حمیدرضا حسینی دانا

Every year, businesses spend a lot of money on their advertising campaigns. To manage the effectiveness of an advertising campaign, the three parameters of the media mix used in the campaign, the impact of the campaign on the purchase intention and the impact of the campaign on the brand value are considered. Each of these parameters includes several metrics and indicators that recognition and ranking and awareness of their position and management can help us in obtaining better results of advertising campaigns. The current research is practical and descriptive-surveillance method was used to collect data. The research started with library studies and a questionnaire was designed and distributed with the identified criteria, and then the resulting data were analyzed with Spss and Lisrel software and using the factor analysis technique and structural equation modeling. The findings of the research put social networks at the highest and social responsibilities at the lowest rank of mixed media. The measure of brand awareness has been assigned the highest rank in brand equity and initial purchase intention has been assigned the highest priority in purchase intention, which emphasizes the emphasis on attraction and purchase.

Media managers, facing changes, need to have visions of likely future possibilities to cope reasonably with the next developments, because they can make decision preventively to avoid being surprised. Without scenarios or clear imagination of possible prospects, we cannot plan anything. This article has been written to realize demanded scenario about being seen and attracting the audience, and availability of the universal network Jaam-e-Jam. Writing scenario was done using the Shwartz GBN method and a targeted sampling method. 25 experts participated in the research, which this number was enough according to the theoretical saturation principal. The viewpoint of the experts and in-depth interview method have been used to explain these features of the universal network Jaam-e-Jam. In the field of media competition, the scenarios of this network for beds of producing and broadcasting programs are: making media intelligent, clean media, passing inactive media and red lines, nostalgic excitement, and interactive media. The findings of the research have shown six key features which the most important ones are: rapidity (releasing and distributing contents), variety (availability), equipping network with modern technologies, optimal usage of cyberspace and social media capacities on interaction with audience and feeling excitement (nostalgic feeling).

The current research has been designed with the aim of identifying the dimensions and Indexes affecting the management of public relations in the oil industry with the aim of implementing resistance economy policies so that the public relations of the Ministry of Oil can achieve a vision through the creation of a suitable and unique management model. To fulfill the mission and goals of the oil industry with its great contribution. The philosophy of this interpretive research, its approach is qualitative, and its strategy is the foundational data approach. Therefore, the first researcher, using library studies and theme analysis method and conducting interviews with 5 experts, identified the effective factors and items affecting public relations management in 6 main dimensions (managerial, structural, economic, legal, social, moral), and 108 statistical items. It is worth mentioning that the management dimension, according to the guidance professors and advisors, included two main components: 1-Competency 2-Jihadi. The competency component includes business components, managing others and managing oneself, and the Jihad component includes revolutionary, introspective, and popular indicators, and the structural component includes indicators related to the appropriate structure and strategy and the mobilization of facilities

This article was done with the aim of designing a national media policy model on the audio and video content of virtual space with an emphasis on the fifth generation internet. The current article is an applied-developmental research in terms of its purpose, and it is a survey-cross-sectional research from the point of view of the data collection method. The community of participants in the qualitative section includes managers with experience of the Supreme Council of Virtual Space and in the quantitative section it also includes media activists of the country. To analyze the expert interviews, the qualitative analysis of the theme and the data from the questionnaire were also analyzed with the partial least squares method. The results showed that the overarching themes of the model are: foundational factors, technical factors, and media-related factors. The foundational factors include managerial, legal and cultural factors; Technical factors include technology factors and fifth generation internet and finally media-related factors include: interaction with new media, national media policy, social responsibility of national media and multimedia content of virtual space. Also, the research findings showed that, based on the research model, managerial, legal, scientific and cultural factors have an impact on national media policy making. On the other hand, the 5th generation internet provides basic conditions and the social responsibility of the national media is also an intervening factor that affects the interaction with new media. Finally, by interacting with new media, it is possible to develop the multimedia content of virtual space

