فصلنامه چشم انداز مدیریت بازرگانی
سال دهم شماره 4 (زمستان 1390)

The purpose of this study is to assess the effects of Resource_Based Approach on Export Performance based on focus strategy in non metal mineral industry in Iran. In this paper, available approaches in the scope of determinants of EP which are consist of contingency view, relational and resource based view are identified. In this study, we examine relationship between resources, competitive strategy (focus) and export performance. The purpose of this paper is to investigate how resources create directly and indirectly a high level of performance through focus strategy. Conceptual model in this research integrate three main components of strategic management, Such as internal environment (resources, capabilities and system), competitive strategy and performance. Out of 300 questionnaires which have been distributed 285 of them have been analysied. As a result, competitive resources have the maximum and focus strategy (63%) effect on export performance (39%).

Due to intense competition, brand value has attained remarkable attention by B2B global markets. This study investigates the effect of brand values on relationship performance between industrial buyers and suppliers. Conceptual model with dimensions of supplier competence, purchasing value, buyer satisfaction, switching cost, brand trust and loyalty, relationship quality, commitment and transaction performance were tested by structural equation modeling through LISREL and PLS softwares. Samples randomly gathered from B2B buyers of broadband products and services of Shatel company. Findings show that supplier competence directly affects purchasing value, and via purchasing value, it indirectly affects buyer satisfaction, brand trust and loyalty and transaction performance.

Small and medium enterprises due to their inherent limitations and obstacles can be produced from a high to attend are not world class. This created challenges and cause problems for the firms to participate in global competition. The purpose of this research get in the role of industrial clusters empower small and medium manufacturing enterprises [Gold making] to achieve advantage continuous fields such as quality, cost and flexibility [in producing world class] is. Cluster impacts on firms within it are two categories of structural factors [external benefits] and developmental factors, divided. structural factors; According to research results between cluster factors [structural factors and development] and production of world class relationship is positive and significant and it means that factor with increasing impact on enterprises producing clusters of gold making, access to world-class production.

Today the dominant philosophy of organizations is customer-oriented. When customers are satisfied from goods and services, become loyal to organization and this loyalty leads to organization survival. But some of customers arent satisfied from the way of presenting of goods and services and investigating of their complains. Organizations should be ready for rehabilitation and learning from their failures. Human resource learning and development strategies guarantee that organization has expert and talented work force and provide opportunities in order to increasing of knowledge and skill and competency for people. This article tries to explain the relationship between organizational learning -in individual, team, and organizational levels- and customer satisfaction. Data analyzed and gathered from 378 Mellat Bank employees and customers by standard organizational learning and customer satisfaction questionnaires. The results of this research indicate that there is a significant and positive correlation between organizational learning -in individual, team, and organizational levels- and customer satisfaction.

In new world, some part of companies’ business processes being performed via information systems; However its role and impact on strategic planning process compilation and implementation is not so clear. In conceptual model of this research, time, figure and content have been supposed as marketing information systems output, whereas goal setting, situation analysis, strategy compilation, resource allocation as elements and factors for measuring efficiency of strategic planning process. In this respect, a questionnaire prepared in order to gather and analyse the view points of managers and experts which are engaged in marketing policy making or information technology departments in banks of the country. The results showed that, output contents of marketing information systems have a significant impact on efficiency of strategic marketing planning process.

The survival of organizations and companies in today's environment of destabilized business,is dependent upon a number of important factors including deep and constant relationship with customers.CRM, constitutes an efficient tool in realization of this significant goal. However, the implementation of these projects which have a major and key role in the organization is highly risky. In order to reduce this risk, it is needed to evaluate the electronic readiness of the organization and arrange for the bases of implementation and needed infrastructures. In recent years, different models have been proposed for evaluation of e- Readiness of organizations.In present study the VERDICT model has selected and suggested as a proper choice for e-Readiness assessment to implement CRM in medicine distributor Companies and has evaluated the e-Readiness of a leading company in distribution of medicine nationwide on the basis of this model. To this end, a poll was taken through a questionnaire from the experts in this subject, weights of indices and evaluation factors. Then, the e-Readiness of the organization was specified in each of the evaluation areas via a poll taken through another questionnaire from the managers and supervisors of operational sections of the company. The results show that the information and communication technology infrastructure factor, is the most important factor in this assessment.

The purpose of current study is identifying relationship between organizational citizenship behavior, customer relationship management and organizational performance of food production and distribution firms in Kurdistan province. For access to these aim 220 costumers and 70 people from staff of 12 active firms in filed of produce and distribute of food material from Kurdistan province comps industry are selected as sample. Current study based of goals is applied study and based of gathering data is descriptive and correlation study. For gathering of data is used of questioner tool. The results of this paper is indicated that organizational citizenship behavior have not direct impact on performance of food production and distribution Firms in Kurdistan province but for complete its effect need to new marketing methodology like CRM. In the other hand organizational citizenship behavior in through of customer relationship management create connection with to customer satisfaction and productivity as two key factor of performance.