Journal of Innovation Management and Organizational Behavior
Volume:4 Issue: 3, Autumn 2024

The objective of this study was to elucidate the dimensions and components of the competency model for managers at Iran's Water Resource Management Company, aiming to identify the specific competencies needed to navigate the complex challenges of water resource management effectively.

This qualitative study employed semi-structured interviews to collect data from 19 participants, including both academic experts and experienced officials within the water resource management sector. The participants were selected based on stringent criteria related to their experience and expertise in the field. Data analysis was conducted using NVivo software to ensure thorough thematic analysis and theoretical saturation.

The study identified five main themes integral to managerial competency in water resource management: Leadership Competence, Technical Competence, Interpersonal Skills, Analytical Abilities, and Adaptability and Learning. Each theme comprised various categories with specific competencies, such as visionary and ethical leadership, technical and financial management skills, effective communication and collaboration abilities, critical thinking, and continuous personal and professional development.

The competencies identified are essential for the effective management of water resources in Iran, highlighting the need for a holistic approach to managerial training and development. The competency model developed provides a structured framework that can guide training initiatives and enhance managerial practices, thereby supporting sustainable water resource management.

Business development is a capability consisting of practices and skills involved in identifying opportunities, directing, and employing resources to expand a company's value-creating activities in areas of technology or markets that are relatively new to the company, thus enabling growth. In recent years, researchers have shown an increased interest in the area of technological business development, leading to a considerable accumulation of knowledge in this field.

Accordingly, the current research utilized a systematic review approach, employing the PRISMA protocol for document screening. A bibliometric review of 205 studies, from 1984 to the present, was conducted using data analysis software such as VOSviewer and R. This included performance analyses such as the analysis of the most influential journals and authors in the field of technological business development, and network analyses including co-citation of authors, co-citation of countries, and co-occurrence of terms. The findings of this research can be beneficial for researchers and policymakers in the field of technological business development.

The analyses indicate that the leading author in the field of technological business development, who has the most global citations in this area, is Keil. His article, titled "The impact of governance methods and the articulation of external business development activities on innovative performance," was published in 2008. Indeed, his paper is the most important and most cited in this field. In terms of the most influential journal, the analyses show that the journal Technological Forecasting and Social Change is the most influential in the field of technological business development. As for the most influential countries, Finland has the highest number of citations in the field of technological business development, followed by Poland, China, Korea, the Netherlands, the United Kingdom, Germany, India, the United States, and Romania.

The results of the network analysis in this study clarified that based on the co-citation patterns of researchers, a cluster core author named Theis has the most co-citations among various authors. Additionally, the co-citation analysis of countries shows that there is established collaboration between Pakistan and Chile, Chile and China, Georgia and China, Pakistan and China, the United Kingdom and China, Macedonia and Croatia, North Macedonia and Croatia, the United Kingdom and Finland, France and India, as well as Italy and India. In the analysis of keyword co-occurrence, the results highlighted that the most frequent co-occurrences with the field of technological business development are terms such as technology, economy, strategic planning, research and development management, innovation, communities and institutions, product development, project management, small businesses, and new business development.

Appointments and promotions of human resources in organizations should be conducted with due consideration to the necessary educational and experiential qualifications, following the verification of competencies and successful performance in their previous positions. This study aimed to present an optimal model for the appointment and promotion of managers at Refah Bank in Tehran Province.

The current research is an applied study and was conducted within a mixed-methods framework, utilizing thematic analysis in the qualitative section and inferential statistics in the quantitative section. The qualitative section involved 17 experts (CEOs, deputy CEOs, directors, and heads of departments at the central Refah Bank) selected using the snowball sampling method and adhering to the principle of theoretical saturation. In the quantitative section, all branch heads of Refah Bank in Tehran city, numbering 131, were considered, with 98 participants selected using Morgan's table and purposive sampling as the sample members. Data collection tools included semi-structured interviews in the qualitative part and a researcher-constructed valid and reliable questionnaire in the quantitative part. Data from the qualitative interviews were analyzed using MAXQDA software, while data from the questionnaire were analyzed using Smart-Pls software.

