مجله مطالعات مدیریت ورزشی
پیاپی 83 (فروردین و اردیبهشت 1403)

The purpose of present study was to study of Service quality in Tehran sport clubs based on SERVQUAL model. Statistical population of the research was all Tehran sport clubs clientele (about 100000 persons). On the basis of Morgan table, 400 persons were random-cluster selected. In order to achieving the required data, researcher made questionnaire was used that its validity was confirmed by the 15 experts and its reliability was studied in a preliminary study with 30 subjects and was confirmed by Cronbach’s Alpha of 0.92. In order to achieving to the research purposes, the descriptive and inferential statistics methods such as Kolmogorov-Smirnov, one sample T-test, Friedman test, Man-whitney U test, Wilcoxon test, and binominal test were used. The results taken from this research show that there is a significant difference between Expectations and perceptions. Priority of the perceptions was as follows: Politeness and trust (MR =3/22, 2χ=39/56,P<0.05). Also Priority of the Expectations was as follows: capability of confidence (MR =3/24, 2χ=41/401,P<0.05). Regarding results of the research, sport clubs managers must increase your Service quality based on clientele's attitude and try on its.

The present study was conducted with the aim of providing a communication model of factors affecting the development of money-making geography in Iranian basketball. The method of the present study was mixed (qualitative-quantitative). The statistical population of the study included the elites in the field of research. For this purpose, 13 people were identified as the research sample according to the purposeful sampling method. The research collection tools included a researcher-made questionnaire and a semi-structured interview. The validity of the questionnaire was examined according to the experts. Also, the reliability of this questionnaire was evaluated using Cronbach's alpha calculation method (α = 0.84). In the quantitative analysis of the research, Dematel method was used. The results showed that 6 general factors including knowledge, legal, technical, human, political and promotional factors were identified as effective factors on the development of money-making geography in Iranian basketball. According to the results, it was found that knowledge factors (network effect = 1.802), technical factors (network effect = 0.459) and human factors (network effect = 0.172) were identified as causal factors. Therefore, paying attention to knowledge, technical and human factors while forming other factors causes the geography of money making in Iranian basketball to develop.

the present study was conducted with the aim of identifying threatening factors for team identity of the football fans. The method of the present research is qualitative in the form of content analysis and the statistical population of the present study were the fans of Esteghlal football team who followed the Instagram page of this team. The sampling method was purposeful and in-depth interviews were conducted with 28 samples up to theoretical saturation. Coding technique and NVivo software were used to analyze the data. The results of the research indicate that the factors and conditions threatening the team identity of Esteghlal team fans in two main themes are organizational factors with 7 sub-theme; Inefficient changes, poor performance in the transfer market, weak management in relation to the technical staff, weak meritocracy in club management, weak management in economic activities, poor athletic performance of the team and unsuitable sponsor) and human factors with 5 sub-theme; The unprofessional behavior of the players, the unprofessional behavior of the technical staff and disregard for the position of the fans, poor communication and interaction of the management and the unprofessional behavior of the veterans) are categorized. The results of this research have provided important applications in both theoretical and practical parts. In the same manner, it is the first study on the threat of the team identity of fans and has helped to bridge part of the huge gap in this field in domestic and foreign research.

This research is applied from the perspective of purpose and descriptive-survey research from the perspective of data collection method. The statistical population included customers of sports complexes in Tehran. The samples were determined based on Cochran's formula of 384 people using cluster random sampling method. For data collection, the Internet Advertising Assessment Questionnaire, Chang and Wang (2019), respectively. Chang and Wang Electronic Word of Mouth Advertising Questionnaire (2019). Questionnaire of disapproval of the expectation of the judge and colleagues (2017). Behavioral Tendency Questionnaire from Hyun, Kim and Lee Questionnaire (2011). used. SPSS and Smart pls software were used to analyze the data. Based on the results of electronic advertising and word of mouth, it has an effect on the behavioral tendencies of customers (0.712) and (203), respectively, which is significant according to the rate of T (9.550) and (2.483). And disapproval of expectation as a mediator affects the relationship between electronic advertising and behavioral tendencies of customers, so disapproval of expectation as a mediator affects the relationship between word of mouth and customer behavioral tendencies. Therefore, with the increase of advertising, customers' behavioral inclinations will also increase and the tendency to prefer and use products and services will also increase. Therefore, it is suggested that in presenting advertisements, points such as increasing the quality of services at the time of submitting the request and need, awarding prizes, facilities and price discounts, and using new and non-repetitive techniques to advertise services should be considered.

