لیلا اویسی

In addition to domestic activities, women also have a large share of manpower in activities outside the family. The health tourism industry is one of the industries in which women have a colorful presence. While women's empowerment health has not been studied in the field of tourism; Therefore, the purpose of this study is to investigate the empowerment of women in the health tourism industry. This research is part of exploratory research and with a mixed approach seeks to study the factors of women's empowerment in the health tourism industry and prioritize the identified factors and has been done in Yazd province. In order to analyze the information, in the first phase, the theme analysis method and in the second phase, the structural-interpretive modeling method have been used. The results of the study identified 31 enablers that were prioritized using an expert panel. Thus, social factors have the most impact and political and psychological factors have the most impact. This study presents a new approach to women's empowerment in health tourism. Thus, most of the identified factors are related to social category. Therefore, improving social behaviors and the environment in which they live can lead to greater empowerment of women.

Among the various fields of tourism, geriatric tourism has received a lot of attention due to its capabilities and competitive advantages. Also, due to the aging population of Iran, especially Yazd province and the special needs of this group, in this study, an attempt has been made to identify and prioritize the factors affecting the development of geriatric health tourism using fuzzy cognition mapping and network analysis approach. Social media. This mixed research method is applied in terms of purpose and descriptive in terms of data collection. For this purpose, after stating the subject and reviewing the research background, the factors affecting elderly health tourism were identified and then a matrix questionnaire was provided to 164 health tourists who had traveled to Yazd province to receive health services, and then to collect data. Were paid. Then we analyzed the data using FCMapper and Ucinet software. Findings indicate that among the identified factors, the factors of passing supportive laws, improving the quality of medical services and maintaining patient safety are more centralized than other factors, which means that more flashes are entered and from it comes out. Finally, scenarios were written based on these three factors and suggestions were made for the development of geriatric health tourism.

Rural tourism is considered as a process in rural development that by creating complementary agricultural activities, can provide the basis for rural economic and environmental development in terms of increasing income, employment and sustainable rural livelihoods that improve the quality of life and balanced distribution and Provides appropriate services and facilities in the framework of regional and local development. The purpose of this study is to identify internal and external factors and provide appropriate strategies for the development of rural tourism in Fahraj village using a combined analysis of SWOT and QSPM, which is a descriptive-analytical method. At first, with the help of a questionnaire, the required information was collected from tourists. In the analysis process, matrices of evaluation of internal factors, which show the unfavorable situation of internal factors, and matrices of evaluation of external factors, which show that rural tourism has been able to take advantage of opportunities and avoid threats, have been used. Is. Then, using the internal-external factor matrix of the best strategy, the strategies of the WO group were identified. Finally, a quantitative strategic planning matrix was used to prioritize the WO Group strategies.

Urban tourism is a complex, multi-sectoral and dispersed activity, the product of which is the sale of tourists' experiences of the city's attractions, facilities and services. Paying attention to and organizing natural, human and visual factors influencing the beauty of the environment is the most effective way to increase the quality of the travel experience. Considering the undeniable necessity of mental image in attracting urban tourists and the role of this type of tourism in the economy, in this study, an attempt has been made to provide a qualitative model of factors affecting mental image with the aim of boosting urban tourism using semantic cognitive mapping method. For this purpose, after stating the subject, theoretical foundations and reviewing the research background, 30 interviews were conducted using the qualitative research design until the theoretical saturation was reached. The study population consists of urban tourists and tourism experts. Then, using the semantic cognitive mapping approach, a conceptual model was extracted and drawn from the dimensions and components of the mental image. The obtained semantic cognitive mapping has 6 main categories and 30 theoretical propositions that can help policymakers in policy making and better and deeper understanding of this concept.