The findings revealed that 34 basic themes, 12 organizing themes, and 4 global themes could contribute to the development of the promotion model and the formation of a thematic network, while 109 basic themes, 33 organizing themes, and 8 global themes were effective in developing the appointment model.

The results showed that the proposed models for employee promotion and appointment were highly suitable. The identified dimensions for developing the promotion model were ranked as follows: 1- Competence and skill enhancement, 2- Educational and research performance, 3- Tenure and records, 4- Job performance. The dimensions of the appointment model were ranked in order of importance as 1- Focus on internal organizational processes, 2- Willingness, 3- Trustworthiness, 4- Integrity and piety, 5- Assessment and analytical power, 6- Focus on employees and customers, 7- Knowledge and capability, 8- Leadership and strategic planning.

The purpose of this research was to investigate the supply chain capabilities in the food industries by using indicators of competitive advantage, financial performance, and shareholder value to improve supply chain capabilities and ultimately design an appropriate structural model.

The present study is quantitative and descriptive-analytical in nature. The population of the study includes employees and experts in the food manufacturing industries, totaling 500 individuals. To determine the minimum sample size required, Morgan's table for limited populations was used, and ultimately, 217 completed questionnaires were returned and analyzed. The data collection tool was a researcher-made questionnaire. Data analysis was performed using structural equations and AMOS software.

The results indicated significant relationships and components of the presented model. Factor analysis results showed that the paths and causal relationships between external and internal constructs in the structural model were confirmed with 95 percent probability.

In general, initiatives based on cost reduction and productivity improvement are easier than others. For example, if an initiative focusing on reducing inventory levels leads to achieving previous sales levels, the benefits of this initiative are easily measurable. However, long-term growth requires an increase in revenue, and managers need to focus on all four methods mentioned above to enhance company value.

One of the significant aspects of education is the teaching and learning process. In other words, all educational activities aim to create a suitable environment for the realization of this process. The goal of this study is to design a model of teaching-learning culture in schools.

From an objective standpoint, this research falls within the category of applied studies. It also follows a qualitative approach and utilizes ethnography as its methodology. The study population includes educational science professors, all administrators, and teachers in the city of Noor. For gathering information on theoretical foundations and literature, a review of books, journals, theses, and other documents available in specialized libraries was conducted. The research tools used were interviews and non-participant observation.

The findings indicate that assessment in Noor's schools is of two types: continuous and final. In most of the public schools, teaching methods are traditional and teacher-centered, whereas in schools for gifted students, they are student-centered, with the teacher playing a supervisory role. The teaching and learning culture in these schools is considered weak. Loss of motivation is one of the influential factors in reducing the effectiveness of the teaching and learning process in Noor. Due to financial issues and resource limitations in schools, facilities are also inadequate.

Overall, it can be inferred that current education is not aimed at lasting and standard learning but rather merely at achieving grades.

This research aims to develop and evaluate competitive intelligence based on export market orientation in exemplary exporting companies.

The current study is qualitative and has been conducted using grounded theory. In this study, 15 managers, professors, and researchers in the field of exports were interviewed through semi-structured deep interviews. Subsequently, the data obtained were analyzed through open, axial, and selective coding. Utilizing the results from the theoretical foundations review and the research background and content analysis of the interviews conducted, indicators were identified to enhance export market orientation and competitive intelligence.

The development model for enhancing export market orientation includes three stages of open, axial, and selective coding, comprising six main categories: causal conditions, central phenomenon, strategies, intervening conditions, and consequences of enhancing export market orientation based on the development of competitive intelligence in exemplary exporting companies.

The final model shows that a holistic approach and attention to various aspects of export market orientation based on competitive intelligence, considering causal, contextual, and intervening conditions, are essential.