Considering emerging new needs and transformation in business relations, this study aims to consciously develop the theater to neighboring and co-beneficial countries using cyberspace to introduce a new market titled “Theater trade with the Commonwealth of Independent States using the capability of cyberspace”. This descriptive research has applied the strategy analysis (SWOT) and targeted sampling method with a sample size of 40 experts to examine the internal and the external environment. Also, the validation of the research tool (questionnaire) was done through Cronbach’s alpha in the software environment (SPSS) and the importance and intensity (priority) of the items were determined based on the 5-level Likert continuum and the 4-level spectrum. The findings show that the averages obtained from internal factors including the effectiveness of invention and innovation, the weakness of taking advantage of the experiences of successful marketing models, the state-owned theatres, the weakness of audience cultivation for theater and external factors including the impact of media literacy on theater, the necessity of attractive advertising designs in mobile social networks, the unfamiliarity of managers and theater groups with online and network markets are some of the challenges of interest. The results obtained from the output of the matrices based on the description and analysis of the findings also includes focusing on strengths and opportunities as a desirable strategy and reducing weaknesses and threats with the approach of developing common theater markets through cyberspace (in addition to the current methods of presenting theater).

Based on the purpose, this research is an applied-developmental research, because it seeks to find a suitable model for new intelligent communication technologies in the development of urban management. On the other hand, based on the method and time period of data collection, it is a descriptive (non-experimental) research that was conducted with a cross-sectional survey method. Also, this study is based on a qualitative approach from the perspective of the nature of the data. In the first part, based on library studies and then expert interviews, the indicators of new intelligent communication technologies in the development of urban management have been identified. After the qualitative analysis stage, questionnaires were distributed and data was collected from experts in the field of media and urban management. The statistical population in the qualitative section includes 17experts in the field of study and media activists and urban management of the country. The qualitative results of this research showed that the optimal pattern of new intelligent communication technologies includes the categories of causal conditions (digital world, virtual world technology), contextual conditions (urban management), central phenomenon (new technologies), intervening conditions ( governments and citizens), strategies and actions (smart city), consequences smart transportation and environment, smart government and economy, smart people and life, (smart city). It is worth mentioning that MAXQDA software was used in grounded theory analysis

Today, with the emergence of new media technologies and the emergence of problems caused by fake content, the media space has faced a big challenge. This article examines the methods presented by Daran with the aim of accessing patterns that can verify media content. The main question is, what solutions can be provided to verify media content? This research assumes that the verification of media content in the virtual space ensures the psychological security of the society.In this article, we have studied the issue from the perspective of media activists, communication and professors of the country's universities with a qualitative method based on in-depth interviews. The statistical population of this research includes twelve media activists and academics who have experience working or managing media. At the beginning, a list of the target group was prepared and the most experienced people were selected in the field of the research topic. After the interview, the prominent propositions were extracted and organized and analyzed in a general category, and the resulting methods were introduced in the form of four categories including governance measures, technological measures, culture building and models. Therefore, based on the obtained methods, Iranian news organizations and media audiences will be able to deal with fake content by relying on the findings of this research.

