ahmad sardari

Recently, small and medium-sized enterprises have expanded their activities internationally. However, the process of internationalization is not simple, and due to the increasing competition of international markets, and on the one hand, the lack of resources, knowledge and experience of these companies in international markets, success in these markets is considered a big challenge for them. In this regard, the present research was conducted with the aim of investigating the impact of global mindset on the network and acquisition of international knowledge with the mediating role of international entrepreneurship in small and medium-sized companies. This research is a survey descriptive research in terms of data collection method, and practical in terms of purpose. The statistical population of the research included all companies active in the field of food industry in industrial towns in Tehran, who have experience in international markets. The required sample size was determined using Cochran's formula, 190 companies. The samples were selected by simple random method. The data collection tool was a standard questionnaire whose validity was confirmed by face validity, convergent and divergent validity. Based on the findings the global mindset has a direct and significant effect on international knowledge acquisition, international network and international entrepreneurship orientation. Also, the influence of international entrepreneurship orientation on knowledge acquisition and international network was confirmed. Finally the global mindset has an indirect and significant effect on the international knowledge acquisition and international network through international entrepreneurship orientation.

The purpose of this research is to design a model for improving the behavior of Iranian handicrafts e-commerce customers with the approach of improving customer trust. According to its purpose, the research method is applicable, and mixed (qualitative-quantitative) in terms of its implementation, and descriptive-exploratory in terms of data collection in the qualitative part. The statistical population of the research in the qualitative part includes 19 Iranian experts, including university professors in the fields of marketing management, handicrafts and senior managers of companies that export handicraft products, who through non-random sampling in the form of snowballs, were selected for interviews. The statistical population in the quantitative section includes 11 Iranian university professors in the fields of marketing management, handicrafts and senior managers of companies that export handicraft products, who were selected using non-probability sampling. A semi-structured interview was used to collect information in the qualitative section. To analyze the data in the qualitative part, first, content analysis was used to code the interviews, and in the quantitative part of the research, the self-interaction matrix was used for interpretive structural modeling (ISM). In the qualitative section, 16 sub-themes and seven main themes (indices) were extracted. In the quantitative part, a four-level model was obtained, and the most effective indicator of this model is electronic communication and interaction with customers. Also, its most effective indicator at the seventh level is confidence in purchasing. Therefore, 5 other criteria also play the role of interface factors in this model.

The border guards of the Islamic Republic of Iran are responsible for the protection and defense of the country's borders, and in order to improve their performance and increase productivity, they should pay attention to self-care, health and personal satisfaction. Self-care has a special place as an effective way to maintain health, improve morale and balance work and life. The purpose of this research is to design a self-care model for border guards of the Islamic Republic of Iran.

In terms of its objectives the present study is of an applied research type and in terms of the nature and method of data collection it is a mixed-method study and exploratory. In the qualitative phase, semi-structured interviews and grounded theory were used. The statistical population of the qualitative part of the research was the border guard commanders of different provinces, 15 of whom were selected based on the principle of theoretical saturation. The statistical population in the quantitative phase was all border guard employees of the country, 335 of whom were selected based on systematic random sampling. The tool for collecting data in this research was a researcher-made questionnaire obtained from the primary codes.

The data sets obtained after the continuous process of open, axial and selective coding were organized in the form of 122 open codes, 80 concepts, 15 components and 6 categories based on a systematic approach. The findings of the research show that the self-care model of border guard employees of the Islamic Republic of Iran under the categories of self-confidence and organizational trust, self-awareness, personal and professional goals, adaptive intelligence and regulation of emotions, independence in decision-making, self-care, reward and encouragement system, organizational support, learning opportunities and development, employability and exercise of responsibility, organizational culture, effective leadership, creating a safe environment and acceptance of error, attention to health, relaxation and stress management and constructive communication were categorized; and in terms of comparative fit indicators, parsimonious and absolute validation was fitted (p<0.05).