Employee commitment [participation and role performance] typically encompasses mechanisms or methods that allow employees and their representatives to intervene in organizational decision-making within the company and to implement joint decisions regarding company management, thereby supporting the employees' viewpoint. Intervention and participation can be either direct or indirect.

The current research aimed to present a model for developing employee commitment in Iranian government organizations. This study is of mixed-methods research type (qualitative and quantitative). In the qualitative phase, the Delphi method and research literature were used to identify concepts, dimensions, and components. In the quantitative phase, the model presented in the qualitative part was tested using a questionnaire tool and the Structural Equation Modeling (SEM) method with a Partial Least Squares (PLS) approach. The statistical population in the qualitative phase for Delphi analysis included managers and heads (10 individuals) and academic professors (10 individuals), all of whom were selected as the sample population. The statistical population in the quantitative phase comprised all employees of government organizations under the Deputy for Human Resource Development of the Presidency, with the Agricultural Bank considered as one of the government organizations and banks for the quantitative section's population. A multi-stage random sampling method was used to select an appropriate research sample. The population size was 16,130 individuals, with a sample size of 376 based on Morgan's table.

According to Delphi results, a total of 39 components were ultimately approved, and the quantitative phase questionnaire was designed based on 42 components. Considering the quantitative section's results, the dimensions of selection and employment, employee communications, empowerment, performance management, and compensation management had impact coefficients of 0.852, 0.798, 0.778, 0.88, and 0.773, respectively, in relation to processes. Furthermore, the dimensions of organizational culture, organizational structure, the country's ICT infrastructure, strategy and organizational goals, and the level of acceptance and development of EHRM had impact coefficients of 0.683, 0.796, 0.831, 0.923, and 0.822, respectively. The impact coefficients for processes and infrastructures were 0.954 and 0.895, respectively, in relation to the development of employee commitment.

Therefore, it can be concluded that the research model has a high capability in measuring the main variables of the research. Given the standard nature of the model, the software findings are reliable.

Corporate marketing policy is an important topic among policymakers and is considered a tool for achieving desirable economic growth and sustainable development. Accordingly, the purpose of this research was to design an effective marketing policy package in free trade zones.

The present study used a meta-synthesis approach and was applied in purpose. The sample consisted of 47 articles on marketing policies, and the same number of articles were selected as the sample size. The research tool was a researcher-made questionnaire, and the Delphi method with 15 experts from academia and members of the Free Trade Zones Organization was used for data analysis.

The findings indicated that the effective marketing policy package in free trade zones consists of 4 policies and 11 main components. The primary policies are as follows: foundational policies - main actions include (institutional framework and economic management aspects), supportive policies overcoming barriers and inhibitors include (political aspects and governmental policymaking), and facilitative-supportive policies include (social and cultural aspects and the creation of strategic marketing capabilities) and facilitative-supportive policies include (creation of practical marketing capabilities, internal capabilities, external capabilities, operational capabilities, and geographical aspects).

Based on the results, it can be said that designing an effective marketing policy package in free trade zones, as it encompasses various policies and components, can assist economic system planners in devising the best strategies for these markets.

An organization demands its employees to possess the maximum potential benefits and expects them to meet organizational needs. Therefore, in a new perspective, the creation of an appropriate environment for the retention and maintenance of human capital and its connection to increased organizational productivity has been introduced as an important step towards the realization and achievement of objectives, including organizational productivity. The aim of this paper is to explain the structural model of factors effective in retaining and maintaining human capital based on organizational productivity in the National Iranian Oil Company.

The research method was descriptive-survey, and the statistical population consisted of senior managers and deputies in the human resources domain from the National Iranian Oil Company in headquarters and field staff (582 individuals), of whom 235 were selected as the sample using Cochran's formula. Interviews and questionnaires were used as data collection tools, validated through content and construct validity, and reliability was established using Cronbach's alpha coefficient. For data analysis, statistical methods and tests such as Pearson correlation coefficient, single variable t-test, Kolmogorov-Smirnov test, exploratory and confirmatory factor analysis were used, employing SPSS and LISREL software.