Introduction The increasing growth of the urban population and the settlement of more than half of the world’s population in cities has not only overshadowed the policies of urban development, but its consequences have played a major role in intensifying the economic, social, political, managerial, and environmental problems of societies. Is. In these cases, the necessity of using new intelligent communication technologies as an irreplaceable solution to urban problems has been noticed by managers. Technological progress and the expansion of its application in urban societies have resulted in extensive changes in the conceptual dimensions, strategic importance, and geographic concentration of urban services.    To avoid uneven and unstable urban development, it is necessary to mobilize all factors and facilities in various scientific and research fields. Today, designers, architects, and urban planning experts who are responsible for the design of urban spaces and the physical form of cities, to achieve the goals of the process of transforming the city form based on the two-spatialization of the city and the change in the structure of urban activities by creating virtual spaces are From this point of view, the two-spatialization of cities as a type of urban macro-spatial development means that the virtual city minus the real city and the real city minus the virtual city are areasis inefficient. The rapid development and progress of new technologies and their widespread use in daily life have caused information to be considered the most basic concept for shaping today’s cities. The new intelligent information and communication technology has broken the intellectual and practical boundaries in traditional societies and has provided a suitable field for the growth of thought creativity and dynamism of business. Human efforts to optimize business affairs in all jobs and current and long-term activities have become almost impossible without the use of new intelligent information technology. Passing the industrial era and entering the era of communication and information has left interesting and profound results in organizations. The nature of these changes is both physical and virtual, objective and mental, and includes all social, economic, cultural, and physical dimensions. Therefore, the main goal of city managers is to transform traditional cities into modern cities where all activities are done electronically and intelligently. In this regard, to use electronic communication tools and information technology to solve urban problems, the theory of the smart city was proposed based on the concepts of the electronic city. 
Materials and MethodsBased on the purpose, this research is an applied development research, because it seeks to identify the factors and indicators affecting the development of urban management based on modern intelligent communication technologies based on a quantitative approach. On the other hand, based on the method and time frame of data collection, it is a descriptive (non-experimental) research that was conducted with a cross-sectional survey method. Also, this study is based on a quantitative approach from the perspective of the nature of the data. In this section, based on library studies and then expert interviews, factors, and indicators affecting the development of urban management based on new intelligent communication technologies based on a quantitative approach have been identified. Then, the questionnaire was distributed and data was collected from the activists of urban management and media management. According to these materials, determining and limiting the research from the three dimensions of time, place, and topic is given priority. In the modern research method, the scope of any research is limited to three dimensions: time, place, and subject, so that there is a necessary focus on the subjects and the researcher can reach the desired answer by posing questions. According to the above, the temporal, spatial, and thematic scope of this research is: Subject area; Identifying factors and indicators affecting the development of urban management based on new intelligent communication technologies based on quantitative approach, spatial territory; urban management, and media management; and the time domain of research; The second half of 2022 and the first half of 2023. Also, in the sampling in the quantitative part, for validating and presenting the final model, the point of view of the activists in the field of urban management has been used. In this research, all personnel and senior, middle, and operational managers of Tehran municipality have been considered as the statistical population, according to the inquiry from the General Department of Human Capital of Tehran Municipality, their number is 72879 people and the sample size is 370 people according to Cochran’s formula.
FindingsConsidering the model obtained from the qualitative method, in this research, using a quantitative approach, questionnaires were distributed and data were collected from the activists in the fields of urban management and media management. The questionnaire was distributed about 12 constructs with the titles of the digital world, technology, virtual world, new technologies, governments, citizens, urban management, smart city, transportation and smart environment, smart city, government, and smart economy. , people, and smart life, and 41 questions were asked and provided to the mentioned people. Then, according to the obtained outputs, three indices of convergent validity, composite reliability, and Cronbach’s alpha were used to evaluate the validity of the external model (measurement).
ConclusionAbout the above, we can point out the significance of smart city relationships with smart transportation and environment, smart government and economy, smart people, and smart life. In the development of urban management, transportation, and the environment will be different with the use of technology. Regarding environmental empowerment, monitoring, and partnerships, a suitable platform can be provided to attract the participation of non-governmental organizations and local community-oriented centers, and about smart transportation systems, such as smart parking, and toll payment It is used electronically, which helps to reduce traffic and environmental pollution. It is also possible to reduce traffic and save time by using intelligent systems such as red light control, registration of violations, specifying the limits of the traffic plan, and intelligent routing software. Among other smart transportation approaches, we can mention the carpooling platform (synergy) to reduce fuel consumption and car side costs. There is no reason that due to new smart technologies, there is no need to be physically present to do many citizens’ affairs. Providing public and social services electronically and offline not only improves citizens’ access to services but also provides the possibility of using services regardless of any place. Among these cases, we can mention electronic banking (paying bills, etc.) which, in addition to saving citizens’ time, also reduces the paper-based process. Among other approaches to new technologies, we can mention the creation of new businesses, the self-employment ability of citizens, and the creation of science and technology parks. In the new global economy, startups are considered key players in economic development. The success of countries in the future will depend on the extent and manner of their growth and influence in their scientific, research, and strategic products. Countries with continuous progress in science, technology, and culture have been able to continuously improve the level of standards, to the extent that in the national and transnational arenas, they have brought the vast world markets under their control and their new knowledge and technologies.

