محمدعلی هرمزی زاده

Performance evaluation is one of the important functions of human resource management in media organizations. Nowadays, it is very necessary to design and use a suitable performance evaluation system in organizations; Because it is one of the important tools for proper planning and management of resources, facilities and human resources of organizations and it also plays a special role in identifying competencies, strengths and weaknesses of managers.
Accurate recognition and evaluation of the performance of television network managers in Iran as leaders and guides of structures that are responsible for culture in society is based on valid, important and vital indicators. This research has been done with the aim of identifying performance evaluation indicators of television network managers of the Islamic Republic of Iran.
In this regard, data collection was done by conducting interviews with 17 experts and specialists, and after coding the interviews, analyzing the data using thematic analysis technique. And drawing the network of themes was done. The results of the theme analysis process led to the identification of 136 key indicators for evaluating the performance of television network managers of the Islamic Republic of Iran, which were categorized into 24 organizing themes, and then the organizing themes were also divided into 6 overarching themes (general personal competencies dimension of the network manager, individual competencies dimension The specialty of the network manager, the operation management dimension in the network, the efficient entry into the virtual space and its correct management, and the outcome-oriented dimension) are categorized.

Today, the representation of protests in the media is one of the tools to influence public opinion in sensitive social and political situations. One of these examples is the unrest that took place in the protests of September and October 2022 in Iran. The present research seeks to investigate the representation of the 2022 unrest in Iran on the Persian television network. This research has analyzed BBC Persian TV programs between September 16 and October 10 using thematic analysis method. Among the relevant programs, the 60-minute analytical news program, the program in other words, the page 2 program, the Blue Crystal program, and the special program of Pargar of BBC Persian network, were selected by purposeful sampling and analyzed by thematic analysis method. The BBC has presented the unrest of 1401 in Iran as genuine, ideological, nationwide and purposeful protests .Focusing on the ethnic divide, exploiting the protests of border towns, proposing the proposition that the Islamic Republic of Iran is against women, the dissatisfaction of all classes and all age groups from children to the elderly with the aim of overthrowing the Islamic Republic of Iran are among the most frequent categories extracted in the news of this media. According to the findings of the research, BBC Persian TV has tried to direct the protests towards riots and riots by using the mentioned techniques.

The current research aimed to investigate the ways of constructing and representing women's substance addiction in TV series of "Maderaneh".

This research was a qualitative study of Barthes's semiotic type, including hermeneutic, minimal semantic units, symbolic, action, and cultural codes, and the analysis method was based on these codes. The statistical population of this research included the "Madaraneh" series, and the sampling method was purposeful.

The results demonstrated that this series tried to depict women's substance addiction using various types of codes to introduce a form of reasons for women's entrapment as a role model. Some of the most important images presented of women's addiction in this series denote that the family is an important factor in individuals’ tendency to addiction and family problems, including divorce, play a significant role in this issue. Addiction can be seen in both wealthy and poor families, and in this series, it is shown that the substance-dependent character is a patient and has a weak will and motivation. According to the results, the personality of a substance-dependent person is faced with stigma and labels in the family and society, and addiction is a prelude to other social harms.

According to the results, the causes of addiction refer to various individual, familial, and social factors, of which the familial factor has been shown to be the most important reason. Therefore, it is necessary to pay more attention to series with the theme of addiction, and in them, in addition to exploring the reasons for addiction and how to deal with it, its preventive strategies should also be considered.

Today, the media is considered as one of the main elements of soft power, and governments seek to influence the attitudes, beliefs and behaviors of the people of the countries by using psychological operation techniques. One of these examples is the events that took place in Iran following the riots of September and October 1401. Based on this, this article has been carried out with the aim of identifying the psychological operations techniques of the BBC Persian television channel against the Islamic Republic of Iran in the riots of September and October 1401.. From the total of relevant contents between 16 September and 10 October 2022 in news sections, 60-minute analytical news program, program in other words, page 2 program, Purple Crystal program and special program of Pargar BBC Persian Channel with targeted sampling. It was selected and analyzed using the qualitative content analysis method. The results of the research show that the mentioned media used a total of 9 techniques of psychological operations, including conditioning, creating division and differences, indirect induction, buck passing, enlightening, inciting, inverting, dehumanizing the opponent, and narcotisation.

