نشریه نوآوری و ارزش آفرینی
پیاپی 23 (بهار و تابستان 1402)

Today, due to the role of brands in the category of intangible assets, this component has important economic consequences and in other words, it is a competitive weapon of countries to achieve their goals, which has encouraged the economic thoughts of societies toward this type of assets. Because of this, due to the study gaps in this field, it seems necessary to study the factors affecting the brand of countries. Therefore, the present study intends to investigate the impact of innovation indicators on the brands of 44 selected countries in the two groups of developed and developing countries during the period of 2011-2018 using panel data and generalized torque method. The results show that the impact of the independent variables such as institutions, infrastructure, human capital and research, market complexity and business complexity on brand value in both groups of countries with different estimated coefficients is significant

The purpose of the current research was to design a model of corporate innovation with an emphasis on official financing. The present research in terms of purpose is Practical and In terms of data collection method Descriptive survey and it was done in a mixed way. In the first stage, Strauss and Corbin's grand theory qualitative method was used to build the model, and descriptive-analytical quantitative method and correlation type based on structural equation model were used to test the model. In the qualitative section to conduct field interviews, the statistical population of the research was Habargan, who were familiar with the subject, and these people were selected as a snowball for qualitative interviews on the subject of the research (15 interviews). After collecting the information from the qualitative research, a questionnaire was created and this questionnaire (110 items) was distributed among all experts in the field of economics, banking and innovation in Golestan province (65 people). 54 research questionnaires were analyzed. According to the T-Value values (more than 2.58), it was found that at the level of 0.99, both official financing models are confirmed and all the relationships in the research model were confirmed. Creating databases regarding financing capacities in the corporate structure, developing a legal framework and structure in the field of financing in the corporate field, creating steering committees in companies to develop corporate innovation, attracting and cultivating financial and economic specialists in companies. It is recommended in the field of facilities and financial resources

Technology units located in science and technology parks need financial resources, knowledge, technology and domestic and international markets to grow. Using foreign joint venture is one of the best ways to get technology units to market. In this regard, this study has been conducted with the aim of investigating the factors affecting the success of foreign joint ventures with the method of combined research in technology units located in science and technology parks of Tehran province. The statistical population of 225 technology units located in the parks of Tehran province and the time zone of the research is the fall of 1398. In the qualitative part of the research, a conceptual model of the research was developed by reviewing the background and interviewing 11 experts who were selected judiciously using the snowball technique. Then, in the quantitative part, a researcher-made questionnaire was randomly distributed in the statistical population of the research (technology units located in science and technology parks of Tehran province). 147 completed questionnaires were analyzed using structural equation modeling with SmartPLS software. the components affecting the success of foreign joint ventures were identified as the importance of environmental, cultural-behavioral and structural-organizational factors, respectively. In addition, the following components: increasing political stability, increasing the executive guarantee of intellectual property, increasing human resource empowerment, fairer legal structure of partnership, commitment and mutual trust between partners, reputation and previous experience of the trading partner are the most important factors influencing joint venture success. They are foreign from the point of view of technology units. The findings of this study provide scientific and theoretical implications and suggestions for the success of foreign investment in technology units located in science and technology parks.

Entrepreneurship and innovation is one of the new policies to promote the level of social responsibility and achieve the goals of social change and sustainable development. Innovative and entrepreneurial university is one of the main scenarios for effective participation of higher education in the development process. Amirkabir University of Technology is one of the entrepreneurial universities based on the historical background of its establishment and activity, the efforts of the leaders and the academic community and the expectations of the stakeholders, which can be innovative and entrepreneur by interacting and influencing the target industry and society. In this article , based on the "Guiding Framework of Innovative and Entrepreneurial University", the joint product of EC and OECD, the level of innovation and entrepreneurship of the university and the fulfillment of the criteria of innovative and entrepreneurial university evaluated by case study method. According to the study, despite efforts and initiatives of the leaders and managers, its level of innovation and entrepreneurship is below and there is a significant gap between the current situation and the expectations. With its special mission to move towards innovation and entrepreneurship, this university should be in seven areas including governance, financial capacities, teaching-learning function, mechanisms to support entrepreneurs, knowledge exchange and synergistic cooperation with industrial communities, international scientific mobility, more use from the capabilities of digital transformation in scientific and organizational dimensions, act simultaneously and balanced. Designing and implementing a "Comprehensive Strategic-Operational Medium-Term Plan" based on the "Dimensions and Criteria of the Guiding Framework of Innovative and Entrepreneurial University" is a principled proposal for this university to become an innovative and entrepreneurial university.