Since the national media in the Islamic Republic represents and propagates the ideology of sovereignty at home and abroad, policymaking is very important in this organization. This article was carried out with the aim of designing a policy model for audio and video content of the national media with an emphasis on the fifth generation internet. In terms of the purpose, this article is an applied-developmental research, and from the point of view of the data collection method, it is a survey-cross-sectional research. The community of participants in the qualitative section includes managers with experience of the Supreme Council of Cyberspace and the quantitative section includes media activists of the country. Interviews and questionnaires were used to collect data. The categories of the research model were identified by the grounded theory method and the final model was validated by the partial least squares method. Qualitative data analysis was done with Maxqda software and quantitative part was done with Smart PLS. Finally, through axial coding, 53 subcategories were obtained, which in 9 main categories include managerial factors, legal factors, technological factors, cultural factors, interaction with new media, national media policy, fifth generation internet, media social responsibility. National and audio and video content of virtual space were categorized. The results showed that according to the research paradigm, managerial, legal, scientific and cultural factors have an impact on national media policy making. On the other hand, the 5th generation internet provides background conditions and the social responsibility of the national media is also an intervening factor. Finally, with the strategies of interaction with new media, it is possible to develop the audio and video content of virtual space.

To measure the effectiveness of an advertising campaign, three parameters of mixed media used in the campaign, the impact of the campaign on the purchase intention of customers and the impact of the campaign on the special value of the brand are considered. Each of these parameters includes several metrics, and ranking and knowing the position of each of these metrics can help us manage advertising campaigns better.

The purpose of the research is applied, and in terms of data collection, it is descriptive-survey. For the descriptive part, the method of library study and review of sources and scientific articles was used, and for the survey part, a questionnaire was designed and distributed to a selected sample of the researched community. The research started by conducting library studies and based on the identified components and measures, a questionnaire with 37 questions based on the Likert scale was compiled and randomly distributed among 384 customers of Saman Bank. The data extracted from the questionnaires were analyzed with Spss and Lisrel software and using the factor analysis technique and structural equation modeling.

The findings of the research show that social networks have the highest rank and social responsibilities have the lowest rank among the desired media of Saman Bank customers.

The results of the research show that customers' purchase intention and special brand value are two important and effective parameters in the selection and classification process of media in advertising campaigns.

Introduction :

 The information revolution has significantly altered the nature of power by enhancing the capacity of soft power and reshaping the very foundations of power structures. In the past, leaders and politicians were the primary figures to determine national interests in each nation, but in the digital age, the Internet and social networks have functioned to eliminate the mediatorship, leading to the highlighted role of the individual, the emergence of public opinions, and distribution of power from the government to people and other key actors. Today, power derived from public opinions is considered by political actors as a potent instrument for accomplishing political objectives.Iran’s Twenty-Year Vision Document, looking ahead to 2025, outlines a comprehensive objective of the Islamic Republic of Iran as to attain a preeminent economic and technological position in the region while preserving its Islamic and revolutionary identity, being a source of inspiration in the Islamic world, and engaging in a constructive interaction in international relations. To secure the top economic position in the region and an influential position in the international arena, it is imperative to leverage the capabilities of the country’s diplomatic apparatus. Diplomacy serves as the executive arm of foreign policy within the framework of a country’s foreign policy doctrine. To thrive in the evolving global landscape requires possessing modern tools since the shifting global landscape demands novel tools and approaches. In today’s world, powerful governments employ soft power instruments to influence and sway societies.Diplomacy stands as one of the most critical tools for advancing a country’s national power and achieving its objectives. Leading governments have embraced digital diplomacy as a means to bolster their national brand and effectively manage their public image, thus reaching vast audiences. In the contemporary age of communication, a formidable presence on the global stage necessitates the strategic implementation of digital diplomacy, positioning it at the forefront ofa country’s public diplomacy initiatives. In this respect, the present research aimed to recognize the role of digital diplomacy as a pivotalpower-building instrument, and to incorporate it into Iran’s strategic planning.This research intended to offer a full-brown description of digital diplomacy by delving into the power-building factors of modern media. The objective was to formulate effective strategies that enhance the digital diplomacy initiatives of the Islamic Republic of Iran, thereby strengthening Iran’s influential presence in global politics and increasing Iran’s soft power as an important dimension of power. The research tried to address the pivotal question concerning the role modern media can assume within a country’s diplomatic apparatus. This would involve understanding how media can contribute to advancing national interests and bolstering a country’s influence and authority in the international arena. This research also sought to propose key indicators and strategies for advancing Iran’s digital diplomacy initiatives.