In this research, an attempt was made to study the self-care model of border guards of the Islamic Republic of Iran in an integrated framework and to explain these relationships in the form of a model. The results of the coding show that the factors involved in this model are generally placed in 6 main categories: 1) axial category, 2) interventionist, 3) causal conditions, 4) contextual conditions, 5) strategies, and 6) consequences. Finally, according to the presentation of the self-care model of the border guards and also the validation of this model, it is suggested that the extracted model be used and exploited in all the border guard departments of the provinces of the country as a self-care model of the employees.

This research aimed to design a self-care model for the personnel of the Law Enforcement Command of the Islamic Republic of Iran. The research is applied in terms of its objective, qualitative in terms of data nature, and descriptive in terms of its execution method. To collect information, semi-structured interviews and grounded theory were utilized. The study population consisted of law enforcement commanders from various provinces, with 15 participants selected through purposeful theoretical sampling based on the principle of data saturation. The collected data were systematically organized through an ongoing process of open, axial, and selective coding, resulting in 122 open codes, 105 concepts, 15 categories, and 6 classes.The findings of the study indicate that the self-care model for the personnel of the Law Enforcement Command of the Islamic Republic of Iran is categorized under the themes of self-confidence and organizational trust, self-awareness, personal and professional goals, adaptive intelligence and emotion regulation, independence in decision-making, self-care, reward and incentive systems, organizational support, learning and development opportunities, employability and responsibility, organizational culture, effective leadership, creating a safe space and acceptance of mistakes, attention to health, tranquility and stress management, and constructive communication.Finally, it is recommended that the findings of this research be used as a guide and general framework for self-care among the personnel in the law enforcement command offices of various provinces.

Proposing a Participatory Management Model based on Crowdsourcing in Government Organizations (Case study: AbstractThe purpose of this article is to present the participatory management model based on crowdsourcing in the Ministry of Education of the country in the form of a case study in the Education Department of Qazvin province. This research with an exploratory approach seeks to answer this basic question, the dimensions and components of the collaborative management model based on crowdsourcing in the Ministry of Education of the country as a case study in the Education Department of the province. What are the Qazvins? Therefore, after explaining the basic concepts and reviewing the theoretical foundations, related reports and documents, a review and an interview guide were prepared, then, along with the purposeful identification of fourteen specialized and related academic and executive experts, an in-depth interview was conducted and based on the concepts, The dimensions and components of the evaluation model were extracted from the point of view of experts in the field related to crowdsourcing and participatory management by using thematic analysis strategy. by analyzing the theme, a total of 135 descriptive codes (basic theme) were extracted and from their analysis, 39 interpretive codes (organizing theme) were obtained, and finally, with the final review, 3 relational codes were obtained. E (comprehensive topics) was obtained. 1- Development of the motivational level of teachers and administrators in the Ministry of Education; 2- Innovation at the level of macro-organizational decisions; 3-Prevention of challenges related to the field of human resources, especially regarding teachers. The innovation or value of the article: the researcher, according to the concerns and challenges in the country's education system, in the field of the participation process of teachers and managers of this group in macro-decisions and by combining two categories with the titles of participatory and collective management Spari seeks to provide a network model and concept based on thematic analysis method with emphasis on driving factors. Key words: Participatory management - crowdsourcing - education - theme analysis - teachers - managers

The aim of this research is to identify the dimensions and components of acceptance of social systems of customer relationship management by professional users using Web 2.0 technology. The current research is applicable in terms of nature, qualitative in terms of implementation method, and of descriptive and thematic kind. The statistical population of this research was made up of 15 university professors in the fields of management, business and IT along with managers of digital business companies, selected by non-random sampling method. The criteria for selecting people are having a doctorate degree with more than 10 years of experience in digital businesses, having time, interest and ability to take part in interviews (a semi-structured) and fill the questionnaires. Also, MAXQDA 2020 software was used in data analysis. The identified factors were extracted in the form of 40 indicators, 8 components and 3 dimensions. Components and indicators of dimensions and components of acceptance of customer relationship management social systems included three dimensions; organizational, customer, and technological; which organizational dimension has three components (manpower, organizational culture, organizational structure), customer dimension includes three components (value creation, customer satisfaction, expectation of performance), and technologically has two components (social networks, content production).

