محمدرضا ذبیحی

The present study was conducted with the aim of investigating the effect of employees' personality and attachment to work flow on customer-oriented behavior with the mediating role of organizational commitment among employees of Shahr Bank branches in Mashhad. This survey was conducted by descriptive correlation method, the sample of which is the employees of Bank Shahr branches in Mashhad, the data collection tool was a questionnaire, which was used to analyze the data using descriptive and analytical statistics using SPSS software. The obtained results confirm and accept the research hypotheses and show that the personality of bank employees (with a coefficient of 0.373 and a statistic of 2.515) and their attachment to their job (with a coefficient of 0.256 and a statistic of 2.201) have a positive and significant effect on customer-oriented behavior. and the employees' personality and attachment to their work also have a positive and significant effect on organizational commitment with coefficients and T-statistics (0.817, 0.557, 16.604, and 1.731), respectively. Organizational commitment also has a positive and significant effect on customer-oriented behavior with a coefficient of 0.606 and a statistic of 10.731. Also, there is a positive and significant relationship between attachment to work flow and employees' personality with the mediating role of organizational commitment on customer-oriented behavior.

The emergence of the Internet in the world has led to the emergence of trends in the use of social media in everyday life, so that social media create various opportunities for the development of relationships between social media users. The purpose of this research is the impact of digital content marketing on electronic word-of-mouth marketing by considering social effects (case study: tourism industry of Mashhad). Descriptive-survey and applied research method and non-random sampling method are available. Due to the unlimited statistical population, according to Cochran's formula, 384 questionnaires have been collected from the statistical population of Mashhad tourism industry. Statistical data processing was done at the descriptive level with SPSS and at the inferential level using structural equations and SmartPLS4 software. The research tool was a standard questionnaire, which was finalized after the revision and opinion of experts and professors of the university. Checking the reliability and validity of the questionnaire was also measured and confirmed using Cronbach's alpha test, combined reliability and convergent and divergent validity. The findings of the research and inferential testing of the hypotheses showed that digital content marketing has an effect on electronic word-of-mouth marketing. Also, social influences play a mediating role in the impact of digital content marketing on electronic word-of-mouth marketing. Finally, social influences have an effect on electronic word-of-mouth advertising. In the end, based on the obtained results, the researcher has also provided practical suggestions.

One of the important issues that organizations face is the issue of effective decision making in different stages of the organization''''''''''''''''''''''''''''''''s activities. It is the right or wrong decision that determines the survival or death of the organization and in today''''''''''''''''''''''''''''''''s world determines the fate of the organization. Because of the importance of decision making in organizations, the need for methods to evaluate the effectiveness of decisions in organizations increases. Therefore, in this research, a comprehensive model for measuring the effectiveness of decisions is presented through an extensive review of the subject literature using the theme analysis method. After identifying the indicators of effective decision, questionnaires were designed and distributed among a group of experts in the organization who were selected by purposeful judgment, and based on their opinions, the model for evaluating the effectiveness of decisions in three consecutive stages using the Delphi method. Fuzzy was finalized. The model has 1 dimension, 4 components and 24 indicators and can be used as a suitable framework for evaluating the effectiveness of decisions made in different organizations. Finally, in order to determine the appropriateness of the proposed model and its compliance with the needs and requirements of each organization, using the Mikhailov hierarchical analysis method, the coefficients of importance of each of the dimensions and indicators in the model in the Mashhad Social Security Organization And the results were reported.

Coaching is a new paradigm in learning and connecting the two words of human capital development and organizational learning that enables individuals to adapt more quickly to environmental change and identify their capacities and abilities and leads to increased organizational productivity through the actualization of the potential skills of organization human resources, which are key drivers of the success of any organization.Therefore, the purpose of this research is to inquiring the factors affecting the establishment of coaching in public organizations that have been done by qualitative method and content analysis. The statistical sample in this research consisted of 12 experts that had some published works in the field of coaching and selected by Snowballing sampling method and MAXQDA software is used for data analysis.The results of the research identified two factors of human and organizational resources. The human resources factor consists of two dimensions of coach and coachee and the organizational resources factor consists both structure and content dimensions.