Literature Review:

Numerous case studies and comparative analyses have explored digital diplomacy, underscoring the significant impact of social media in international diplomacy. However, despite the close interconnection of technology, diplomacy, and soft power, there is a lack of research that systematically situates these three domains within a theoretical framework and examines international relations theories by considering the role of modern media on the power-building capacity of diplomacy.In the article titled “Shaping Public Diplomacy through Social Media Networks in the 21st Century,” Costa (2017) posits that the Internet and information and communication technology have significantly influenced the definition and performance of public diplomacy. In “Foreign Policy in an Era of Digital Diplomacy,”Adesina (2017) draws the conclusion that digital diplomacy and internet-based activities play a vital role in effectively communicating a government’s foreign policy stances to both domestic and international audiences.  In the article titled “Twitplomacy: Social Media as a New Platform for Development of Public Diplomacy,” Su (2015) argues that the impact of Internet users on the diplomatic agenda can complement political concepts. Considering the role of social media in the public diplomacy of the Islamic Republic of Iran, Ameli (2017) asserts that emerging social media technologies will play a central role in diplomacy by influencing social space.Ganjidoust (2008) focuses on the profound impact of information and communication technology in the field of diplomacy. The author contends that diplomacy has experienced greater influence from technological advancements compared to other domains, primarily because of its heavy reliance on the fundamental components of information and communication. According to Ganjidoust, the developments of the information age have brought about significant transformations in both the form and substance of diplomacy.

The Delphi technique was employed for identifying indicators, while the Dimetal technique was utilized for modeling. The study used Partial Least Squares technique to test the exploratory model and analyze the reciprocal influence between variables.

The findings revealed that modern media plays a pivotal role as a complete mediator in the transfer of power to diplomacy. Through online communication, new media platforms foster interaction and networking among users. They employ activism, imagery, and psychological operations to craft their desired narrative, thus reinforce user engagement and convergence through orienting and streamlining, Ultimately, by fostering a sense of belonging, they establish identity and create opportunities within the system of diplomacy.To succeed in public diplomacy, particularly in the realm of digital diplomacy, requires a comprehensive strategy encompassing strategic goals, strategic priorities, and executive guidelines to attain the strategic goals. Concerning the Islamic Republic of Iran, the strategic goals are as follows: Making a powerful image of Iran, national branding of Iranian–Islamic identity, informing people about the policies, beliefs, and values of Iranians, and introducing opportunities and strengths. The strategic priorities of the digital diplomacy of the Islamic Republic of Iran include Interacting with citizens and foreign populations to foster and enhance mutual relations, providing transparent information and swift responses to counter misinformation, combating online hooliganism, presenting leadership guidelines, and engaging in social listening and social monitoring. Without a thorough analysis and practical solutions to this question, it is not possible to address the needs of audience satisfactorily. The assessment of attitudes, questions, and challenges is the most critical aspect which guides the subsequent actions. Concerning interaction, it is recommended to interact with influencers, as well as political, religious, cultural, and national figures, to clarify ambiguities and foster constructive dialogues through the dissemination of pre-prepared images, messages, and video clips. Moreover, regular evaluation of the outcomes on the basis of a theory of structures and processes can help ensure the effectiveness of digital diplomacy and coordination.

The current research was conducted with the aim of designing the optimal model of public relations management in the Ministry of Oil for the implementation of resistance economy policies. In the quantitative part of the research, 40 managers, specialists and experts in the field of public relations and economics of the Ministry of Oil, who had scientific and specialized records related to the subject of the research, and were selected purposefully and non-probably, the research data using a structured questionnaire with a pattern Comparison and analysis of 108 questions (items) in Stephenson's 7-choice continuum were collected and Q factor analysis method and standard Z score were used for data analysis. The findings of the research showed that there were three intellectual types (types) consisting of the first type (managers) including 19 people, the second type (experts of the first group) including 11 people and the third type (experts of the second group) including 10 people, on 85 items from the total They had consensus on 108 items, of which in 57 cases they agreed with the items and in 28 cases they disagreed with them, so that finally the optimal model of public relations management in the Ministry of Oil for the implementation of resistance economy policies has 4 economic elements (categories). It is managerial, structural and legal. This means that the thinking that governs the view of the respondents is a managerial and economic thinking with a structural and legal framework.