The purpose of this research is to provide strategies to connect sports science faculties with science and technology incubators and parks and its consequences. The research method was qualitative and data collection was performed by interviewing and reviewing the literature. The research sample was determined theoretically and after conducting 14 interviews, the communication strategies between the faculties of sports sciences with incubators and science and technology parks were identified. According to the results, the 205 open codes obtained in this research were divided into two parts: strategies and consequences. The strategies included 5 main categories and 15 sub-categories. 5 main categories of strategies including; Specialization, supporting sports ideas, creating and strengthening the spirit of entrepreneurship, innovation and ideation, promoting interaction between the faculty, incubator centers and the community and creating an entrepreneurial cafe in the faculty. The results included 4 main categories and 9 subcategories. The main categories of outcomes include; Creation and development of sports job opportunities, having the support of incubator centers and science and technology parks, secure income generation, improving the quality of life in the society. Therefore, it can be suggested in order to establish a relationship between the Faculties of Sports Sciences and these centers, it is necessary to teach innovation, support ideas and create a creative atmosphere in the faculties. It can also turn the needs of sports and the community into ideas as new projects and motivating students.

Active aging is an effective way to improve the quality of life and well-being of the older adult. In line with the needs of today's society in Iran, the purpose of this study is to analyze and understanding the neighborhood environment from the perspective of the older adult and also to explain the status of physical activity of the older adult in the neighborhood in Tehran. The present study is a qualitative and interpretive study that uses the strategy of phenomenological research to explain and interpret the essence of the older adult experience of physical activity at the neighborhood level and deep knowledge of this phenomenon. The population in this study is the older adult with physical activity in the neighborhood of Ekhtiarieh in Tehran. Finally, 24 people were interviewed. The obtained data were encoded and analyzed using Colaizzi method. Based on the data analysis, one main theme (Sociopetalness of active older adult in the neighborhood) and four sub-themes (active social self in the neighborhood, Playability and social participation for more physical activity in the neighborhood, more social interaction for physical activity in the neighborhood) was obtained. According to the obtained results, it can be concluded that in addition to the physical features of the neighborhood environment, the cultural and social context governing the local communities can change the behavioral relationships in favor of becoming more active.

The brain Frontal asymmetry is known as a comprehensive tool for perceiving brain interactions both cognitively and emotionally and has been proven to be correlated with emotions. For this reason, it is known as one of the most important tools in the field of marketing and advertising. This research mainly is aimed at investigating the changes of Frontal zones of brain from the observation of commercial advertising, which was performed using electro-encephalography. The research method was semi experimental and the population of this study included students of the Ferdowsi University of Mashhad. The sample of the study was randomly selected from among the community members and consisted of 30 students. In this research, the WinEEG, Neuro Guide and MATLAB software was used to convert electroencephalographic data to quantitative data and to test the hypotheses of the research, standard score, one sample t-test, independent t-test and SPSS software we used. Results indicated a significant difference in pleasure index between sport advertising and non-sport advertising and joy brought by sport ads was enjoyable for all of people. Also, results showed that in 0.05 level people who were interested in sports, there was a significant difference compared to people who were not interested. Therefore, it can be said that the utilize of sports component and factors in advertising is able to create a desirable and pleasant feeling in people towards the advertised product.