The expansion of information technology and the emergence of modern communication systems have caused the design, policy, and structure of organizations to undergo changes and reforms. Taking into account the change in the media value chain, the role of regulators in managing the situation also changed. New changes, especially the fading of communication and information technology management boundaries, have forced regulators to review the appropriate models. Considering that Satra operates as an active regulator in the field of surrounded audio and video media, it is necessary to review its performance identify its policies regarding licensing, and examine the challenges facing Satra and active platforms in this field. This research will be conducted with a qualitative method and using library-documentary studies and semi-structured interview techniques. During the implementation of the research, 4 comprehensive codes, 43 organizing codes, and 160 basic codes were counted and analyzed with Brown and Clark's thematic analysis approach. In this way, the most important results of the research can be declared as the necessary legal gap to prove the position of Satra as well as the supporting laws for follow-up in judicial reference. Also, among the bold challenges between Satra and the platforms, one can point out the difference in boundaries and cultural and social dimensions considered by the parties in producing works and the technical weakness of the platforms in fulfilling the requirements to obtain different levels of licensing

The present study aims at investigating the discourse(s) shaped around 1953 Iranian coup d'état on the BBC Persian TV in the reports entitled “The 60th anniversary of the 1953 Iranian coup d'état”. Accordingly, discourse and media diplomacy theories have been used. The research method is discourse analysis using Van Dijk’s discourse analysis approach. The text under study includes seven reports collected in a purposive manner and discourse analyzed, after analysis. The research findings show that the texts of all the reports are similar to each other in terms of lexical style, persons and identities presented in the texts, polarization, citations, presuppositions, implications, the parameters of consensuses and agreement and the fundamental prepositions. Based on the findings of the study, the principal framework adopted within these documentary reports about The 1953 Iranian coup d'état is “the Western media diplomacy framework” in which common discourses such as strengthening the "national-liberal" discourse, the "American superpower" discourse, the "moderation" discourse, weakening of the "political Islam" discourse, destruction of the "Marxism" discourse, and the rejection of the "resistance" discourse, have been highlighted in each report with regard to the philosophical and epistemological basis of the aforementioned framework.

One of the most important side of Islam Religion is attracting human being toward morality. Religious moralistic media is the media not only be aware of all requirements for modern media but also using that element for propagating morals based on religious doctrine. Accordingly, formulating professional moral criteria for national media based on Islamic doctrine is significant and necessary that considered as the main target in this study. There are four ways to elaborate morality discussions philosophical, mystical, narrative and integrative approach that is selected for accomplishing moral discussion due to Islam and is followed via Meraj alsa'da book, written by Mola Ahmed Naraghi. The method in this study is "grounded theory" approach. Accordingly, moral criteria of national media are firstly extracted from 120 sources of related era to morality and media and based on four main elements such as informing, training, guiding and entertainment, then the statements for this study is achieved by paving the path of triple parameter including open oriented and selective coding and finding concepts and appropriate items in a way that shows professional moral criteria for national media due to Islam doctrine. Accordingly, it is concluded that the central item for moral criteria of national media is justice and Islamic morality.

Like all media, the IRIB will face various challenges in the coming decade, including survival and competition in the global media community. In such an organization, the core burden of organizational life lies with a specialized human resource capable of creating, transforming, applying, and sharing specialized and organizational knowledge and ultimately creating innovation, but the problem is that the knowledge management process In the sound organization, the media is below average and in poor condition, and employees are less trained in creative thinking and innovation skills. In order to solve this problem, the purpose of this study is to identify strategies for using social media to improve the knowledge management process of IOB. Social media, social networks, and wikis, and the processes of knowledge management, sharing, and application of knowledge have been reviewed for their importance. In this regard, after studying the theoretical basics and background of the research, a questionnaire was used to collect the data and then in the national media environment with the participation of 20 academic and media experts using three rounds of the method. Delphi has identified 30 strategies that fall into three categories: management, motivational and instrumental.

With the fall of the Taliban government in 2001, the group's presence in Afghanistan diminished, but over time, the Taliban strengthened their position and emerged as the strongest opposition player in the country, seeking to play an effective role in Afghanistan's future. The main question of the article is, what is the perspective of the Taliban's position in the future governance of Afghanistan? Accordingly, the main purpose of this article is to provide a perspective and analysis of scenarios related to the position of the Taliban in the future governance of Afghanistan. The theoretical framework of the article is Ibn Khaldun's theory of Asabiyyah. The research method is descriptive-analytical. The main hypothesis is that the Taliban's power in Afghanistan and in particular its influence and legitimacy, has increased since the signing of the peace agreement with the U.S as well as the atmosphere in the intera-Afghan talks. The findings show that the Taliban's position in Afghanistan's future cannot be ignored, and this group's interests must be considered in determining the country's future. It seems that the Taliban will pursue the issue of participation in power in the short term and during the intera-Afghan talks; but in the long run, it intends to seize full power in Afghanistan; the result will be the resistance of other groups and the continuation of insecurity in this country.

