فصلنامه رشد فناوری
پیاپی 80 (پاییز 1403)

This study aimed to identify and evaluate the factors influencing leadership self-development among managers of knowledge-based companies in Tehran. The research is applied in nature and employs a mixed sequential exploratory design for data collection. In the qualitative phase, participants consisted of experts, professionals, and specialists in the field, selected through purposive sampling, with a total of 15 individuals. The statistical population for the quantitative phase included managers from knowledge-based companies in Tehran, totaling 1,716 in 2022. A sample of 314 managers was selected using random sampling and Cochran’s formula, with 216 valid questionnaires collected. Qualitative data were gathered through semi-structured interviews, while quantitative data were collected using a researcher-developed questionnaire. To ensure the validity and reliability of the qualitative data, the criteria outlined by Guba and Lincoln were applied. For the quantitative part, face validity and Cronbach's alpha coefficient were used to assess validity and reliability, yielding a Cronbach's alpha of 0.78 for the research instrument. The qualitative data were analyzed using the three-step coding method of Strauss and Corbin, while descriptive statistics (mean, standard deviation, median, minimum, and maximum) and inferential statistics (confirmatory factor analysis) were applied to the quantitative data using SPSS-23 and Amos 24.0 software. The qualitative findings revealed that the factors influencing leadership self-development encompass individual, organizational, and environmental factors, each with several sub-components. The quantitative findings confirmed all the identified factors.

The purpose of this research was to identify and rank the dimensions of entrepreneurial networking of women entrepreneurs' businesses. This research was applied in terms of objective and qualitative in terms of data collection method, and the research data was collected through library studies as well as field method, i.e. through interviews with university experts in the fields of management and entrepreneurship. The interviewees were selected by purposeful sampling and snowball method. The criterion for determining the number of experts was to reach a theoretical consensus, based on which 20 experts were selected. In the research process, theoretical bases, backgrounds, models and various researches in the field of entrepreneurial networking were investigated and the effective components on entrepreneurial networking were identified and then they were screened by the fuzzy Delphi method. The results showed 7 dimensions and 83 components among which network maintaining ranked first with a weight of 0.244, network structure with a weight of 0.208 and network communication capability with a weight of 0.152 were in second and third places. Network training with a weight of 0.135, network resources with a weight of 0.121 and network type with a weight of 0.085 ranked fourth, fifth and sixth. Network learning stood in the seventh rank of importance with a weight 0.056. Therefore, it is suggested that entrepreneur women improve business networks in order to enter the network, which is considered a much faster way to grow the entrepreneurial network for business.

The inclusive growth of information and communication technology has had a significant impact on the banking industry. Providing banking services to customers through mobile phones is one of the latest technologies. Evidence suggests that using mobile-bank among the customers of banks is expanding. The aim of this study was to evaluate the factors affecting the acceptance of Sepah Bank with the technology acceptance model 3 and the structural equation approach. The basis of the descriptive research method was correlation test, in which the statistical population of Sepah Bank customers was determined. Also, a researcher-made questionnaire with a reliability of 0.89 according to Cronbach's alpha was used to collect data. Based on the research findings, it was observed that mental norm has an effect on perceived utility. Effectiveness has an effect on perceived utility. Perceived pleasure affects perceived ease of use. Mental normality with the role of voluntary mediator affects the intention of behavior Perceived pleasure with the role of mediator Perceived ease of use affects perceived usefulness. Perceived ease and perceived usefulness affect behavioral intent. Ultimately, behavioral intent influences usage behavior Therefore, the factors affecting the acceptance of Sepah Bank with the technology acceptance model 3 require research because the examination of these factors will help bank managers to respond to the needs of customers by improving the provision of banking services and move towards acquiring more resources by reducing costs. Use your marketing strategies to improve the quality of mobile banking.

The sustainability of a firm's performance is very essential for its long-term success. Technological advances in the last few decades have changed the performance of most organizations. Meanwhile, Industry 4.0 technologies have created opportunities and challenges for firm sustainability, including small and medium-sized ones. The dynamic and competitive environment of today's industries has caused small and medium-sized firms to think beyond their resources and to take advantage of the opportunities of new technologies, do their best to improve their capabilities and performance. The current research was conducted with the aim of investigating the impact of big data on sustainability firm performance with the mediation of new product development capability and remanufacturing capability. The statistical population of the study is small and medium-sized firms active in Sepidrood industrial Town. Data were collected from 48 firms through a questionnaire and hypotheses were analyzed using Partial least squares regression, equation modeling method (SEM). The statistical results of the research showed that big data has a direct effect on the new product development capability and remanufacturing capability and it has the greatest impact on remanufacturing. The new product development capability does not directly affect the sustainability firm performance unlike remanufacturing capability. Also, the direct effect of big data on the sustainability firm performance was not confirmed. But the mediating role of remanufacturing capability in connection with big data and sustainability firm performance was confirmed.

Today, all organizations are somehow exposed to information technology developments, and the effects of information and communication technology application are obvious in all areas of the supply chain. This research examines the effect of cooperation willingness and technology infrastructure of supply chain partners on information sharing with a case study of dairy factories and using fuzzy inference system. The current quantitative and survey research has been carried out with an applied purpose, and based on the conceptual model considered with qualitative and vague indicators, it has been quantified using fuzzy membership functions, and after applying fuzzy inference, the resulting fuzzy result has been quantitatively de-phased. In the fuzzy analysis of this research, MATLAB software was used, and its inference rules were determined with 28 rules obtained from the opinion of experts. The method of valuing the indicators of each qualitative variable in this research is obtained by using questionnaires approved in reliable researches, based on Cochran's formula, 100 questionnaires were distributed in the manufacturing companies of Shahrekord Industrial Town.