The purpose of this study is to investigate the effect of providing a brand dependency model based on brand experience in shopping malls and malls, taking into account the role of Activity Base Cost. For this purpose, in the first study, to identify the components of customer experience management components on brand loyalty from Grounded Theory approach, and in the second study, the model test was used using quantitative method. Protocol and Semi Structure interview with twenty senior managers was first tools to gathering data the, and in a quantitative method, required data was collected from 384 customers and analyzed by Amos software.The researcher conducted 20 interviews, theoretically saturated, and finally extracted 156 open source codes. Based on the theoretical literature, the researcher conducted axial and selective coding and presented the results in six main dimensions and thirty sub dimensions.The researcher presented her research in the form of a model including six main dimensions: brand afttachment, brand experience, brand loyalty, Activity Base Cost, shopping malls and properties, and finally customer satisfaction and twenty-nine sub-items.The results show that the activity base cost process for customers will lead to trust and loyalty to the brand.

Due to the current situation in Iran and the existence of currency problems in transferring currency from Iran to other countries, the need to identify the appropriate international payment method in the face of sanctions, as a social responsibility has become more necessary for the country's Banking system. In this article, it has been tried to choose the most suitable international payment method focusing on foreign brokers in Iran's Banking system, so that in addition to fulfilling the social mission of Banks, the best advice can be provided to corporate clients with a social marketing approach.This research is a combination of library studies and interviews with experts in terms of practical purpose and data gathering. It is also a method of gathering library and field information. Data gathering tool after discovering the dimensions of the research through in-depth interviews with experts was a questionnaire that was designed with 24 questions researcher's made and after proving its validity and reliability among the research population (32 experts in the Iranian Banking system). This questionnaire was designed to research four main hypotheses in terms of "open account", "Advanced-Payment", "Collections" and "letter of credit" in order to select the best international payment method . The results of using some non-parametric tests showed that foreign brokerages of the Banking system only tend to use the two methods of "open account" and "Advanced-payment", which the use of "open account" is more than the "advance-payment" method. Finally, suggestions were made to managers in the field of staff-training.

Nowadays, in the banking industry, paying attention to the needs of customers in different sectors is one of the strategies of international banks such as Marilynch, Citigroup and HSBS. the Bank will absorb more resources. Due to the similarity of banking services and the rate of facilities and interest on Bank deposits for Bank customers, customer loyalty, especially corporate customers, requires attention to social marketing along with corporate banking.In this study, according to previous researches that existed in Science Direct database from the beginning of 2021, using the Meta-Synthesis of Qualitative research, which was a combination of previous research and expert's interview in the field of corporate banking and social marketing, to qualitatively explain the dynamic corporate Banking model, was based on new Banking technologies &amp; social marketing was also considered. Finally, the model was designed in four dimensions and fifteen components, which are technological factors, corporate social responsibility factors, factors beyond the bank's control, and finally New banking practices were important. Due to the dynamics of the model, banks should have fifteen components including financial technology, financial technology lending, crowdfunding, cultural factors, political factors, social factors, economic factors, green marketing, disclosure of financial content in accordance with legislation, Justice in the payment of banking facilities to companies, attention to shadow banking, offshore banking, open banking, digital banking and decentralized banking according to the internal structure and internal strengths and weaknesses, as well as opportunities and environmental threats under consideration redesign and use this Model.