The Covid-19 pandemic has affected various aspects of human life and changed many systems and practices of the past. Since the beginning of the pandemic, technology is among the fields that have received serious public attention. It's expected that technology has a significant impact on overcoming the Covid-19 crisis and resolving the challenges posed by it. However, the effects of Covid-19 on technology and technological innovation systems have received less attention. Using the futures wheel method, this research identifies and visualizes the direct and indirect consequences of Covid-19 on technology. The input of the focus group discussions for the design of the futures wheel is derived from the qualitative content analysis of existing studies and reports on the effects of Covid-19 on technology. After the first version was designed by the focus group, the results were presented to fifteen experts with different specialties to modify the wheel in addition to confirm the validity of the research. Comments were reached consensus in two rounds of interviews and the final version of the wheel was drawn. The research findings represent the pattern of Covid-19 effects on technology under four main consequences: recession and economic problems; the need for fast, efficient, and effective solutions to deal with the crisis; lockdown policies; and the environmental impact of Covid-19. The most important policy proposals to deal with the identified consequences are: supporting the development of crisis-related technologies; supporting the continuation of companies' activities; supporting innovation competitions; removing obstacles to the export of technological products; Expediting patenting and licensing processes; Applying demand-side innovation policy tools; Investigating the risks of emerging technologies; regulation of emerging technologies; Designing a dynamic business atlas; and removing restrictions on access to materials and equipment needed for research and development

The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population included marketing management employees and employees who have experience and knowledge and understanding of the issues related to the commercialization of innovative technology products and are working in the knowledge-based company of Isfahan city. Using the purposeful sampling method, the data obtained from semi-structured interviews with 8 people reached theoretical saturation. In order to obtain the validity and reliability of the obtained findings, the triangulation method was used. From the extracted concepts, 9 core concepts (thinking factor, consultation factor, needs assessment, marketing factor, product export factor, quality improvement, production factor, administrative factor) were identified in 3 major sections (human factor, target market factor, technology factor) . Also, regarding the inhibiting factors, background barriers (economic financial barriers, organizational barriers, support barriers, environmental barriers, and human barriers) and structural barriers (ideational barriers, executive barriers and cultural barriers) were determined. Solutions including needs assessment solutions, advertising solutions, financial solutions, development solutions, skill solutions were also identified. A comprehensive review of the factors, obstacles and solutions presented in this research can have an impact on the success of the commercialization of the products of knowledge-based companies

The present study aims to explain and present a market forecasting model for the use of specialized drugs in Iran. The results of the leading research have been examined by two methods, qualitative and quantitative. The method used in this research is based on fundamental studies. The present study is a cross-sectional research based on data collection method. In this study, purposive sampling method for selecting experts in the qualitative section and simple random method with 385 in the qualitative method have been used. The results showed that processing and ease of use with a coefficient of 26.089, access to offices and physicians with a coefficient of 4.514, necessary standards and approvals with a coefficient of 1.028, payment share of support systems with a coefficient of 3.025, drug distribution to Supply point with a coefficient of 3.250, non-competitive products in the target market with a coefficient of 3.878, marketing power of physicians with a coefficient of 1.986, reduction of monopoly profit with a coefficient of 3.801 and black market and smuggling with a coefficient of 5.971 and a significant level of 0001 / 0 (P <0.05) has an effect on the market forecast for specialized drugs.

The main purpose of this study was to identifying the entrepreneurial business opportunities in Masjed Soleiman Township. To achieve this goal, the qualitative paradigm and the Delphi method were used. Delphi panel members included 20 successful entrepreneurs, experts and people with experience in the fields of agriculture, industry and services in Masjed Soleiman that by using snowball sampling method were chosen. After three rounds, a consensus was reached on the opportunities of starting entrepreneurial businesses in Masjed Soleiman Township. The main research tool in the first round of the Delphi study was a questionnaire with open-ended questions and in the second and third rounds, a questionnaire with closed and open-ended questions. According to the results, the most important opportunities for starting entrepreneurial agricultural businesses are, respectively, priority: "Cultivation of medicinal plants", "Fish farming in the margins of Masjed Soleiman dams" and "Modern and industrial greenhouses for greenhouse production". According to the results of the research, the top priorities in the field of opportunities for starting entrepreneurial service businesses in Masjed Soleiman Township include: "Packaging of livestock products such as curd and other similar products", "Packaging of various medicinal plants" and They were "cold storages of agricultural and food products". According to the results of the research, the top priorities in the field of opportunities for starting industrial entrepreneurial businesses in Masjed Soleiman Township were: "Development of downstream petrochemical industries", "Development of downstream industries of aluminum plant" and "Processing of medicinal plants".