In order to minimize risk and maximize return on investment, sports organizations, especially national federations, tend to devote their resources to developing the small number of talented athletes who have the potential for high-level success. This study was conducted with the aim of designing a table tennis talent management model in Iran in 2020.The current study methodology was Exploratory mixed method. A questionnaire and interview was used to collect data. The questionnaire was analyzed through structural equations using Partial Least Squares (PLS) method. The results showed that the five factors of talent detection, talent identification, talent selection, talent development and talent retention are effective on the management of table tennis talent in Iran, which was presented in the model. In general, it can be said that Iranian talent management is a multifaceted approach. Therefore, in order to better manage the table tennis talents of the country, it is necessary for all the stakeholders mentioned in the model of their duties to perform their duties in the best possible way, so that a more bright future for table tennis in the country can be imagined.

The aim of this study was to model the relationship between social networks and social marketing in the development of public sports in Iran. This research was applied in terms of purpose, In terms of collecting information was descriptive-survey and correlation type and specifically the structural equation modeling method was used.This research was conducted in terms of applied purpose, in terms of data collection as a descriptive-survey research and correlation type and specifically structural equation modeling. The statistical population of this study was the customers of sports clubs affiliated to the Sports and Youth Department of Tehran who had at least six months of club membership and were also active in social networks. Through cluster sampling method, five regions were selected from 22 districts of Tehran. Eight clubs from each selected region and ten people from each club were randomly selected. The sample size was determined using Morgan table 384 people. In this study, three questionnaires of Weiss social networks (2017), Debsi social marketing questionnaire (2019) and public sports development questionnaire of Babaei et al. (2019) were used. The validity of the questionnaires was evaluated and confirmed by expert professors and its reliability was obtained using Cronbach's alpha test. Data analysis was performed using SPSS software version 23 and Smart PLS version 3 at the error level of 0.05. According to the research results, it was found that social networks have a positive and significant effect on the development of public sports (β = 0.471, P = 0.001).

The purpose of this research was to analyze the phenomenon of managerial succession in women's championship sports. In this research, using the combined-exploratory method, the factors of the phenomenon of managerial succession in women's championship sports were identified. And by using the purposeful sampling method and the theoretical saturation technique, key informants (includingpeople15) have been selected to identify the model framework of the phenomenon of managerial succession in women's championship sports, and interviews have been conducted with them. The tool used for The factors of managerial succession in championship sports were identified through semi-structured interviews (with focus groups) and the study of documents. To ensure the validity and reliability of the study, the assessment method of Linuklen and Goba was used. And the final model was presented with the method of structural-interpretive modeling. The model obtained in total included 16 components as the phenomenon of managerial succession in women's championship sports in the two stages of interactionism and structuralism. Therefore, in order to institutionalize succession in the management of women's sports, the interests and mindset of women towards the post managerial positions should be evaluated, the managerial activities of women in sports should be observed, people inclined to managerial positions should be identified, and finally, the performance of women in managerial positions should be investigated and reflected in order to provide positive feedback and strengthen the positive image of women's management.

The current research was done with the aim of presenting the organizational culture model of the Ministry of Sports and Youth. The research method is exploratory in terms of practical goals, and in terms of data, and in terms of nature, in the qualitative dimension, the foundation data is self-emerging, and in the quantitative dimension, it is a cross-sectional survey. The statistical population of the qualitative part includes university professors and experts in the field of human resources management, and in the quantitative part, it consists of all male and female managers of the Ministry of Sports and Youth in the number of 1076 people.The sampling method in the qualitative part was purposeful, snowball type, and 15 experts were selected, and we reached theoretical saturation. In the quantitative part, 280 were selected based on Morgan's formula for determining the size of the sample. In the current research, after the open and axial coding of the measurement tool, it was sent in the form of a set form and sent to the experts for selective coding and validated, and based on this, a researcher-made questionnaire was designed and distributed among the randomly selected statistical sample. . Then, the collected data was analyzed using descriptive and inferential statistics, and in the end, 5 dimensions, 22 components and 142 indicators were calculated for this model.The dimensions identified in a homogeneous structure support the model structures of a concept under the title of organizational culture model of the Ministry of Sports and Youth.