مقالات رزومه دکتر حمید رضایی

Today, the application of technology in banks as a solution to organizational problems has created the emergence of the new dimension of the concept of "technological entrepreneurship'. The aim of the current research was to design and apply a technological entrepreneurship model in the banking industry with a hybrid approach. The method was descriptive-correlation. In the first step, the factors on technological entrepreneurship were extracted through a systematic review of the research background and confirmed through semi-structured interviews with 20 academic experts and managers of the banking industry using the fuzzy Delphi method. The output of this stage was 36 components, categorized in 7 dimensions (inter-organizational, structural, institutional, skill, management, market and customer interactions, technology). Then, in the second step, the dimensions were leveled with interpretive structural modeling method and clustered with Micmac analysis, which was analyzed using Excel software. The results showed that the market dimension and customers are at the first level, the dimensions of inter-organizational, institutional, skill, and management interactions are at the second level, the structural dimension is at the third level, and the technology dimension is at the fourth level, so it is considered the most salient dimension and the structural dimensions, Institutional, technology in the independent cluster and management dimension in the linked cluster and the dimensions of inter-organizational, skill, market and customer interactions are placed in the dependent cluster and finally it can be said: one of the important factors of economic growth and increasing the power of banks in the field of competitiveness, special attention to technological entrepreneurship.

The first part of the economic system that was affected by the outbreak of the Corona pandemic was the banking system of countries. Therefore, the aim of this study was to design a social banking model with a post-corona approach in the country's banking industry, which uses a combination of Delphi-fuzzy method and interpretive structural modeling. In this study, the opinions of university professors and managers in the field of banking industry, which included 20 people, were used. For component screening, Delphi-fuzzy method was used, in which the diffused mean of 44 components was more than 0.7, so 44 components were identified in 5 dimensions in this industry. Then, structural-interpretive modeling and MICMAC analysis were used to level the dimensions. The results of ISM showed that the social banking model has four levels, so that the social banking infrastructure is firstly factor (bank entry into social networks for marketing purposes) and then secondly factor (possibility of creating non-bank social financial platforms), third factor (Bank entry into social networks for banking operations) and in the fourth degree are factors (customer service privatization - the use of collective wisdom to create and develop products and services). MICMAC results also showed the dimension (bank entry into social networks for marketing purposes) in the independent cluster and the dimension (using collective wisdom to create and develop products and services) in the link cluster and dimensions (possibility of creating non-bank social financial platforms - bank entry Social networks for banking operations are located in the autonomous cluster and then (customer service privatization) in the dependent cluster. Finally, it can be concluded that although the negative effects of Covid-19 on the banking industry are inevitable, but if there is a solution, it can be a good opportunity to improve the banking system and use more appropriate methods through research in new technologies to attract customers. Innovate in providing complete and diverse products and services with the aim of creating value for customers and improving the performance of banks and creating new opportunities and infrastructure in the banking industry.

Today, the factors that affect the new product development process are very important. One of these factors is social capital, which enables the organization to quickly access, with appropriate timing, a diverse set of information to develop new products. The purpose of this study is to investigate the effect of social capital on new product development with the mediating role of knowledge management. This research is applied in terms of purpose and in terms of nature and method, descriptive-analytical and correlational. The statistical population of the study was 197 managers of all knowledge-based companies in Mazandaran province. The sample size was determined to be 132 according to Krejcie and Morgan table and a simple random method was used for sampling. Data analysis was performed by structural equation method with Smart pls2 software. The results showed that social capital has a positive and significant effect on knowledge management. Knowledge management has a positive and significant effect on new product development. Social capital has a positive and significant effect on new product development. The findings also confirmed the mediating role of knowledge management in the relationship between social capital and new product development. Managers of knowledge-based companies consider it important to improve the performance of new product development in order to survive in a competitive environment, so the use of social capital and knowledge management is essential to improve new product development and stay in the market.