The present research uses the research method of design science with the aim of designing a digital entrepreneurship framework in Iran's road freight transportation industry. This research is fundamental-applied in terms of data type, mixed (qualitative-quantitative) in exploratory type; according to the time of data collection, it was cross-sectional and according to the method of data collection or the nature and method of the research, it was a survey. The statistical society of the qualitative part of the research included 20 experts and specialists in the field of digital entrepreneurship and related industry, who were selected using theoretical saturation. In the quantitative part, using Cochran's formula and cluster sampling method, 170 employees of relevant industry were selected as samples. Semi-structured interview and researcher-made questionnaire were used to collect data, and its validity and reliability were checked and confirmed. Coding and systematic review of literature and Maxqda software were used to analyze the data in the qualitative part. In the quantitative part, one-sample t-test and structural equation modeling and SPSS and Lisrel software were used. In order to evaluate and test, the designed framework was studied in a company in related industry. results showed that the components of digital entrepreneurship in Iran's road freight transportation industry include structural, technical and developmental components Also, the affecting factors, consequences, platforms, facilitators, obstacles and strategies were presented in this framework. Also, the results showed that the research model has a good fit and all the identified factors are in a higher than average condition.

Information technology is rapidly changing various fields of marketing. Due to the opportunities that new digital technologies provide to companies and users, there is a significant trend to transfer advertising campaigns from traditional media to digital and social media networks. The aim of the current research is to bibliometric analyze and illustrate global studies in the field of advertising campaigns in order to identify the evolution of the use of media in advertising campaigns designing from traditional to digital based on marketing generations. This research was done using VOSviewer software and performance analysis techniques, scientific mapping and network analysis. According to the obtained results, during different years, the trend of publishing articles in the field of advertising campaigns, especially after the COVID-19 pandemic in 2019, has been upward. The research roadmap in this field showed that from 2010 to 2013, advertising campaigns centered on the concepts of online advertising, website, e-commerce, moving towards digital marketing or fourth generation marketing, and from 2013 to 2021 Keywords such as SEO, search engine advertising, video recording, and influencer indicate the continued use of digital technologies in the design of advertising campaigns, and on the other hand, concepts such as optimization, data mining, big data, and machine learning indicate the importance of using artificial intelligence in the design of campaigns. From 2021 onwards, concepts such as social media advertising, social network, trust, experiential marketing indicate the beginning of the design of advertising campaigns based on fifth generation marketing or human-to-human marketing.

The increasing growth of digital technologies and electronic services has played an essential role in improving the lifestyle of people in different societies. In this regard, the banking industry has tried to achieve electronic banking services with the expansion of these technologies. Although the development of electronic services always requires spending a lot of money, sometimes the use of these services is not accepted by customers or happens with a long delay. Therefore, identifying and strengthening the factors that affect the customers' interest in electronic technologies can accelerate the promotion of the use of these services. This study aims to analyze the factors affecting customers' willingness to use electronic services The research method is a mixed-exploratory type. After reviewing the research literature, the extracted components have been customized for the electronic banking industry based on the opinions of 12 banking industry experts using the Delphi method. Then these components were evaluated using the DEMATEL approach. The results of the research show that the needs and benefits of customers are two important components in customers' willingness to use electronic banking services. Also, the factors of time risk, time-saving, and four factors of available knowledge, service announcement, sufficient knowledge, and financial risk of customers show the greatest effect on customers' favor for electronic banking services.

Today, one of the requirements and foremost policies in research organizations is preparation for commercialization of research achievements. Commercialization is a multi-dimensional activity that requires a systematic approach in which stakeholders, functions, environmental conditions and other influencing factors in the commercialization process are considered. In addition to producing, transferring and promoting knowledge, agricultural research institutes are responsible for the mission of converting and exploiting knowledge, or commercialization. According to the relatively new approach of universities and domestic research institutes to the commercialization category, in many cases there is no clear understanding of the importance and necessity of commercialization among those engaged in agricultural research, and so far the process, organizational and organizational structure, and coherent executive mechanisms in the form of a model The requirement for the commercialization of agricultural research has not been defined. Based on this, the current article identifies the indicators and requirements affecting the commercialization ecosystem of agricultural research achievements. This research has been conducted through Sandelowski and Barso's metacombination method with a systematic review of 36 articles related to the purpose of the research out of 325 primary articles. The validity of the research was confirmed according to the entry criteria of holding meetings with the members of the research team, using an expert and auditing the entire process for theoretical consensus. Reliability was also confirmed through the critical evaluation skills program. The agricultural research commercialization ecosystem can be classified into three categories (willingness and ability to commercialize, commercialization leadership, and innovation and marketing).

The purpose of this research is to estimate the challenges of digital economy development in Mazandaran province and to provide policy recommendations to the decision makers and policy makers of this region. The present research was applied in terms of purpose and descriptive and survey in terms of the method of collecting data and information. This research is a case study that was conducted in the period of March 1400 to January 1401 and in it, in addition to library studies, specialized meetings with 35 experts in this field were used in line with the purpose of the research and to identify challenges and provide policy recommendations. will pay. The identified challenges are divided into four categories: infrastructural challenges, human capital challenges, institutional challenges, and financing challenges. The findings of the research show that creating the necessary legal frameworks to fight against electronic crimes to build trust, providing examples of legal tools and facilities necessary to support and strengthen the private sector, forming a digital economy development committee centered on the governorate, spreading the correct culture of activity in the digital platform through schools , universities and public media, the development of Solution Provider companies and the creation of smart business projects in the way of strengthening the economic foundation and scientific progress are among the most important suggestions.