Study of managerial challenges of tourism development (empirical evidence: Mazandaran province)

Studies show that there are challenges in tourism industry of Mazandaran province. The aim of this study is identifing the major obstacles to tourism development in the province of Mazandaran. In order to achieve this objective, the assessment of variables related to the tourism industry as a conceptual model was used in this study. Accordingly, a comprehensive review of the literature related to tourism among the study population of 500 members, 250 were selected as sample then with gathering data and Required information to use instruments referred to documents, interviews and especially questionnaires, in the form of library and field research and also use the SPSSwin software to perform statistical tests relevant to measure the indicators of development of tourism in the province have been paid. Consequently, research has shown that tourism industry in Mazandaran province with respect to four indicators, has conceptual model of research, include: : Variables of coordination between organization, infrastructural facilities, marketing and culture is a challenge. Finally, results of research, discussion and comparison, proposals and also continued and pursue similar studies in the future are presented.