مهدی عطایی

Survival and development of any organization depends on good infrastructure for to create creativity in employees. However, in some organizations, employees believe their organization paid little attention to communication within the organization, use of creativity and organizational innovation. Through social capital can increase the commitment and efficiency of our employees and encourage them to creative and innovate. The aim of this study is to investigate the role of social capital dimensions in factors of affecting organizational creativity with emphasis on organizational commitment. This is an applied research and descriptive-correlation method has been implemented. The population of the study is to include all employees of the West Regional Electricity. Data was collected by questionnaires that its validity was confirmed by professors and experts and average variance extracted. To investigate the reliability Cronbach's alpha and composite reliability was used. In order to analyze the questionnaire data using structural equation modeling was performed. The results show that the dimensions of social capital, Social trust, networks and shared norms, mutual cooperation and harmony, had a significant positive relationship with organizational commitment and organizational commitment with two dimensions of factors of affecting organizational creativity (organizational climate and structure for innovation) had a significant positive relationship.

Abstract Proper pricing of water as one of the economic measures can play a role in reducing waste and optimizing water use in agriculture. Accordingly, the aim of this study was to determine the appropriate price of water in irrigation and drainage network of the province, which is in line with the implementation of the targeted subsidies law. To achieve this goal by using linear programming, shadow prices of water for agriculture and using engineering economy, the cost of water from surface and groundwater sources were calculated, respectively. Then these prices were comprised with the water tariff determined by water companies and the prices that paid by farmers at current situation and according to this comparison, the some offers were proposed to determine the price of water in agriculture. The results showed that the average cost per cubic meter of water from surface and groundwater resources in Fars Province were 860 and 544 Rials, respectively, while each cubic meter of water in agricultural production provides a net benefit of 350 Rials. According to the findings, in a long-term schedule, it is possible to achieve real price in agricultural water. Also, it is recommended that water resources management policies in line with targeted subsidies law to be leads to the balance between full cost and full value of water.

Organizational forgetting is new concept that recently entered to organization and management literature and researchers attend to it. Current research investigates the effect of organizational forgetting (intentional and accidental) on organizational learning process. Research design is descriptive, survey and in terms of goal is applicable. Data was gathered by means of researcher made questionnaire of organizational learning and forgetting. Research census is all managers and experts of Jahad Daneshgahi central office in Tehran city. According to Cochran formula size of sample is 127, which randomly selected from census. The results show that Planned organizational forgetting is a significant positive effect on organizational learning process while non-targeted organizational forgetting no significant effect on the process of organizational learning; Then, the effectiveness of organizational forgetting (intentional and accidenta) were measured on different factors. For example, it was found that organizational forgetting is a positive and significant effect on the dissemination of knowledge, knowledge performance, and result review. The results showed that accidental organizational forgetting had no significant effect on these factors.

Iran’s nuclear program has been the most important issue for its foreign policy during the last decade. This article tries to apply discourse analysis, as a research framework, to Iran’s nuclear policy during Ahmadinejad’s government. The authors explore main political discourse shape Iranian foreign policy and nuclear activity behavior during the last few years. Analysis of nuclear discourse of Ahmadinejad’s government shows that this discourse could become hegemonic by using effective interaction as its master signifier, more coherent and active political elements, use of exclusive and foregrounding processes, higher availability and reliability in comparison with other competing discourses. Finally, the article examines the reasons of the decline of Ahmadinejad's government nuclear discourse.

In current era this need strongly feels that marketing thought has to move toward new marketing perspective. Abundance Evidences show that marketing should be interdisciplinary and cross –functionality, hence we have to more focus on human resources, agil and empowered structures, networks and strategic alliences. Research design is discribtive and survey which in terms of object is applicable. The population of research consists of all employees of private owned educational institutions located in Shiraz city. The reliability of data through questionnaires distributed to all of the variables was greater than 7.0 for a total of 207 completed and usable questionnaires were collected. Generally, conceptual pattern of research has eight variables, and seven hyphothesis. Results show that in spite of value creation, other dimensions have significance effect on organizational agility.

Purpose of this study is investigation of effective factors on brand equty with enphasising on monetary and non-monetary promotion and corporate image among students of Shahid Beheshti University. Evaluation of variables conducted by means of questionnaire. After determining reliability and validity، questionnaire was distributed in sample that includes 344 students of Shahid Beheshti University. The Method of research is Survey – correlation and based on structural equation. This study show that advertisement and promotions effecting brand equity. Nevertheless advertisement has positive effect، but effect of promotions was mixed. Effect of monetary promotions on brand equity was positive and effect of non-monetary promotion was negative.

The present research seeks to discuss the emergence of the Islamic philosophy in the Islamic world by means of the concept of conditions for adoption. Of course what is investigated in this paper is the possibility of the adoption of the Greek philosophical heritage in the Islamic philosophy during its onset. In other words, the attempt is made here to realize under what conditions Muslim intellectuals faced the Greek philosophical heritage and were, then, able to absorb such heritage and make it their own. An understanding of such conditions in that historical era, and if we are able to understand the Muslim philosophers, will open new possibilities for our condition today and for our relations with the western human sciences and in order to establish Islamic human sciences. To this end, it will be shown that “seeking the truth” and “considering thinking by means of thinking” have been among the most important conditions that made the establishment of the Islamic philosophy, by means of the Greek philosophical heritage, possible.