The main task of every bank is to provide financial resources from the inactive part of society and allocate it to individuals for fair distribution of wealth or allocating credit to economically active companies for wealth creation. Therefore, the use of validation to observe the credit health of the banking system seems necessary and vital. The misconception of the banking system regarding obtaining collateral instead of accurate customer validation will increase the claims of the banking system. In this research, according to the check and review of available articles and studies during the years 2020 to 2022, as well as in-depth interviews with 12 banking system experts who had relevant education and work experience in the field of study, the dimensions, components and indicators It was calculated, which was categorized into four dimensions and 18 components. The reliability coefficient of all indicators was at an acceptable level above 70%. Finally, it was recommended to the banks that for customer validation, they should pay attention to the four main dimensions of "analysis of company balance sheet", "types of customer activity", "corporate social responsibility factors" and "factors related to the customer's active industry".

Today, the concept of "brand dependence" in the marketing literature has been introduced to predict the desired changes in after-consumption behaviors of customers that strongly affect the behavior and intention to repurchase the brand. Brand experience, on the other hand, is a type of empirical marketing that involves a set of conditions that a company creates in order to influence customer sentiment toward a particular product or company name. Brand experience is the basis for predicting consumer behavior that has a positive effect on consumer satisfaction and consumer loyalty. Given that shopping malls and malls today have grown almost in large cities, this issue has become very important to create a pleasant brand experience and brand dependence in these malls. The present study seeks a conceptual model to explain the concept of customer experience management of brand dependence with a fundamental approach and the researcher has used a mixed approach. In this way, in the qualitative part of the data theory strategy and including open, axial, selective coding in order to achieve the research model model and in a quantitative part of the descriptive survey method and to test their proposed model of PLS ​​software Has used that the research results are presented in the form of an approved and fitted model, including 6 main dimensions and 32 sub dimensations.

Improving Iran's handicraft businesses in e-commerce is one of the key factors and one of the main elements of success in the development of tourism in the country, so much so that many experts consider the key to success in tourism development to establish a reliable and trusted e-commerce process for buyers. The aim of this study was to design a hierarchical model for improving Iranian handicraft businesses in the context of e-commerce with the focus on promoting customer trust and using a mixed (qualitative-quantitative) approach. Extraction of 16 criteria of the model in the qualitative part was done by interviewing 19 experts and determining the relationship between variables to achieve the model in the quantitative part relying on interpretive structural modeling. As a result, a seven-level model was obtained. The most effective criterion of this model is accurate and complete introduction of products, continuous inspection and reporting of website performance, and its most effective criterion in the seventh level is creating peace and security in shopping. Therefore, 13 other criteria also play the role of interface factors in this model.

Understanding and utilizing e-commerce capabilities is essential for all companies that strive to meet customer needs and execute programs and goals as quickly as possible. Developing e-commerce capabilities can have a positive impact on the country's exports. The main purpose of this research is to investigate the development of e-commerce capabilities and efficiency in improving corporate performance. In addition, in this study the role of distribution and communication efficiency as two mediating variables has been evaluated. The purpose of this research is applied research and from the viewpoint of data collection, it is descriptive-correlational. The statistical population of the study consisted of Managers, Marketing, Sales, Production and Operations Managers and experts of food export companies in Tehran province. 157 individuals were selected through cluster sampling and the data collection tool was a questionnaire. Structural equation modeling and hypothesis tests were performed by two software Smart PLS2.0 and Spss2.0. The findings indicate that the mediating role of distribution and communication efficiency of e-commerce capabilities has a positive and direct effect on e-commerce performance.