The results indicate that the investigation into creating an appropriate environment for retaining and maintaining human capital and increasing organizational productivity involves individual factors, organizational factors, and group factors, each including components that significantly impact the productivity of the organization at the National Iranian Oil Company. The research also showed that retaining and maintaining human capital is key to improving and increasing organizational productivity, with the most influential components on productivity in the National Iranian Oil Company being organizational factors—performance management (efficiency and effectiveness) with an impact of 0.85, merit selection with an impact of 0.83, intellectual capital smartization with an impact of 0.80, talent management with an impact of 0.80, and individual factors—ability and knowledge with an impact of 0.79.

A comprehensive human resource retention program can play a vital role both in attracting and retaining key employees and in financial turnover and other human resource costs. These factors significantly aid organizational productivity and overall business performance. It is far more efficient to retain a competent employee than to hire, train, and guide a replacement with similar capabilities.

The development of new products is a strategic activity for many automotive companies to gain a competitive advantage. This requires the examination of variables that affect the performance of new product development. This article evaluates the impact of green supply chain management processes on new products at Saipa Automotive Company.

The research method is descriptive and survey-based. The research population includes managers from various departments at Saipa Automotive Company. Data were collected using a field method and a questionnaire with a convenience sampling technique. For data analysis, the Structural Equation Modeling approach with Partial Least Squares and the PLS software were used.

Findings indicate that internal processes positively impact green practices. Furthermore, the impact of variables such as green supply chain actions, environmental characteristics, and supply chain agility on supply chain value creation was positive. Additionally, the results showed that supply chain value creation significantly impacted the development of new (green) products.

Therefore, it is recommended that automotive industry companies use customer ideas in developing green products and seek their opinions on products and their modifications to enhance supply chain value creation and product quality.

This research aimed to develop a model for the professional competencies of middle managers in education, including general managers, their deputies, heads of centers, and their deputies.

The research method was qualitative and aimed at practical application. The research population included all academic experts in educational management, general managers, their deputies at the headquarters level of education, all related studies, research, and articles, as well as relevant documents and laws. A sample of 9 managers and 7 experts, 70 articles, books, or research, and 4 relevant documents and laws were selected through purposive sampling. Data were collected using a document review form for studies, research, articles, and regulations, as well as a semi-structured interview form. Data analysis was performed using thematic analysis and MAXQDA software.

According to the findings of this research, the most important components of professional competence for middle managers in education include 10 main categories derived from 62 subcategories: Personal Skills, Interpersonal Skills, Work Competencies, Global Mindset, Aspiration for Excellence, General Managerial Ability, Professional/Advanced Management Skills, Resource Management, Specialized Knowledge, and Success Enabling. These categories were ultimately presented in the form of a model.

It can be concluded that the model of professional competence for middle managers in the headquarters area of education is capable of examination and can be used by educational system planners.

The primary objective of this research was to present a futurology model for sustainable environmental reporting, considering innovation indicators.

The present study was applied and mixed-method (qualitative-quantitative) in terms of purpose. The population included experts (accountants, auditors, and university professors), selected through purposive sampling; 11 individuals were chosen for the qualitative sample. The quantitative population included all accountants and auditors active in the country's official accountants association, from which 384 individuals were randomly selected using Cochran's formula. The qualitative tool was semi-structured interviews, and the quantitative tool was a researcher-made questionnaire based on the indicators identified in the qualitative section. The validity of the research instruments was confirmed through content validity, and the reliability was established using Cronbach's alpha. Data were analyzed using structural equation modeling in SPSS and AMOS software.

The results indicated that environmental standards, with a coefficient of .908, had the highest correlation with sustainable environmental reporting, whereas green culture, with a coefficient of .192, had the lowest correlation. Additionally, the results of the second-order measurement model showed that intervening conditions, with a coefficient of .916, and causal conditions, with a coefficient of .529, had the highest correlation with the innovation-based model of sustainable environmental reporting.