Firms must work in an environment with increasing risk and uncertainty، where organizational and economic boundaries are meant to be broken and the dominant idea is that traditional marketing no longer meets the needs of the new discipline. Instead، entrepreneurial marketing is a new and inter-disciplinary paradigm which can eliminate the shortcomings of the traditional marketing. The present study seeks to investigate the effects of different dimensions of this paradigm on brand performance of small and medium-sized educational institutions. This is an applied research conducted within the framework of a descriptive survey. The data was collected through distribution of questionnaires among the staff and customers of 70 small and medium-sized educational institutions in Shiraz، Iran. Sampling method is convenience. The conceptual model includes eight variables and seven hypotheses. SMART-PLS was used to test the model. Results show that six hypotheses were confirmed and one of them was rejected. In the present research، opportunity orientation dimension doesn’t have any significant effect on brand performance. Moreover، customer orientation and risk taking dimensions were proved to have the most and the least significant effects on brand performance، respectively. Given that opportunity orientation dimension has no significant effect on brand performance، it’s recommended that future studies further investigate this aspect.

There is little information about the association between metabolic syndrome and colorectal cancer risk. Therefore، this study was aimed to investigate a comparison between colorectal lesions in patients with and without metabolic syndrome. This study descriptive- analytic study was performed among 114 patients in 50 years and higher referred to clinic of Isfahan Shariati hospital. After their experiments were taken، patients divided in two groups with or without metabolic syndrome، and for both groups، colonoscopy was done. According to the existence or lack of polyp and then due to andenoma polyp with advanced pathology، andenoma polyp without advanced pathology، patients divided and compared in two groups. Of 119 cases studied from these persons، 45. 6% was suffering from metabolic syndrome، which 42. 2% of these patients was observed andenoma، and 63. 6% andenoma polyps with advanced pathology. Only، 12. 9% of patients without metabolic syndrome were observed andenoma polyps، which 25% of these numbers was advanced pathology polyps. The prevalence of andenoma in males (%41. 5) was more than females (%17. 5) (p<0. 05). According to the findings of this research، it may be persons who have metabolic syndrome and they have more preparation to detect neoplastic lesions. So، colonoscopy in lower age in this group with risk factor is offered in order to screening and prevention from malignant colorectal lesions.

The relationship between hepatic disorders and Transfusion transmitted virus (TTV) and the significance of parenteral transmission of TTV are controversial. The aim of this study was to compare the prevalence of TTV in injection drug users (IDUs), hemodialysis patients, and healthy blood donors, in Isfahan, Iran, at the year of 2010. In a case-control study, 108 subjects included 36 hemodialysis patients, 36 IDUs, and 36 healthy blood donors (as control group) were studied. Five-mL blood sample was taken from each subject on EDTA-containing tubes. Then DNA extraction was implemented using DNA extraction kit, and DNA reproduction was done using specific primers and probe by Rotor-Gene 6000 real-time PCR instrument. The mean of age in subjects was 38.7 ± 14.7 and 71 (66%) were male. Of 108 cases, 30 (27.8%) were TTV positive and 78 (72.2%) were TTV negative. The prevalence of TTV in IDUs 21 (58%) and hemodialysis patients 6 (17%) was higher than healthy blood donors 3 (8%) that was statistically significant (P < 0.0001). The prevalence of TTV in IDUs and hemodialysis patients is significantly higher than the general population in Isfahan, Iran. It seems necessary to make plans and policies to reduce the risk of TTV transmission to families of hemodialysis patient and IDUs, individuals who have close contact with them and health care workers.

Hepatitis B is one of the common liver diseases. It also affects mental and social aspects of life. In this cross- sectional study, patients affected with chronic hepatitis B who referred to Infectious Diseases and Tropical Medicine Research Center, Isfahan, Iran were studied. After filling a validated questionnaire including demographics and information related to depression and anxiety, the data was analyzed. Among 107 patients with chronic hepatitis B (78 males and 29 females with mean age of 39 ± 13 years), none had depression and only 2.8% suffered from anxiety. This study demonstrated that patients with chronic hepatitis B do not have depression. One of the causes might be inadequate information about the disease. Such lack of information needs to be taken care of by physicians and authorities.

Hepatitis C, as a major public health problem, is associated with increased prevalence of psychiatric disorders, particularly depression. This study was performed to determine the prevalence of depression and anxiety in patients with hepatitis C and to detect related risk factors among these patients. In this cross-sectional study, patients with chronic hepatitis C who referred to Infectious Diseases and Tropical Medicine Research Center of Isfahan, Iran were studied. Subjects were selected by simple random sampling during a 4-month period. They all completed a validated questionnaire including demographics and information related to depression and anxiety. Zung Self rating Anxiety Scale and Beck Depression Inventory were used. The data was finally analyzed. Among 264 patients with chronic hepatitis C (262 males and 2 females; mean age: 34.4 ± 6.7 years), 85.7% had no depression, 8.9% had mild depression and 5.4% had moderate depression. Anxiety was observed in 17.9% of the subjects from which 17% had mild to moderate and 0.9% had sever anxiety. There were significant relationships between depression and marital status and job. Anxiety also had significant relationships with history of addiction, job, time of drug usage and place of living. The results of this study indicated the high prevalence of depression and anxiety in patients with hepatitis C. Such patients, especially those with related risk factors such as unemployment, being single, etc.) require psychiatry consultation and constant monitoring of psychiatric disorders.