Customer Satisfaction is a major concern and a precondition for competition in today's global market. In today's world, providing products and services tailored to customers' needs and satisfying them is an important competitive advantage for organizations. The purpose of this study was to identify and validate the factors affecting customer satisfaction in the shipping company of the Islamic Republic of Iran using the AHP method. In this regard, after studying the existing theories regarding customer satisfaction, library resources and previous researches, the components affecting customer satisfaction were identified. In order to collect data, a group of 20 experts and experts from the shipping industry were selected. These individuals were selected from experts and managers of this industry who have a master's degree and work experience of over 15 years. They were selected by simple random sampling method. By integrating the criteria identified by the experts with the components derived from The literature of the research, 35 criteria were introduced. Due to the recurrence of some of the components and their screening, 32 criteria were finally identified. By examining these criteria and categorizing them thematically, the component was divided into seven main categories with the titles of features Physical, quality, staff, location, safety, cost, infrastructure, were divided. Then, in order to raise the level of reliability of the research, a questionnaire was prepared based on the Likert spectrum and factors affecting satisfaction were provided to 327 customers of the Shipping Company of the Islamic Republic of Iran in Bandar Abbas, Bushehr, Khoramshahr, Assaluyeh, Chabahar, cluster They were randomly selected based on Morgan's table. After collecting the results of customer feedback, in order to rank the identified criteria, the AHP method was used and the collected responses were provided to experts and experts, and answers were answered by Expert Choice software. Were combined. According to the results, the physical dimension is in the first priority, followed by the quality, staff, infrastructure, cost, place of activity and safety. This paper seeks to investigate the satisfaction of customers in the shipping company of the Islamic Republic of Iran based on the identified components of the response of the experts.

The present research is aimed at studying the effect of social responsibilities, organizational justice, and ethical values on organizational citizenship behavior.

Being an applied research, this study used the descriptive-survey method to collect data. Statistical population of the research includes all employees of the social security insurance branches located at Mashhad city. Meanwhile, non-probability sampling method was applied, and Morgan table was used to determine the sample size. Total number of statistical population was 525, of which, 222 samples were analyzed based on Morgan table. A standard questionnaire was used to collect data. Upon localization of the questionnaire, its content validity was checked by the professors and the construct validity was performed through confirmatory factor analysis by Smart PLS software. The combined reliability coefficient and Cronbach's alpha were used to investigate the questionnaire reliability. Accordingly, structural equation modeling through Smart PLS software was applied for hypothesis testing as well.

The research result shows that social responsibility has a crucial impact on organizational justice, ethical values and organizational citizenship behavior. Moreover, organizational justice and ethical values also effect on organizational citizenship behavior. The intervening role of organizational justice and ethical values was certified in this research.

In the current economic conditions of the country, retaining knowledge workers is one of the most important future challenges for organization, especially in the knowledge-based organizations. So, this study aimed at designing a knowledge worker turnover model. The mixed method has been used in this research. In order to collect data, three-stage Delphi technique, semi-structured interviews and research background were used in qualitative section and structural equations were used in the quantitative section. Based on the findings of qualitative section of the research, 7 factors including: environmental, organizational and structural, occupational, individual, legal, ideological and managerial factors, 35 components and 167 items were identified. The results of structural equations showed that model of turnover of knowledge workers in Oil Products Distribution Company Includes environmental, structural, occupational, legal, ideological factors, among which the structural factor was the most important and the legal factor was the least in the ranking.

Organizational Coaching is a strategic learning tool which is rapidly growing as a new form of leadership development and has become one of the most popular personal development devices. It has been acknowledged as a field whose major function is to facilitate reform and development through unlocking the full potentials of organizational human resources that can trigger success in any company and boost organizational productivity. The purpose of this research was hence to design an organizational Coaching model for state organizations through exploration of mental concepts and personal experiences via elicitation of personal attitudes qualitatively. Therefore, employing a content analysis approach, we conducted detailed semi-structured interviews with 12 experts who had accredited publications in the field of training. Qualitative content analysis method was employed inductively to access various layers and dimensions of the concepts. Consequently, 80 primary codes were extracted and merged out of which 51 initial codes were approved. Subsequently, the resultant codes were sorted out into 10 major categories which were further categorized into 3 factors of trainer characteristics, trainee characteristics, and organizational characteristics.

The general purpose of present research is " Investigation the Impact of Organizational Culure and Servant Leadership on Job Satisfaction with an intermefiary role common interactions Engagement and trust between Shirvan Police commander staff " The present study is a correlational descriptive-survey one that possesses an applied goal. The statistical population includes all Police commander staff Shirvan ones were selected according to Moegan table 60 people by simple accident sampling. The data collected using five questionnaires Organizational Culure Denison (2011), Servant Leadership Gholipor and Hazrati (2009), Job Satisfaction Visoki and Chroem (1991), Engagement Eidi et al (2014), Organizational trust MCNight (2002) that their content validity was approved by specialists in the field of management and their reliability was estimated by Cronbach''''''''s alpha (0/95), (0/91), (0/96), (0/91) and (0/93) respectively. The data was analyzed using Descriptive Statisitics(frequency distribution tables, Mean, Std Deviation and Calculating central indicators and dispersion) and was analyzed using in the inferential statistics to measure the relationships between variables through SPSS software version 21. The results showed that between Investigation the Impact of Organizational Culure and Servant Leadership on Job Satisfaction with an intermefiary role common interactions Engagement and trust between Shirvan Police commander staff (r=0/938). Overall Organizational Culure, Servant Leadership, Engagement and trust was able to explain (88.0)% of the variance of the Job Satisfaction equation. In general it can be said that Organizational Culure, Servant Leadership, Engagement and trust in the Organization Satisfaction to flame satisfaction.