Entrepreneurship in the field of knowledge has numerous problems due to dramatic changes and environmental uncertainty; However, these firms are considered as precursor, and substantial progress in knowledge, economics and employment cannot be achieved unbeknownst to them. The idea and team of such businesses are key elements for the success of these firms. The current study was carried out to investigate the impact and appropriateness of idea and team elements on the success of knowledge-based and technology-based start-ups. Results were proved to be applicable and fundamental based on the data collection, obtaining from semi-structured and in-depth interviews with 21 professional entrepreneurs in Khorasan Razavi province. It was revealed that companies with knowledge-based ideas possess weak ties, high level of education, high experience in industry and low in entrepreneurship. To improve performance, a system on the basis of interpersonal communication improvement, behavioral resources increasing, and paying more attention to customer demand must be organized. However, in technology-based start-ups, members were shown strong ties, intermediate education, limited industry experience, and considerable entrepreneurship. So, they need to monitor the changes in technical area more accurately, make the goals clear, and increase the technical skills in order to improve performance.

The purpose of this study was to investigate the effect of innovation strategy on the performance of new product development, with emphasis on the value co-creation strategy in Tehranchr('39')s private insurance companies. The research method is descriptive-correlational. The research community was senior managers in five areas of insurance (liability, fire, automobile, freight and machinery) in the city of Tehran, which included 100 people. In this research, random sampling method was used, 80 managers were selected as sample. Data were collected through a standard questionnaire 48 questions from 79 managers and experts in 17 active companies in the insurance industry in Tehran. Validity of the research questionnaire was confirmed by the experts and reliability of the questionnaires was confirmed based on Cronbachchr('39')s alpha coefficient. The conceptual model was designed with five variables and ten hypotheses. Descriptive statistics were analyzed by SPSS-24 software and statistical characteristics such as frequency, percentage, mean and standard deviation, tables and charts were presented and then SMART-PLS software was used to test the hypotheses. The results of the research including path coefficients between variables and the significance of t (β = 0.436 t = 4.63) and intermediary effect analysis have shown that there is a significant and direct relationship between the innovation strategy and the performance of the new product development and the role of mediation in the value co-creation strategy Not verified. Also, the impact of mediation between the two variables of design strategy and marketing strategy is not confirmed by the relationship between the innovation strategy and the performance of the new product development.

Knowledge is a key and valuable advantage of organizations, which is regarded as the basis for the constant growth and maintenance of their sustainable competitive advantage. Moreover, the success of the innovation process heavily depends on knowledge too. This research is aimed at investigating the impact of knowledge management (KM) on organizational innovation performance with reference to the mediating role of organizational learning in the manufacturing of petrochemical products. The statistical population of this study consists of senior managers, middle managers, and field managers along with a number of experts in petrochemical holding company including 263, from whom a sample of 156 respondents was selected to answer a questionnaire of 63 questions. Stratified random selection was employed with Cochran method to determine the sample size. To test the hypotheses, the Structural Equation Modeling Method using Smart PLS2 software was used. The results indicated that KM has a positive and direct impact on organizational learning as a mediator variable on innovative performance in the holding company under study. Research sub-hypotheses showed that knowledge management sub-processes, such as the creation, storage, sharing and use of knowledge, affect improving the organization's innovative performance positively.

The research devoted to evaluate the performance of an organization based on a balanced scorecard approach. Evaluate the performance of Planning and Development Department of Khuzestan Steel Company in 1393 based on a balanced scorecard approach. This study is applied and descriptive methods. The population of this research includes managers, employees and customers of Department. Using previous research as well as the strategies, indicators compiled by the previous and interviews with experts the indexes of four perspectives were formulated. To measure the financial perspective and some indexes of internal processes the documents related to this perspective were used. Three questionnaires were developed to extract the realization of other indexes. For analysis of ratio data the fulfillment percentage of indexes and for interval scale indexes single-sample t-test were used. The surveyed population has achieved most objectives, that is, 95% financially, 49% concerning customers, 75% in questionnaire indexes and 57.8% in non-questionnaire indexes of Internal Processes, and 65% for Growth & Learning. the Planning and Development Department of Khuzestan Steel Company failed to archive all objectives but its performance in desired situation.