The futurology model of sustainable environmental reporting, considering innovation indicators, demonstrated a good fit; therefore, planners can contribute to the development of organizational goals towards environmental sustainability.

The present study aims to present a model for the education of the unlimited generation in the realm of 2050.

This research is applied in nature and is conducted using an exploratory method. Data collection is performed using a mixed method (quantitative and qualitative). Data collection tools include interviews with experts through specialized Delphi method interviews and questionnaires. Following the questionnaire execution, data analysis in the qualitative section is conducted using coding methods (open, axial, and selective). In inferential analysis, data is analyzed using factor analysis.

The results indicated that the components: factors affecting the acquisition of professional competencies; professional planning; professional competencies; economic factors; actions of managers, policymakers, and educational planners; individual factors; groundwork and willingness to create change; social factors; physical factors; and finally, technological and virtual (technological) factors; were not excluded from the factor analysis process as none had a factor load less than 0.3.

Ultimately, all 10 components, along with their indicators, were accepted as the dimensions and components of the education model for the unlimited generation in the realm of 2050. The model fit indices in the factor analysis confirm the model's fit.

The present research aims to identify the components, factors, and influential approaches on the professional development of teachers and to design an appropriate model for elementary schools.

The study was conducted qualitatively using thematic analysis. The research population consisted of academic experts and education specialists, who were selected through purposive sampling. The number of participants in the study was determined based on the logic of sampling in qualitative research and the principle of theoretical saturation, including 12 experts and specialists in education. Semi-structured in-depth interviews were used to collect the required information in the qualitative section. For data analysis, open, axial, and selective coding systems were used.

Results indicated 108 initial codes, 22 sub-categories, and 12 main categories. The validity of the research was examined, and reliability was determined using test-retest reliability (87%) and inter-coder reliability (82%). The analysis revealed that 12 factors influence the professional development of teachers. These factors include psychological, organizational, teacher empowerment, cultural, managerial, educational, motivational, economic, evaluative, instructional design, and challenge-related components.

Presenting a model for the professional development of teachers is one of the most important issues in the educational system. Therefore, by strategic planning, educational needs assessment, and considering modern approaches, the groundwork for improving the current conditions of professional development for teachers in education can be established.

The purpose of this study was to examine the impact of auditors' narcissism and overconfidence on audit quality through the leadership ability of auditors.

This research is applied in terms of its purpose and employs a survey methodology with structural equation modeling for data collection. The population of this study comprises all partners and managers who are members of the Institute of Certified Accountants of Iran and were employed in auditing organizations or private firms during the year 2022. A sample of 326 individuals was randomly selected based on Cochran's formula. Data were collected using standard questionnaires containing 84 Likert-scale questions. Descriptive and inferential analysis of the collected data and hypothesis testing were conducted using structural equation modeling (SEM) with partial least squares (PLS) approach using SPSS and PLS software.

The findings indicate that the leadership ability of audit teams, led by partners and managers, has a positive and significant impact on audit quality. Furthermore, the narcissism of auditors positively and significantly affects audit quality through their leadership ability, while, according to the theory of leadership personality traits, overconfidence negatively and significantly affects audit quality through the leadership ability of auditors.

Therefore, attention to leadership in audit teams and a moderate level of narcissism and confidence are necessary and essential for auditors in leadership positions.

The purpose of this research was to present a model of managers' behavior in the digital age using a structural equation modeling approach in petrochemical companies. It was a behavioral model for managers in the digital age utilizing structural equation modeling. The research methodology was applied in purpose and exploratory in nature.

The research method was quantitative-descriptive and applied in objective. The study population consisted of managers of petrochemical companies affiliated with the National Petrochemical Company of Iran, where 105 managers were selected as the research sample. The dimensions of the model were examined and analyzed using the interpretive structural equation method with Smart PLS software.