The purpose of the research is to explain the role of new media in the identification of the members of the network society, which is the characteristic of the research, presenting the identity indicators of the new media, the research approach is a combination and the Delphi technique is used to identify the indicators of the new media and identity, and the model test. Exploratory and analysis of the mutual rate of these changes was done using the partial least squares technique .The statistical analysis tools smart pls version 3, IBM SPSS Statistics version 26 were used. Data collection was a combination of documentary and field methods in this way that the documentary method was used for the background of the research and the field method was used to collect information, but the basis of analysis And the analysis is the data collected using the Delphi method, and the measuring tool is a structured questionnaire in the form of a Likert scale and an online questionnaire. The statistical population in the qualitative section consists of journalists, professors of political science and communication, with a sample size of 15 people and in the quantitative section 60 people who were selected through virtual snowball sampling. The findings of the research showed that new media have a positive and significant effect on political identification. And this means that new media change the concept of identity and virtual space has changed the way of thinking and created a new world by influencing the way of thinking

The Aim of the Research is to Explain the Role of New Media as a Tool of Soft Power in Government Diplomacy and a Hybrid Research Approach Which Is From The Delphi Technique for Extracting and Summarizing the Variables of Soft Power, New Media and DiplomacyAnd to Achieve the Relationships Between the Factors of the Qualitative Sector in the Form of a Model of the Dimtel Technique, And to Test the Exploratory Model and Analyze the Mutual Effects of These Variables on Each Other, Partial Least Squares Technique Was Used Collecting Information Is a Combination of Documentary and Field Methods, But the Basis of Analysis Is The Data Collected From The Delphi Method. The Measurement Tool Is a Structured Questionnaire With a Likert Format The Sample Size Is 15 in the Qualitative Section and 60 in the Quantitative Section and the Statistical Population Consists of Diplomats, Journalists and Professors of Political Science and Communication. Sampling Method is Non-Probability Purposeful and Virtual Snowball. The Findings of the Research Showed that New Media Has a Positive and Meaningful Effect on the Relationship Between Soft Power and DiplomacyAnd The Role of New Media is the Complete Mediation of the Transfer of Power to Diplomacy. In other Words, in the Age of Communication, The Need to Have a Powerful Presence in the World Arena Is to Use New Media at the Head of the Country's Public Diplomacy Apparatus.

An important issue that arises in relation to theater in the age of modern media is the confrontation or interaction of this art from with the new media. The purpose of this study is to design and validate the a model of theater survival in the field of new media. This study is uses a cross-sectional research design in terms of its method and timespan of for data collection. The statistical population of the study includes the actors and activists of in the country’s theater scene. Using Cochran’s formula, the sample size was estimated at 370 people and sampling was done by using a simple random method. To validate the pattern of theater survival in the field of new media, the partial least squares method and Smart PLS software were used. The data collection tool was a questionnaire that was validated by for structural validity, convergent validity and divergent validity. The reliability of the questionnaire was also assessed using Cronbach’s alpha and composite reliability. The results show that the new media component is influenced by the components of technology, the digital world and the virtual world. It was also found that the role of governments, artists and history in the third theater is evident. This is Because theater is rooted in history and developments in this field must be trusted by taking acknowledge historical developments into account. Finally, the results showed it is the third theater that can turn people into a theater audience by considering their views and ultimately guarantee the survival of the theater.