Developing and increasing technology-oriented and high tech products export is one of the most important goals of Iran long term strategies. Exporting technology-oriented goods & services is the culmination of scientific & technological activities which may lead to sustainable employment, great surplus value, national power and wealth for the country. In this paper, technology- oriented export companies of Pardis technology Park which are under supervision of presidential science and technology deputy have been studied. In this regard, by using exploratory mixed method, Facilitator factors affecting technology-oriented goods has been recognized by qualitative research through directional qualitative content analysis method in five categories (Chamber of Commerce, presidential science and technology deputy, government in macro level, international partners and cooperative level). At the next step these factors have been analyzed using interpretive structural modeling and Dematel method which are soft modeling approaches. Factors of casual relationships and also their interpretive structural graded model were extracted and factors relating to the government clusters are recognized as the most important Enablers for developing technology-oriented goods.

Extending the export of high technology-based products is one of the most important goals of long term strategy of the country’s export development. In the present study, the main structures influencing the success of exportation through intangible resources (market orientation and entrepreneurial orientation) and the role of dynamism of export target market are investigated by considering the resource-based approach. The research objective was applicable and the research type was analytical survey. The research population included all 15 technology-based firms exporting goods in Pardis Technology Park. In this study, dimensions of the factors contributing to the entrepreneurship orientation and market orientation structures of exportation were identified based on literature, then the role of these factors in the success of technology-based products exportation were validated through interviews with managers. In order to identify relationships and model making, interpretive structural modeling method and Dematel techniques were used and relations between the factors and their interpretive structural modelling was extracted. Finally the efficient role of intelligent market orientation approach and the efficient role of innovation from the entrepreneurship orientation structure on improving the export performance of technology-based companies were elicited

According to research conducted by many factors have an impact on the performance and commitment of organizations including organizational structure, organizational environment, policies and procedures, organizational culture, training and knowledge management in the organization, etc.Intelligence agencies that the organization makes decisions wisely using the maximum of their intellectual abilities and intelligent behavior and presence in the business environment of the show. And thereby improve their organization's performance and organizational commitment.
This research is based on correlation assumptions level of performance and commitment of nurses in private hospitals Alborz Province was conducted. A stratified sampling study population included 700 patients from community nurses in private hospitals, sample using a questionnaire containing 80 questions and 101 assigned to the face and content validity by using confirmatory factor analysis were examined is taken. Cronbach's alpha reliability coefficient questions via (0.91), respectively. For this purpose, 130 questionnaires were distributed and then collected 106 of these, 5 were deleted as a result of flawed.
Based on the results of the study measured a total score of organizational intelligence in the study population, higher than average performance and organizational commitment has been below the national average. The dispersion observed in 7% of nurses and 47% of the variance in organizational commitment of nurses is explained by the dimensions of organizational intelligence.
As the results show higher than average of the sample group has organizational intelligence and organizational performance and organizational commitment is lower than average, it is suggested to preserve, protect, and promote the necessary measures be taken.

In Competitive conditions of the market to obtain a suitable position in customer's minds in a way that they are loyal to the company is important. One of these factors is the company's brand value. This study seeks to identify the elements of the 4c marketing mix and prioritize them in Yazd province's ceramic tile industry. The first step is to review the literature in order to investigate the indices of 4c marketing mix. After finalization of the factors with expert opinion in the Field of marketing and sales for ceramic tiles industry, in the second step to determine the relationship between measures used Dematel method to determine the relationship between measures and in the third step used the ANP to determine the weight of each criterion with regard dependence and feedback between criteria. In the last step of this research we are ranking three reputable companies in the ceramic tile industry in Yazd Province by using of vikor method. The Results obtained by Dematel method show that frequent contact with customers was identified as the most influential indicator. The results of ANP Suggests that refer of experienced marketers to the location of the customer is in first place by weight. and then increase the number of distribution centers and make site Information respectively, as the most important criteria to have the highest weight, result of Vikor shows that third ceramic tile company has the minimum distance to the ideal case.