The results demonstrated that in the paradigmatic model, the causal conditions of the studied phenomenon included human, environmental, and organizational factors; digital understanding and education; digital culture; management of talent experience and digital skills; future-oriented and strategic digital thinking; change management; and leadership capabilities. Contextual conditions included digital attitudes and mindsets, managerial intelligence, managerial values, innovation, and the nature of business and industry. Intervening conditions comprised communications and interactions, trust-building, decision-making under uncertainty, and digital personality and demeanor. The main phenomenon presented was innovation and learning, digital preservation, integration and focus, digital collaboration, and digital leadership and governance as the main strategies and individual and organizational dimensions of outcomes. The findings also showed significant relationships between causal conditions and the main phenomenon; the main phenomenon and strategies; contextual and intervening conditions with strategies; and strategies with outcomes.

Managers' behavior in the digital age involves various conditions that companies must enhance in managers' behavior to increase efficiency and achieve their goals.

The aim of this research was to formulate a model for the development of organizational citizenship behavior (OCB), its appropriate managerial solutions, and its validation.

This study is fundamental-applied in terms of its objective and qualitative in nature, employing synthesis research and grounded theory. The research population comprised all studies related to the topic, as well as academic and organizational experts. The sample size in the qualitative section included 19 interviewees selected through purposive sampling and based on the principle of saturation. Data collection tools included a synthesis research checklist and semi-structured interviews. To calculate validity, expert opinions were used, and for reliability, the retest method and intra-rater agreement were employed. The data analysis method involved theoretical coding (open, axial, and selective).

The research results indicated that the dimensions of OCB identified in Islamic Azad Universities of Fars Province included objective (citizenship knowledge, citizenship attitude, and citizenship skill) and behavior (individual behavior, social behavior, and organizational behavior). Additionally, influencing factors included individual factors (individual characteristics and individual training), organizational factors (job satisfaction, organizational culture, and job engagement), and educational factors (educational infrastructure, educational quality, and staff as learners). Furthermore, managerial solutions were identified based on dimensions of command (effective leadership, development of participatory culture, coaching) and human resource management (feedback and encouragement management, promotion management considering OCB, violation management, and effective communication management).

Ultimately, based on identified indicators and components, the conceptual model of the research was presented. This model, derived from the qualitative sections (synthesis research and expert interviews), demonstrated a good fit.

The objective of this study is to identify and present a self-discrepancy model based on individual differences and to analyze its impact on the behavior of luxury goods consumers in Qazvin, Iran.

This study employed a mixed-methods approach, comprising both qualitative and quantitative research. Initially, a comprehensive literature review was conducted to define key variables and their interrelationships. This was followed by in-depth interviews with experts in consumer behavior and psychology to refine the conceptual model and develop the research questionnaire. The quantitative phase involved surveying luxury goods consumers in Qazvin using the developed questionnaire. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SMART-PLS 3 software to test the proposed hypotheses.

The findings indicate that self-discrepancy significantly influences luxury consumption behaviors, with consumers using luxury goods to bridge the gap between their actual and ideal selves. Individual differences such as personality traits, demographic factors, and cultural background were found to significantly impact luxury consumption. Digital media and influencers were identified as crucial factors shaping consumer attitudes and purchase intentions. Additionally, religiosity and cultural norms were found to either constrain or motivate luxury consumption. Socio-economic factors like income and education levels were also significant determinants, with higher income and education correlating with increased luxury consumption.

The study highlights the complex interplay between self-discrepancy, individual differences, and socio-cultural factors in driving luxury consumption behaviors. It provides a comprehensive model that integrates these elements, offering valuable insights for luxury brand marketers to develop targeted and effective strategies. The findings suggest that marketers should emphasize the social and self-enhancement benefits of luxury goods, leverage digital media and influencers, and tailor their messages to resonate with local cultural values and norms. Future research should expand the scope to include more diverse samples and explore specific luxury categories in greater detail.

The purpose of this research is to examine and explain the model of a superior organizational climate for the promotion of knowledge in the Islamic Azad Universities of Mazandaran Province.