As social networking was created, a new form of life took shape in a virtual space. Social networks have an impact on social relationships, and one of the most popular media types has been replaced by most people, especially by young people.The present study of sociology and the perception of the current changes in the country districts of Cabiner, on their families, has its emphasis on social networking, on the basis of Gilby, Hepzimas, and the Open Society of Casteland. In this study of an experiment on his course of action, and with the help of his view of the world's social networking sites, the primary dimensions of the family communication in the Caja, he was able to identify and identify. A number of 386 were chosen as a random test example of a country - owned explorer (168664). It's been activated via questions, which, having tested the stopu - ment test, have been analyzed by the computer software. Researchers found that there was a relationship between social networking and family relationships in the constantly shifting of trust, the reduction of confidence, and the shifting of values. The analysts also indicate that the family communication and its changes are dependent on whether or not its social

Due to new communication technologies and emerging platforms, the news industry has entered a complex and highly competitive environment. Therefore, the future is a challenge and concern for news media executives. They always try to think about the factors affecting the future and their possible situations to achieve possible images of the future ahead. Although the IRIB news agency is one of the most important and large news agencies in the country, but it is certainly not immune to these challenges. Hence, it is necessary to identify the factors affecting the future of the IRIB news agencies. The importance of recognizing these factors and prioritizing their effectiveness is that any policy and strategic planning depends on recognizing these factors. For this purpose, with the Delphi method, as a common method in future research and with purposeful sampling, the expert views of 19managers, editors, and researchers of the political deputy of the IRIB based on the principle of theoretical saturation were used. After two stages of Delphi and identifying the most important and uncertain factors, and after taking the geometric average, the most important factors affecting the future of the IRIB News Agency were prioritized: the degree of professional and managerial independence of the IRIB News Agency, Ability of journalists to create structure and use new methods to understand the taste of the audience accurately.

Discourse on the resistance economy through modern social media, if it is done with a strategic approach,while raising public awareness and strengthening the endogenous economy in the international arena, it can also show the futility of the policy of unilateral sanctions. This article was done with the purpose of strategic analysis of resistance economy discourse with emphasis on the role of modern social networks. The present research is a descriptive-survey research from the perspective of practical-developmental goal and from the perspective of data collection method. The statistical population includes representatives of the Islamic Council, managers of the Ministry of Culture and Islamic Guidance, and university professors, and finally 17 people participated in this study through the purposeful sampling method. Data collection was done using semi-structured expert interviews and SWAT tools. To analyze the data, thematic analysis method and SWAT combined approach and quantitative strategic planning were used. The results of the research showed that the appropriate strategy for creating a discourse of resistance economy using social networks should emphasize on strengthening the strengths and minimizing internal weaknesses by focusing on the optimal use of the available opportunities. Explaining the dimensions of the resistance economy and making it a discourse, especially in the scientific, educational and media environments, and turning it into an inclusive and popular national discourse is the best solution in making this goal operational. Social networks can be used to shape public opinion and psychological readiness of members of the society in order to strengthen the endogenous economy..

Structural Analysis of the Factors Affecting the Future of the IRIBNews Agency in the 5year HorizonAbstractThe rate of change and the growthof new platforms and digital tools have complicated the news industry,intensifying competition between news organizations.Today,we are witnessing a media war, and the IRIB News Agency is in serious competition with the hostile and Western-affiliated media. Therefore,the purpose of the present study was to analyze the factors affecting the future of the IRIB News Agency in the5year Horizon to have a framework for thinking about the future and with it,take precautionary measures.In this study,in the first stage, the factors affecting the future of the IRIB News Agency over a 5year horizon were identified and then refined. Finally,21factors were finalized and approved by experts, including managers, editors,and veteran news editors of News of the Political Deputy and the IRIB News Agency,selected by purposivesampling method and based on the theoretical saturation rule,19interviews were sufficient.Experts also rated the factors in workshops in terms of effectiveness and susceptibility,and these scores were recorded and analyzed in the interaction matrix in MICMAC software.The results showed that the professional management of the IRIBNews Agency is one of the factors that have high effectiveness and low susceptibility and can affect the dependent factors that have a higher susceptibility.Among the most critical factors affecting the future of the IRIB News Agency are political trust and influentialpresence in cyberspace,which are among the biform factors that have high effectiveness and high susceptibility.Keywords:Structural Analysis,IRIBNews Agency,Interactions,Future Studies.

