerial factors (creating an atmosphere conducive to change, planning and organizing, learning, commitment), attitude-behavioral factors (perceived usefulness and perceived ease) and external factors (policies and rules). Upstream, credits, and culture) have a significant role on the readiness of the free university in implementing the model of excellence, and among these, managerial factors have played the most effective role. Also, the attitude-behavioral factors of the performers have an effective role on the readiness of the university to establish a model of excellence. On the other hand, external factors, both directly and indirectly and through managerial factors and attitudinal-behavioral factors have an effective role in the readiness of the Azad University to establish a model of excellence, so that this factor is the main motivator of Azad University affiliates to establish a model of excellence. . Findings show that the readiness of universities to establish models of excellence depends to a large extent on the performance of its managers. Highly committed managers can create a positive atmosphere in the university for the acceptance and implementation of those models with proper planning, control and supervision, and thus address many internal problems such as attitudes and behavioral factors of members of the organization, which mainly manifest themselves in the face of change. Data and even overcome external problems

Nowadays, green entrepreneurship is one of the most popular fields of economics. Since entrepreneurship is a dynamic process, in order to create and increase capital, green entrepreneurship is a strategy to maintain both the cycle of nature and the stability and structural continuity of society. The Green Entrepreneur is indeed an environmental think tank whose most important achievements for the green development of the country are job creation, wealth, welfare and discovering opportunities for sustainable development. This article examines entrepreneurship and entrepreneur, entrepreneurship and green development, and green entrepreneurship and its types. The relationship between entrepreneurship and green development depends on the relationship between the business and the environment, which acts as a two-way relationship. Accordingly, green entrepreneurship is a multidimensional phenomenon with multiple levels of analysis that takes place inter or transdisciplinary. As a result, the foundation of green entrepreneurship is environmental ethics, whose vision is nothing but ecocentric.

on organizational performance. Nevertheless, the neglect of the capacity of the mediating variables between this connection is still evident. So, the purpose of this study is to explore the mediating role of learning orientation, employee flexibility and organizational ambidexterity capabilities in the above relationship. The data were analyzed using standard questionnaires using PLS software. The results of a survey of CEO and HR managers of 66 three star hotels and higher in Tehran showed that HPWS with impact on learning orientation, human resource flexibility and organizational ambidexterity development, play a significant role in improving the performance of the studied companies in the hotel industry. In fact, it can be argued that constructs of organizational learning, human resource flexibility and organizational ambidexterity play a complete mediating role between HPWS and performance of the studied hotels.