This research is applied in terms of its objective and descriptive-survey in terms of data collection method. Data were collected using a standard researcher-made questionnaire. The statistical population comprises 1,537 faculty members from various departments of Islamic Azad Universities in Mazandaran Province. The sampling method is cluster random sampling. Initially, the entire Mazandaran Province was divided into three clusters: eastern, central, and western. From each cluster, three counties were selected, making a total of nine counties chosen as the statistical sample. Subsequently, 308 faculty members from these counties were considered. Data analysis was conducted using structural equation modeling with Smart PLS4 software.

The results indicate that all indicators and factors influencing the superior organizational climate for the promotion of knowledge in Islamic Azad Universities have a factor loading greater than 0.4, thus confirming the indicators and influential factors. Furthermore, the model of factors influencing the superior organizational climate for the promotion of knowledge in Islamic Azad Universities was depicted. The impact of causal factors on the superior organizational climate within the university, and contextual and environmental factors on strategies were found to be significant. Additionally, strategies had a positive and significant impact on outcomes and results.

The factors of the model of a superior organizational climate in universities aimed at promoting knowledge can be generally recommended as a practical and comprehensive package for all university managers and executive bodies.

 The purpose of this research is to apply the meta-synthesis technique to identify optimization components of FinTech based on artificial intelligence (AI) indicators in the financial market. AI offers the financial industry a unique opportunity to reduce costs, improve customer experience, and increase operational efficiency, among other benefits. Financial companies can provide excellent financial services to their clients. Various features of AI are used by different FinTech companies worldwide to make operations safer and more efficient.

 The researcher employed a systematic review and meta-synthesis approach to analyze the results and findings of previous researchers. By following the seven-step method of Sandelowski and Barroso, the researcher identified influential factors. Out of 198 articles, 35 were selected based on the CASP method. The validity of the analysis was confirmed using Holsti’s coefficient, Scott’s Pi coefficient, Cohen's kappa index, and Krippendorff's alpha. For reliability measurement and quality control, the transcription method was used, which was found to have an excellent agreement level for the identified indicators. The results from the data analysis, conducted using MAXQDA software, led to the identification of 21 initial codes in four categories.

 Based on the meta-synthesis method, 21 codes were identified in four categories. The validity and reliability of the research findings were confirmed. The identified categories include machine learning algorithms, text analysis and information extraction, portfolio optimization, and recommender systems. In FinTech optimization, one of the fundamental components is machine learning algorithms.

 The use of artificial neural networks for predicting market prices, detecting price patterns, and structuring an optimal investment portfolio has significantly improved the performance of capital management systems. Additionally, genetic and evolutionary algorithms have been effective in optimizing parameters and structures of financial models, aiding in achieving optimal investment solutions. However, it is essential to recognize that while AI indicators can enhance financial system performance, one must also be aware of the associated limitations and risks. These include issues such as model complexity, sensitivity to input data, and risks related to machine decision-making.

The main objective of this study was to present a multilevel model of organizational capacities affecting the brand positioning of food companies using a mixed approach.

The present research is applied in terms of objective and mixed in terms of methodology. The statistical population of this study includes senior managers and marketing and sales managers active in the food industry. The sampling in this study was conducted theoretically. The sample size for the data was collected based on interviews with 13 managers from various levels (middle and senior) of well-known and active companies in the food industry. For data analysis, MAXQDA -Excel software was used. Additionally, a structural-interpretive approach was employed.

The results of open coding of qualitative data collected through interviews indicated that the initial codes were categorized into 16 main categories, including perceived quality, perceived value, brand satisfaction, company public relations, market research and market creation, production capability, company networking, organizational learning, innovation, employee commitment, the ability to interact intelligently with customers, the intellectual and strategic thinking of senior managers, the ability to convey goals to company employees, management commitment to enhancing employee capabilities, knowledge integration, organizational activities, and management consultability.

It can be concluded that the multilevel model of organizational capacities affecting the brand positioning of food companies has several levels of priority, allowing policymakers to focus on the more important levels.