In media The prerequisite for the efficiency of any media communication is earning the trust of audiences. The current research aims to study the methods used by Persian BBC to earn the trust of its audience specifically in one of its major news programs: 60 Minutes. Using qualitative content analysis and inductive methods, this research has studied 2 months of 60 Minutes broadcast to investigate its source credibility, soft war, uses and gratification and Stigmata aspects. 78 aspects were observed in this news program and categorized in 20 categories for the analysis. The specific methods used by BBC Persian to earn the trust of its audiences are meta information, forging credibility, simulating incident location, reporting from hot news locations, engaging audiences, promoting the importance of incidents, covering breaking news, comprehensive insight, audience orientation, linking the news with audiences’ daily life, straightness, Intimacy with audiences, citizen journalism, journalists accountability, utilizing video reports and on-scene witnesses, highlighting whys, inviting case experts, documentizing spoken words, and using quotations and written documents. One of the main properties of BBC “60-Minutes” news program is showing tangible measures of drawing trust to audiences which verifies the their understanding of tv news production importance that is based on illustrations and tries to cover every events and broadcast them directly or vaguely.

The purpose of this study is to compare the role of transformational and servant leadership styles in empowerment of Mazandaran Television center staff. The research is, in terms of goals, an applied one and, in terms of method, a survey one.The tool used to collect independent variable data from Transformational Leadership Standard Questionnaire (Bass & Auliv, 2000), Servant Leadership Questionnaire (Gholipour and Hazrati, 2009), and the dependent variable of Staff Empowerment Questionnaire (Spreader and Mishra , 1995). The validity of the tools was based on face validity and reliability of tools using Cronbach's alpha coefficient for the transformational leadership style of 0.956, for servant leadership style 968 and for staff empowerment of 0/99. The statistical population of the study consisted of all employees of Mazandaran TV Center, a total of 369 people and a sample size of 188 were used for Cochran formula and a random stratified sampling was done. Findings of the research indicate that there is a direct and significant relationship between transformational leadership and service provider dimensions and all aspects of it with employee empowerment. Comparison of transformational leadership styles and servant leadership styles shows that the relationship between servant leadership style and the empowerment of the staff is stronger than the transformational leadership style relationship with employee empowerment. The results of regression show that among transformational leadership style variables, the predicted influential variable predicts employee empowerment of 36.8%. Among the variables of servant leadership style, reliability variable, 0. 530, and omnipotence variable 0.378, the ability to predict the empowerment variable.

The purpose of this research is to study the representation of family relations in four seasons of "Payetakht" TV series. Hereto, John Fisk's semiotics methodo-logy was used. Scene was chosen as the analytical unit and the selected scenes were selected purposefully from 20 different episodes of this series. The results of the research indicate a set of cultural implications regarding intimate and proximate relationships among family members. According to the conducted representation, family, in this series, is a sincere structure, which enjoys close ties between husband, wife, parents and children.

After studying the speeches of Ayatollah Khamenei, the Supereme Leader of Islamic Republic of Iran, about the urgancy of using Jihadi management within all fields, the researcher of the presesnt study decided to find a way in order to achive the pioneer media of islamic revolution. Therefore, he tended to create a bilateral relation between madia management and Jihadi management. In the present study, the researcher adopted ranking delphi as research method. Ranking delphi also is clssified within three interrelated and sucsessive phases: brain storming (to achive maximal indicators), narrowing down (to acieve the most important indicators), and ranking (to prioritize the most important indicators). First of all, the characteristics (134 characteristics) of Jihadi media manger identified in interviewing of 21 elites as: media managers, and management and communications professors at the first phase of delphi method. With the most important indecators and characteristics identified in the second phase of delphi method (two rounds) by questionnaire in 3 categories of pentamerous, theire prioritization was carried out in the third phase (two rounds). A questionnaire was used to ranking and by Kendall W coefficient, the consensus of the participants in the panel were measured. The result obtained from ranking delphi method were categorised into three types of characteristics: creativity, qualification and selectiveness, decipline, high motivation, and braveness as the general characteristics; media pioty, having political and cultural insight, being aware of media and its paraphernalia, exploration for the golden point of audiences’ tastes, needs and goodness, and having skills of influencig audience as the media characteristics; and finally, believ in media jihad, insightfulness, God-obidientness, vilayah-centeredness, and sincerity as the jhadi characteristics of media manager.

Most of the times, Media form our imagination about main social, economic and
political issues. Media also form the ways we think about these issues. This article
aims to recognize the role of TV Foreign News in audience understanding about the
events happening across the world(Iraq crisis).
The main questions of this article are: first, to what extent TV has been successful in
shaping people›s mental pictures of the world? Second, how successful has been TV to
achieve its goals in telling people what to think about the world›s issues? Framework
of this article is based on cultivation and agenda setting theories.
The results of this article show that Tehran residents generally believe in the Iraq
realities portrayed on TV but the intensity levels are different .So, it suppose that
Islamic republic of Iran’s broadcasting is successful in forming public opinion about
international events.

the aim of this study is to evaluate the extent of personal and impersonalExperience of people encountering with organizational health of the Traffic police personnel in East Tehran police headquarter (Varamin). This Study is an applied research and uses descriptive method to collect data. The population includes all people over 18 years in the jurisdiction of East Tehran police headquarter, including two groups of people visiting specialized police and the public. Purposive sampling was used for the visitors to Police and systematic random sampling method was used for the public. The research sample size was 403 people. A questionnaire was used as a data collection instrument. In addition to calculating the descriptive indicators, inferential indicators were also calculated in data analysis. After collecting data, T-test, one-way ANOVA and multiple regression analysis were done using SPSS and Lisrelsoftwares. The results showed that all indicators of personal experience in East Tehran traffic police (Varamin) were higher than impersonal experience indicators.

