ملیحه ایمانی

This study aims to investigate the effects of outpatient education based on the Khadem plan on the level of preparedness and awareness of the families against the natural disasters in North Khorasan province. In this semi-experimental study with pre-test and post-test, 2185 families were participated in Khorasan province (Bojnord and Esfarayen). About 60 families were selected based on multistage cluster sampling. The families responded the questionnaire about knowledge and disaster preparedness (Dodgson, 2010) before and after outpatient education (Khadem plan). Data analyzed using paired t-test, Chi-square, mean comparison and McNemar's test.
Findings The paired t-test results showed that there was a significant relationship between both pretest and posttest in the components of knowledge recognition and disaster preparedness scale (t=1/26); timely activity (t=2/14); education (t=0.93); and cooperation (t=2/07). It means that the families who participated in Khadem plan courses got a higher average for these four components. However, there was no significant difference between the scale of knowledge and preparedness about natural disasters (t=0.79) in the components of media importance. In addition, there was a significant difference in family preparedness assessment form after training courses (sig=0.02) according to McNemar's test. The Chi-squared test showed that outpatient education increases television watching and reading books related to natural disasters. The results show that the group outpatient education is effective in increasing the preparedness and awareness of the household against natural disasters and decreases damage and crisis caused by disasters along with other training courses (according to Khadem plan).

The purpose of this study was to investigate the effect of market orientation on innovation in the services of Saderat Bank in Esfarayen. The statistical population of the study consisted of all the official staff employed in the branches of Saderat Bank, Esfarayn, 240. According to the Morgan-Krejcy table (1972), 138 people were selected as a simple random sampling. In this research, two standard Nursing and Slater market orientation questionnaires (1990) and service innovation, a combination of Jimnz-Jimens and others (2008), Pennies (2006), Pyrago and Sochell (2006) quotes Chopani (2011) is used. Descriptive statistics (demographic information) and inferential statistics were used to analyze the data. Regarding the distance-numerical variables of the research, on the other hand, the result of the Kolmogorov-Smirnov test for inferential tests of the research was linear regression test. The results showed that market orientation and its components (customer orientation, Competitivism, responsiveness and customer satisfaction) have a positive and significant effect on the innovation of banking services. In this regard, the role of the component of competition is the highest and the component of customer orientation is the least.