The aim of this research is to study the relationship between intentions to e-government with organizational agility in Tehran province Gaz Company. For this purpose a primary and five secondary hypotheses were formulated. The statistical society of this research is the gas company staff of Tehran province which among them using sampling formula of limited population, 120 people were selected. To collect the data, the intentions to e-government standard questionnaire of Torres et al and self-designed questionnaire of organizational agility were used. The validity of questionnaires was confirmed by professors and experts. Also using Cronbach's alpha test, the reliability of e-government questionnaire equal 87/ and organizational agility equal 92/ was determined. Collected data analyses took place in the SPSS software environment. Pearson correlation, Friedman and binomial tests respectively were used to hypotheses test, ranking of organizational agility dimension and review variables situation. Findings of the study indicated that intentions to e-government have a relationship with all agility dimensions (organizational leadership, organizational change, organizational culture, customer service, performance management) and as a result with organizational agility.

Studies in the field of brand management emphasize the impact of this branch of marketing on performance، profitability and business value for its stakehold-ers. For being survived، companies should focus on competitive advantages and getting more consumers’ satisfaction for sale and more market shares. One of the useful tools that make the company less vulnerable in market competitive activities and consumption liability and repetition is brand equity. The purpose of this study is to investigate the impact of brand equity on the consumers using Buil & Martinez model (2013). This research is considered as applied based on purpose and descriptive-survey based on data collection method. Hypotheses were tested using structural equation modeling or SEM (in Lisrel software) and the data of 385 Snowa home products consumers in Tehran. Brand awareness plays a salient role in the process of creating Snowa brand equity. The findings also confirmed the impact of brand equity on consumers'' responses. The results of this study، in addition to knowledge about the current situation and choosing appropriate marketing strategies for the future of SNOWA، indicated a brand with high equity can cause behaviors such as willingness to pay price premiums، attitude towards brand extensions، brand preference and ultimately purchase in-tention.

Nowadays, information technology and its evolution have turned into one of the most important strategic elements of organization. Senior managers of organization have effective role in the organization's function thanks to their decisions. Organizations need different instruments for getting access to updated information. One of these instruments is executive information systems the use of which depends on different factors. This study aims to examine indices related to the application of information system in terms of the effective factors which are important in the use of EIS in the following 3 groups: Technological, Organizational and Environmental. These in docs will be ranked. The statistical population of this research included senior, middle and operational managers and information technology department's experts in AlborzDarou Pharmaceutical Company. A questionnaire tool developed by researcher was used for data gathering. Research finding based on Structural Equation Modeling (SEM) indicted that the following factors have sequentially effective role in utilization of this system: 1) Technological factors: User Technical-Support, IS Competency, IS Structure, IS Facilities; 2) Organizational factors: Top Management Support, Functional Integration, Firm Size, Information Intensity; 3) Environmental Factors: Environmental uncertainty, External Pressure. These factors account for approximately 56% of effective factors in use of EIS. Therefore it must be said that there are other key factors which are not included in this research.

In recent decades، a new cultural values in result of the attainment of knowledge of interdependent organizations، society and the environment has be realize. People have gradually realized that the organizations action take profit and loss for the community. In other words، society expects to receive a more net profit from organizations and they distribution equitable. The aim of this study was to identify the relationship between corporate social responsibility with customer loyality. The research methodology is descriptive - correlation، research type is applied، execution method was survey and data collected method was field. The study population of the study was customers of Bank Mellat in Tehran. The sample was 384 and the method sampling was cluster. To data collect، Rvjyrvtana Hachy Tara (2011) was used. Descriptive statistics were used to describe the status of the subjects. To determine the significance of hypotheses، Pearson''s correlation and stepwise regression was used. And to evaluate the acceptability of the coefficient t-test was used. The research results showed that there was a significant relationship between Corporate Social Responsibility with Customer Loyalty.