The purpose of this study is to design a model for sustainable development of rural entrepreneurship with emphasis on e-tourism in Golestan province. The present research is applied and developmental and is of descriptive-survey and correlational research. The statistical population in the qualitative stage includes 50 university experts and in the quantitative stage, the managers of tourism companies and rural ICT offices are 400 people. To determine the sample size of experts, snowball census and sampling method was used, so the sample size was 50 people and for managers from Krejcie and Morgan table, therefore, the sample size of managers was 196 people and the sampling method was simple random. For this purpose, first using Delphi-fuzzy method and having the opinion of experts, 20 e-tourism indicators were identified and using confirmatory factor analysis into six general categories (Internet services, human resource development and training, community culture development, government support, security and use The Internet was divided into other matters related to the people) and then the relationships between the research variables were determined using the method of structural equations. It is worth mentioning that software such as Excel, Spss, Lisrel were used to analyze the data and finally the model was fitted and presented based on the performed analyzes.

Today, entrepreneurship plays an important role in achieving economic development in cities, and provides favorable conditions for urban management through the implementation of economic development strategy. This study was conducted aimed to investigate the relationship between social capital and entrepreneurship orientation with the mediating role of cultural intelligence in Isfahan Municipality. This study was an applied study in terms of the purpose and has been conducted through descriptive-survey method. The statistical population of the study was all administrative staff that was 200 people. The sample size was 127 people according to Krejcie and Morgan Table, but to increase the accuracy, it was increased to 132 people and simple random sampling method was used. Data collection tools were three standard modified questionnaires of social capital, tendency to entrepreneurship and cultural intelligence. Data analysis was performed in the descriptive part with frequency, mean, standard deviation and variance tests with SPSS26 software and in the inferential part; it was performed with structural equation modeling with Smart PLS3 software. The results of data analysis showed that there was a positive and significant relationship between social capital and cultural intelligence. There was a positive and significant relationship between cultural intelligence and entrepreneurship orientation. There was a positive and significant relationship between social capital and entrepreneurship orientation. The results also confirmed the mediating role of cultural intelligence in the relationship between social capital and entrepreneurship. Finally, it was found that strengthening the components of social capital and cultural intelligence is important to improve entrepreneurship in municipalities.

The present study aimed to determine the effect of brand personality traits on brand loyalty with respect to the mediating role of compatibility and customer satisfaction in an insurance company in Gorgan, Iran.

This research is applied in terms of purpose and is conducted as a descriptive survey. The statistical population of the study is consisted of all insurance customers in Gorgan. The sample size was 384 persons according to Krejcie and Morgan table and simple random sampling method was used. Data analysis was performed by structural equation method with LISREL software.

The results showed that brand personality traits affect compatibility. Brand personality traits affect customer satisfaction. Compatibility affects brand loyalty. Customer satisfaction affects brand loyalty. Compatibility affects customer satisfaction. Brand personality traits affect brand loyalty.

Today, companies are looking to retain customers. The image of the brand personality in the minds of customers is one of the prominent structures in the formation of brand loyalty in an organization. According to the results, it can be said that brand personality traits improve brand loyalty through compatibility and customer satisfaction.

The complex changes and rapid developments of the last few decades have led developed and developing countries to consider cooperatives as a basis for achieving development goals, including economic development. The results indicate that many factors strengthen cooperatives, among which many researchers have a special emphasis on entrepreneurial marketing and consider it as one of the most important factors determining the survival of cooperatives, so the goal the present study identifies and analyzes the factors affecting the entrepreneurial marketing of agricultural cooperatives in Mazandaran province. Therefore, this research is applied in terms of purpose and descriptive-survey in terms of implementation method and is of purposeful type, which has been done by mixed exploratory method. In the qualitative stage, the research team consists of 10 university experts who have been selected by purposeful method and snowball technique. In the quantitative stage, the statistical population included 290 managers of agricultural cooperatives. The sample size was determined to be 165 according to Krejcie and Morgan table and simple random sampling method was used for sampling. The content analysis method was used to identify the factors and the structural equation method with Smart PLS software was used to analyze the relationships. The results showed that the factors affecting the entrepreneurial marketing of agricultural cooperatives include contextual, causal and environmental factors. Also, the analysis of structural equations showed that underlying factors (0.344), causal (0.503) and environmental factors (0.258) have a positive and significant effect on entrepreneurial marketing.

The aim of this study was to investigate the relationship between illustration management motivation and Ava behavior with the modulatory role of self-efficacy and self-monitoring of physical education teachers in Golestan province.

This was a descriptive-correlational study that was conducted as a survey. The statistical population of the study included physical education teachers in Golestan province with a volume of 1840 people, of which 318 as a sample using Krejcie-Morgan table and sample method. Simple random sampling was selected. To collect the data, Choi et al. (2015) Imaging Management Motivation Questionnaire, Zuhair and Erdogan Staff Voice (2011), Betz Self-Efficacy (2004) and Choi et al. (2015) Self-Supervision Questionnaire were used to collect data. Data analysis was performed using structural equation modeling with Smart PLS software.