This research is exploratory in terms of compositional approach, in terms of purpose, the data of which were collected through interviews with 27 experts selected by the method of snowball in 1399. The present model has been tested using factor analysis techniques. The data of this research have been collected through a library survey and a questionnaire. The statistical population of this research is all the employees of the Army of the Islamic Republic of Iran. In this study, experts' opinions were used to identify the components of soft power in the army of the Islamic Republic of Iran. Four basic components for soft power were identified, which are: 1- Political and national dimension 2- Media 3- Cultural- 4- ManpowerThis research is exploratory in terms of compositional approach, in terms of purpose, the data of which were collected through interviews with 27 experts selected by the method of snowball in 1399. The present model has been tested using factor analysis techniques. The data of this research have been collected through a library survey and a questionnaire. The statistical population of this research is all the employees of the Army of the Islamic Republic of Iran. In this study, experts' opinions were used to identify the components of soft power in the army of the Islamic Republic of Iran. Four basic components for soft power were identified, which are: 1- Political and national dimension 2- Media 3- Cultural- 4- ManpowerThis research

In this study, the relationship between the use of social networks and the durability of family relationships in rural areas of Kashmar city has been investigated. The research method is a mixed exploratory method that has been done in two parts: qualitative and quantitative. In the qualitative part of the sample, there were 20 social media experts and family experts. These individuals were selected by purposive sampling. Theoretical coding including open, axial and selective coding was used to analyze the data. In the quantitative section, 386 families living in rural areas of Kashmar city were selected by random sampling. Kashmar was chosen because the cohesion of families, especially rural families in the city was high and the divorce rate was very low before the spread of social networks, but in recent years, this number has increased and concerns Created some. The research method in this section is correlational. SPSS software as well as Pearson correlation coefficient, simple linear regression and structural equation model were used to analyze the data. In the qualitative part, the phenomenological method is used and the tools used are semi-structured interviews. The results of the research in this section all agreed on the issue of the role of social networks in rural areas of Kashmar city and in a small part showed that dependence on networks interferes in family relationships and causes problems in couples' relationships.

A government that has secured the political trust of its citizens is a government that enjoys public legitimacy. With respect to the role and influence that the media outlets, especially the Broadcasting Organization, have on the different aspect of people's lives and also on the political structure in terms of creating unity, solidarity and legitimacy, scientific investigation and research studies are needed to understand how the media can play the greatest role in promoting political trust of the people. Therefore, the purpose of this research is to investigate how the Islamic Republic of Iran broadcasting (IRIB- State Radio and Television Organization) plays a role in improving political trust among its audience. The research method employed for this study is qualitative, and the data was collected through in-depth interviews with 12 experts in the fields of media, sociology, and political science, and the gathered data was analyzed using qualitative content analysis. The findings of the research show that the Islamic Republic of Iran Broadcasting Organization should make efforts in the fields of media literacy promotion, employee empowerment, appropriate reflection of different voices in the society, and the use of social media potentials and attractive and diverse, new and hopeful formats, and elaborate on a bright future outlook.

The new media has had a profound and dramatic effect on the isolation of the country’s theater, so that the life of this field of art needs a new model based on a fundamental revision of current approaches. The present study aims to design a model for the survival of theater in the age of modern media based on grounded theory approach. This research is an applied-developmental in terms of purpose and a descriptive research in terms of data collection which has been done by cross-sectional survey method. The statistical population of this research includes theoretical experts (professors in the field of theater and media in Iran) and experimental experts (managers and activists in the field of theater in Iran). Sampling was performed purposefully using non-probability method and finally 17 selected experts participated in this study. The data collection tool is a semi-structured interview. Data based theory (grounded theory) method was used to analyze specialized interviews. Research data were analyzed using MaxQDA software. In the open coding stage, 191 codes were identified, which with the observations made, 6 paradigms, 12 main categories and 41 indicators were achieved. Twelve key categories were identified including new media, third theater, digital world, technology, virtual world, history, governments, artists, modern performance, theater survival, citizenship, and participatory management. Based on the paradigm model of research, new media is the central phenomenon in this study. Technology, the digital world and the virtual world are causal conditions that affect new media. Of course, the role of the government and artists as intervening conditions should not be overlooked. On the other hand, theater is rooted in history, and developments in this field must be trusted by taking historical developments into account. Finally, the results of this study showed that the third theater is a strategy that, according to the point of views of theoretical and experimental experts, can turn the new generation into a theater audience and ultimately guarantee the survival of the theater.