This article aims to present the model of social banking innovation process with digital transformation approach by fuzzy Delphi method, which is applied in terms of purpose and qualitative research in terms of data collection. The statistical population includes all university experts and senior bank managers who were selected for the Delphi process using 16 people using the snowball technique. The collection tool in this study is the Delphi questionnaire. Indicators were collected using fuzzy Delphi technique. The validity of the research was obtained by agreement of experts and validity with the help of consensus and formal validity. The results showed that during the three stages of the survey of 66 components, the final model has 43 components and has 6 dimensions. Based on the results obtained from fuzzy Delphi method and research literature was expressed. The 43 factors (indices) identified and approved by experts are the basis of the formation of the research model, which are classified into 6 separate groups: 1- Social factors (SF), 2- Rules and policies (RP), 3- Digital transformation infrastructure (DTI), 4- Innovative approach (IA), 5- Security (S) and 6- Banking industry structure (SBI)

Growth and survival is one of the most important challenges for start-ups in the current situation. On the one hand, the coopetition strategy in the last two decades in order to gain, maintain and improve the competitive position has been considered by many businesses. Start-up can gain a good coopetition position in many areas by using a competitive strategy. So far, research has not examined the factors that are involved in the implementation of a coopetition strategy in start-up. In this method, in order to explain the factors affecting the application of the coopetition strategy, first by systematic review of the literature and using the method of meta-synthetic qualitative research, all dimensions of the coopetition strategy were identified. Then the importance and priority of each of the proposed factors is determined using the Shannon quantitative entropy method. After analyzing the articles, the effective factors were classified into 6 categories, 16 dimensions and 68indicators. The results showed; The most important categories are "institutional factors", "strategic factors", "environmental factors","individual-managerial factors","participatory factors","communication factors" respectively. Among the dimensions, " Events " were in the first place, " Supporting institutions ," and " Good reputation of the company " and , "Having coopetitive mindset " were in the second ,third and Fourth places. This study provides a deep understanding of the existing literature on coopetition strategy in start-ups by organizing the factors affecting it and can be used in planning for their growth and survival in complex and dynamic market conditions to compete with other businesse

Today, with the advent of technology businesses and the formation of a knowledge-based economy, the importance of technology valuation has increased. A wide variety of factors in the form of a causal system will affect the issue of technology valuation. However, a significant portion of the feedback can appear over a period of time and with a not necessarily linear behavior. Therefore, the analysis of a set of factors affecting the category of technology valuation in the form of a systemic and at the same time dynamic view can affect the efficiency and effectiveness of relevant decisions. Therefore, in the present study, due to the dynamic nature of the decision-making problem and faced with various evaluation criteria in the process of analysis and selection of technology evaluation strategies, a combined analysis method based on the dynamic systems approach and multi-criteria decision-making is presented. The proposed model has been implemented to evaluate the technology of the Teflon container manufacturing industry as a case study. The results indicate the efficiency of the proposed dynamic model in analyzing the relationships between variables that have a direct and indirect impact on the issue of technology valuation. In addition, using the TOPSIS and analytical hierarchical process methods, strategies based on the simulation results are evaluated and finally prioritized.

Social innovation, as a new and interdisciplinary concept that is less than a decade old, has been able to attract the attention of politicians and statesmen to academics. In the meantime, many categories and formulations have been made with different approaches, each of them seeking their goals and implementing their policies in the society in the form of a discourse. In spite of the different and sometimes contradictory formulations, its ideal goal, regardless of different discourses, is to reduce the existing gaps between the classes, which have been created by the implementation of inappropriate socio-economic policies, which will ultimately end in a civil society with a middle class. The most important goal of this article is to build the concept of social innovation and then to explain it in the form of existing three discourses (government, entrepreneurship and academic) and finally to apply the entrepreneurship discourse (with a view to the point that in the conditions of our country, the only possibility of creating and reproducing society and ultimately innovation and breaking out of the existing conditions is the strengthening of the middle class) in the "narrative of existing events" method. Based on this, while categorizing and evaluating entrepreneurial actions, we have explained and drawn its practical type in the existing conditions of the society