Intellectual capital, a collection of intangible and knowledgeable assets of organizations, has a significant effect on the competitive advantage and effectiveness of organizations. The present study has been done by a combination method of qualitative-quantitative. The statistical population in the qualitative section includes all experts and managers of management sciences and senior managers of medical sciences universities of the country. In the quantitative part of the population, the statistical population includes all full-time faculty members and staff in Mashhad University of Medical Science. From this population, a sample of 406 people was selected through a two-stage stratified sampling with proportional allocation from seven departments of Mashhad University of Medical Science. The main instrument of the study was a questionnaire that its validity was formal and its reliability was checked by Cronbach's alpha coefficient. The results of this research, which were derived from the results of the Delphi technique, structural equations and confirmatory factor analysis, show that an appropriate model of intellectual capital emphasizing the role of organizational creativity including five dimensions of structural capital (with 3 components), human capital (with 5 components), Innovation capital (with 5 components), value and cultural capital (with 3 components) and technology capital (with 4 components) and organizational creativity consists of four dimensions of organizational systems: knowledge management, resources, skills and leadership style. The findings also showed that organizational creativity contributed 72% to the explanation of the variance of intellectual capital and explains the changes in this variable. In this study, the intellectual capital in Mashhad University of Medical Science included structural capital, human capital, Innovation capital, values & cultural capital, technology capital; and organizational creativity is a fundamental determinant of intellectual capital in this university.

Like humans, Organizations may be healthy or sick. From psychological disorders in organizations, organizational paranoia can be noted that originate from employees negative attitudes. Employees sense of justice or injustice and also their perception of organizational support could motive formation of positive or negative attitude, so that impact on the level of organization’s cynicism and getting sick. This study examines the relationship between organizational justice and organizational paranoia regarding the moderating role of perceived organizational support on the employees. Statistical population of this study includes all employees in Islamic Azad University of Mashhad. Research data was collected using questionnaires through a stratified sampling method proportional to the population. In order to analyze the research data, pearson correlation test and structural equation modeling were used. Our findings confirmed the moderating role of perceived organizational support in the relationship between organizational justice and organizational paranoia of employees.

Due to the changing environment of hospitals and the necessity of providing services for patients in the shortest possible time and at an acceptable quality and cost، it seems to be necessary to utilize the maximum intellectual capacity of the organization to enhance agility in hospitals. The aim of this study is، in fact، to investigate the relationship between organizational intelligence (and its components according to the Albrecht model) and organizational agility in hospitals of Mashhad University of Medical Sciences. This descriptive study was conducted in 2013 on 408 hospital employees seleced through stratified sampling method. To collect data on organizational intelligence، the Albrekht standardized questionnaire was used and to gather data on organizational agility، a questionnaire designed based on Goldman model was employed. For data analysis and hypothesis testing، the SPSS software version16، Pearson correlation، t-test، Anova، and regression techniques were applied. The results of the study showed that there was a significant relationship between agility in hospitals and organizational intelligence (components: Appetite for change، heart، knowledge deployment، performance pressure، strategic vision، shared fate، and alignment and congruence). The determinants of agility were mainly strategic vision، performance pressure، and a lignment and congruence. The results of the study showed that dynamic strategic planning in hospitals and developing educational programs of organizational intelligence aiming at employees'' and managers'' awareness could lead to an increase in the agility level of hospitals and provision of effective services for patients.

Even though Spiritual Intelligence sounds familiar, most people have never heard the term and they may be confusing SQ with spirituality. Dealing with one of the newest concepts in the area of humanities, this article is unique, in that not only it involves a new approach to the notion of spirituality, but it links spiritual Intelligence to management concepts for the first time in Iran. This research surveys the relationship between spiritual intelligence (SQ) and organizational commitment. The participants are workers in Khorasan Razavi Gas Company. The gathered data was analyzed using SPSS software and the research questions were tested. The results showed that worker's SQ had a positive correlation with their affective commitment. The model questionnaire administration used in this research is ISIS (Integrated Spiritual Intelligence Scale, 2007 release) and for organizational commitment, Allen and Meyer's model was used.