The results of the analysis showed that there was a significant relationship between image management motivation and Ava behavior. Also, there was a significant relationship between image management motivation and Ava behavior with self-efficacy modulatory role, but there was no significant relationship between image management motivation and Avabehavior with self-regulatory moderation role.

Based on the research findings, the variable of motivation of illustration management explains and predicts the behavior of sound, ie increasing the motivation of teachers' illustration management increases their behavior and vice versa.

The present study investigates the relationship between knowledge management and passive defense with respect to the mediating role of information systems integration. The present study was applied in terms of purpose type and descriptive-survey in terms of method. The statistical population of the study is all employees of the police headquarters of Mazandaran province, 480 people. The sample size was 214 according to Krejcie and Morgan table and simple random sampling method was used for sampling. To collect data, Patrick and Sonia (2009) Knowledge Management Questionnaire, researcher-made passive defense questionnaire, Fang et al. (2006) information systems integration questionnaire were used. Data analysis was performed by structural equation method with LISREL software. The results showed that there is a significant relationship between knowledge management and the integration of information systems. There is a significant relationship between the integrity of information systems and passive defense. There is a significant relationship between knowledge management and passive defense. There is a significant relationship between knowledge management and passive defense due to the mediating role of information systems integration.

The purpose of this study was to investigate the relationship between knowledge capabilities and entrepreneurial orientation with Considering the mediating role of social capital. This is a descriptive-correlational study that was conducted as a survey. The statistical population included the staff of Imam Khomeini Relief Committee in Golestan province with a volume of 750 people and the sampling method was simple random. The sample size was 256 based on the Krejcie-Morgan table. To collect data, Knowledge Capabilities Questionnaires Patrick and Sonia (2009), Entrepreneurial Orientation Antonik and Hisrich (2003) and Social Capital Nahapit and Gushal (1998) were used. The content validity of the questionnaire was confirmed by experts and the construct validity was confirmed by confirmatory factor analysis and the reliability was confirmed by Cronbach's alpha test and combined reliability. Then, the collected data were analyzed using Smart PLS software through correlation matrix, structural equation testing and model fit. The results showed that there is a significant relationship between knowledge acquisition and social capital. There is a significant relationship between knowledge creation and social capital. There is a significant relationship between knowledge storage and social capital. There is a significant relationship between knowledge distribution and social capital. There is a significant relationship between knowledge retention and social capital. There is a significant relationship between social capital and entrepreneurship orientation. Therefore, special attention to the capabilities of knowledge and social capital as a competitive advantage in the 21st century, will make the organization more successful in achieving its goals and leading to increase entrepreneurial capacity.

The aim of this study was to determine the impact of customer orientation and competitiveness on new product development with respect to the mediating role of strategic brand management. This research is applied in terms of purpose and in terms of method, descriptive-survey and correlational. The statistical population of the study was 100 managers, deputies and experts of Bank Mellat in Golestan province. The sample size was determined according to Krejcie and Morgan table of 80 people and simple random sampling method was used for sampling. Data analysis was performed by structural equation method with LISREL software. The results showed that customer orientation has an impact on strategic brand management. Competitiveness affects the strategic management of the brand. Strategic brand management affects new product development. Customer orientation affects the development of a new product. Competitiveness affects the development of a new product.

The purpose of this research is to design a sustainable development pattern of rural entrepreneurship using Delphi Fuzzy Method in Golestan province. This research is a descriptive study according to its nature, and is a practical study according to the defined purpose, and is a survey study based on its method. The community of this research is consisted of selected experts and academic professors in line to develop entrepreneurship in the villages. Data werecollected using interviews and questionnaires and Delphi Fuzzy Method was used. In total, a questionnaire was sent to 50 experts and academic professors who were identified. A census method was used to determine the sample size. Therefore, the sample sizeof 50 people was determined and the sampling method was judging sampling and snowball sampling. The realization of the research objectives, using Delphi Fuzzy method, was achieved in identifying 29 main factors affecting the sustainable development of rural entrepreneurship, weighing the factors or criteria of the proposed model and categorizing them into four general categories: economic, social, environmental and institutional.