The subject of this article is based on designing optimal strategies for management of subcultures in Qazvin TV channel. The importance of this title refers to different ethnicities and diverse cultures in Qazvin province. The main issue of this research consists of strategic programming for management of subcultures through Gazvin TV channel. The study was descriptive and pragmatic and its methodology was qualitative by deep interviews. The 26 interviewees were chosen among professors of universities, the qualified managers of IRIB and other experts of this province.
The theoretical basis of this research is formulated by consolidated school and the theory of main strategies and the analysis based on Harvard model by the use of SWOT matrix. Aside of finding analysis, the internal factors (strengths and weaknesses) and external factors (opportunities and threats) with great influence on Qazvin TV channel were recognized too, and by comparison was done in the matrix, the optimal strategies were completely designed. It results in optimal strategies in both management and programming fields that finally reached to executive offers in strategic management of subcultures in local channels.

This article aims to shed lights on the structural status of advertising teasers broadcast on IRIB’ TV by comparing a number of Iranian teasers with advertising teasers selected in international festivals. Each Iranian teaser is compared with an international one having a similar theme and being in compliance with Islamic Republic’s ethical media codes. Then by employing Selby and Cowdery model and using “shot” as the unit of analysis, each teaser is placed in a structure table consisted of mise-en-scène and technical codes. By going through other levels of this model, i. e. the audience, narrative, classification, and production elements, the article, finally, carries out a comparative analysis of these two sets of teasers. The research findings show that there are differences in the structural components of these two sets of teasers, i. e. differences in images, sounds, word usage, actors/actresses and sign systems, indicating a flaw in the structure of Iranian commercial teasers.

Media literacy means the ability to access to media, understand and evaluate critically the different aspects of media contents for communication in diverse contexts. Now in many different countries of the world, the media literacy has been started to teach to different segments of people. That is because, this title has been more important than before. Although all media ideologies are not negative, people who know little about media literacy, should accept the media messages just in ways the media represent and modify their lifestyles according to it. In Iran, the media literacy and its training to those who are more involved in media, has great importance. Among those public-relations managers and experts have close relations with the media and ability to understand and evaluate critically the media contents, should also be able to create proper media content. This research measures media literacy capability of this social class and its related factors. The results show the factors like education level, visual literacy, work experience, field of study, media habits and media consumption have more influence on media literacy of public-relations managers and experts. It is also shown in linear regression that two mail variable, cultural capital and job position have no direct influence on media literacy. Goodness of fit of this research is 0.819 that indicates %67 of media literacy rate changes is caused by above variables and %33 is caused by other variables not mentioned in this research.

The present article is based on a research examining the relationship between single boys and girls in Iranian TV series. The research question is that how much depicting such relationships in TV series complies with Islamic codes and IRIB policies. To answer this question, content analysis was used in our research. The sample body of the study consisted of 2676 scenes of the series Narges, Delnavazan, Taraneh Madari (mother song), Rahe Bipayan (endless road), Ashkha v Labkhandaha (tears and smiles).
The findings show that in the examined series, such items as boys and girls in private places, their unusual tone of speaking, their violent behaviors towards each other, teasing each other, speaking coquettishly, tawdry conducts, villainous behaviors and girls’ ornaments, all existed, and reverence and respect between boys and girls, Islamic Hijab and dressing of girls in face of boys, religious codes in relationship between boys and girls were not observed. The article, finally, proposes solutions to such problems in the National Media, the most effective media in the country. In fact, IRIB should challenge the wave of impudence and freedom of illegitimate relationships between boys and girls by producing films and series screening moderate and Islamic marriages. By adopting appropriate policies, the media should also pave the way for restoration of genuine Iranian-Islamic culture.

The present study aims to examine the role of Aflak local channel in enriching the native culture of Lorestan Province. The research used a survey to collect required data. The subjects were individuals above 15 years of age in Khorramabad city, of whom some 400 were selected using Cochran formula through multi-sage cluster sampling. Finally, 400 questionnaires were filled in and the data were analyzed. The research findings show that Aflak Channel has been successful in enhancing certain components of Lorestan Province’s native culture.