Eempowerment is a new approach for survival organization in a competitive environment. In order to increase quality and quantity of services which introduce in health care organizations، dimensions of structure in it could be effective on empowering of employees. The relationship between dimensions of structure of organizational and employees’ psychological empowerment in Mashhad University of Medical Sciences was the aim of this study. This study was a descriptive study that in (2009-2011) in Mashhad University of Medical Sciences was done. All of employees (n = 600) in different departments in university (all of teaching hospitals، faculties، health centers and staff deputies) were samples that selected by randomly stratified sampling. For data gather two standardized questionnaires were used; psychological empowerment’s (Spreitzer) and organizational structure’s (Stephen Robbins) that Cronbach’s alpha coefficient was for the first (89/0%) and for dimensions of organizational structure was between (0/71%) to (0/83%). For analysis was used Spearman’s Rank Order correlation coefficient and Kolmogrov Smirnov test by SPSS 11 software. Analysis data showed that there is not any significant relationship between the dimensions of organizational structure and employee empowerment (p=0. 28 and r=0. 046). Between career and level of education، formalization and sense of meaningfulness of work، formalization and feeling of competence there is a significant relationship (p<0. 05). Aaccording to results suggests that managers applying strategies for motivating employees who have higher education degree and also، for increasing their empowerment change work environment by job enlargement and enrichment

The emergence of learner-centered education beside the teacher-centered education is considered as a significant changes in the field of education in the information age. Manifestation of e-learning has developed a context for wide applications of learner-centered instructions and other changes in teaching methods. Thus, understanding of students’ e-learning adoption behavior among students in higher education is urgently needed. The purpose of this study was to evaluate acceptance e-learning by students in Tarbiat Modaress University. A survey method was used in this study. The statistical population included 264 students in Tarbiat Modaress University. A sample of 111 students was randomly selected. A questionnaire tool was used for data collection. The reliability of questionnaire was established by calculating the Cronbach's alpha coefficient (0.6) and its validity was determined by using factor analysis. The data were analyzed by using regression procedure. The results indicated that the instructor’ characteristics and teaching materials through perceived usefulness, and playfulness had directly and positive effect on intention to use e-learning. In addition perceived usefulness had greatest effect on intention to use e-learning. However, learning content design had no effect on the perceived ease of use.

Nowadays universities, as the pivotal centers of engendering and disseminating of knowledge due to their functional nature, can gain the maximum advantage of knowledge management. For this purpose, for effective implementation of the knowledge management, rudimentary investigation of its implementation is of huge importance. Therefore, the present study was done aiming at assessing the status of “organizational culture”, “organizational structure” and “information technology infrastructure” in line with the implementation of the knowledge management. This descriptive survey research was conducted on the 559 faculty members of Islamic Azad University of Mashhad branch in 2011 to 2012 and 75 people were selected to be included in the study using stratified random sampling. For data collection, a two-section questionnaire including demographic questions and 50 items in three subsections were used. Descriptive statistics method, single-sample T-test, analysis of variance and Freidman tests have been applied to analyze data using SPSS 17 software. The readiness of Islamic Azad University of Mashhad to implement the knowledge management at all aspects was at average level. There was no significant difference between the faculty members’ point of view considering the scientific position and teaching different groups and in the subsections of “organizational culture”, “organizational structure” and “information technology infrastructure”. The most influential and important index was “organizational culture” with 2.21 grade and the least important index was “information technology infrastructure” with 1.80 grade. In faculty members’ point of view, the readiness for implementation of knowledge management system in Islamic Azad University of Mashhad is at an average level.

The purpose of this article is to survey the relationship between spiritual intelligence and organizational commitment. In the recent years, the concept of spiritual intelligence have considered as one of the newest concepts in human science field, so that this concept can answer most of our questions regarding institutional behavior. The concept ofspiritualintelligence may be confusing with spirituality. Whereas this concept attended to spirituality from intelligence viewpoint. In this research, for the first time, the influence of spiritual intelligence on organizational commitment has studied. So KhorasanRazavi Gas company employees were chosen as population and to gathering information, questionnaire was used. Then data gathered was analyzed with SPSS software. The findings showed that there is a positive and significant relationship between spiritual intelligence and affective commitment. This finding can leads us in decision making regarding organizational commitment considering spiritual intelligence.

The advancement of the World Wide Web has resulted in the creation of a new form of purchasing that is called online purchase. Hence، identifying the determinants of the customer online purchase intention، especially determining the role of gender as an independent or moderator variable is considered as an important research priority. The conceptual model of research which has been extracted in accordance with the theory of reasoned action، theory of planned behavior and self-determination theory was analyzed through data that had been gathered from 162 customers of Royal Safar Iranian Company. The results show that perceived website quality، through trust to website، influences the online purchase intention. In addition، the effect of attitude toward web-based purchase on the online purchase intention was confirmed. The findings also exhibit that gender and enjoyment haven’t effect on the online purchase intention. These results can be used to improve and enhance the internet service quality by managers of this company.