ahmad torkfar

The purpose of this study was to evaluate the environment and determine the position of the Judo Federation with a strategic approach. The research method is descriptive and applied in terms of purpose, and data collection was performed in a mixed field (quantitative and qualitative). The statistical population of the research in the quantitative part included 70 officials of the federation and provincial judo delegations and managers of national league clubs and in the qualitative part, 12 experts. Due to the limitations of the members of the statistical community, the statistical sample was equal to the community. The research information was collected from upstream documents, background literature, questionnaires and expert opinions, and was summarized and finalized in the Steering Council. The research instrument was a researcher-made questionnaire whose content validity was confirmed by 10 university professors and its reliability was confirmed by using Cronbach's alpha calculation (α = 0.86). The results showed that in the Judo Federation, there are 7 strengths, 9 weaknesses, 9 opportunities and 8 threats. According to the findings, the total final scores of the Judo Federation Internal Factors Evaluation Matrix were 2.63 and the total final scores of the External Factors Evaluation Matrix were 2.68 and the offensive strategic position was obtained. The authorities should take the necessary steps to increase the development measures of judo by exploiting the strengths and using the opportunities in a timely manner, while eliminating the weaknesses and reducing the effects of the threats.

The present study was designed and conducted to provide a model of the role of exercise in students' biological health. The present study is applied in terms of purpose, because the results of this study can be used for healthy biological development of individuals. The present study was a mixed research that was conducted qualitatively and quantitatively. The method of data collection in the present study was field. In the present study, the statistical population in the qualitative section included experts and professors aware of the research topic. Also in the quantitative part of the research, the statistical population included students of universities in Bushehr and Fars provinces, including public universities, Azad, Payame Noor. These students included people who were regularly involved in sports activities. These individuals were divided into several groups based on their activities in sports (public sports, educational sports, professional sports and championship sports) who collaborated with the present study according to their sections. The data collection tool in the present study was a semi-structured interview and a researcher-made questionnaire. Structural equation method was used to analyze the research data. The whole process of data analysis was performed in SPSS and PLS software. The results of the present study showed that participation in public, educational, championship and professional sports improves the status of healthy biological indicators including physical self, creative self, self-coping, self-innuend and self-community. Therefore, paying attention to the development of sports in universities can pave the way for a healthy biological improvement.

The present study was conducted to design a paradigm model of a strategic sports leisure program with an emphasis on the Iranian-Islamic model with a combined approach. In terms of applied purpose, the present study was a research method mixed with consecutive exploratory type and survey collection method. The statistical population in the qualitative section includes professors of sports management specializing in leisure and strategic planning and professors of sociology of sports; These individuals were purposefully selected as standard criteria for qualitative interviews on the subject of research (16 interviews with 16 people and continued until theoretical saturation). The statistical population of the quantitative section is the experts of the Sports and Youth Department of Fars Province (80 people). The data collection tool in the present study was a semi-structured interview and a questionnaire extracted from the qualitative section. In order to analyze the data of the present study, coding in the qualitative part and structural equation method in the quantitative part were used. In the qualitative part of the research, it was found that the categories were identified in the form of 16 categories and 62 concept codes, and in the heart of the six dimensions of the paradigm model as causal causes (4 categories), the main category: strategic leisure strategic plan (1 category), strategies (4 categories), contextual conditions (3 categories), intervening conditions (3 categories) and consequences (1 category) were included.

The present study was designed and implemented with the aim of presenting a model for the development of color psychology in sport production companies. The present study was one of the qualitative researches, and the statistical population of the study consisted of all experts in the field of color psychology. According to the selection of snowballs, 13 people were identified as the research sample; the data collection tool being a semi-structured interview. Open, axial and selective coding was used to analyze the research data. The results showed that among the identified strategies were the appointment of specialized working groups in the field of color psychology in sports, design and determination of functional standards of color psychology in sports, holding training courses on color psychology in sports, attracting psychologists, use of color in the field of sports, creating technical knowledge in sports production companies of the society about the color interests of different groups of society, and updating the knowledge of sports production companies regarding color psychology in sports.

The present study was designed and conducted with the aim of providing a communication model of factors affecting the development of Data-driven Policies in Iranian sport. The method of the present study was mixed (qualitative-quantitative). The statistical population of the study included the elites in the field of research. For this purpose, 12 people were identified as the research sample according to the purposeful sampling method. The research collection tools included a researcher-made questionnaire and a semi-structured interview. The validity of the questionnaire was examined according to the Expert opinion. Also, the reliability of this questionnaire was evaluated using Cronbach's alpha calculation method (α = 0.89). In the quantitative analysis of the research, Demetel method was used. The results showed that 5 general factors including supportive aspects, personal issues, legal aspects, technical infrastructure and security issues were identified as effective factors. According to the results, it was found that individual issues (network effect = 1.599) and supportive aspects (network effect = 0.234) as causal factors and technical infrastructure factors (network effect = -0.056), legal aspects (-1 / 201 = network effect) and security issues (-0.688 = network effect) were identified as disability factors.

The present study was designed and conducted with the aim of presenting a groundwork model for the return of the elderly to physical activity in the post-corona period. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based on the research approach. The statistical population of the qualitative part of this study consisted of elites and experts in the field of sports management and knowledge of the research and managers of selected sports organizations (17 people and continued until theoretical saturation) and in a small part the statistical population includes all the elderly in the three southern provinces (Bushehr, Fars, Kohkiluyeh and Boyer-Ahmad) who were active in municipal parks and sports clubs (384 people). The tools of the present study included semi-structured interviews and a questionnaire. To examine the data of the qualitative part, open and axial coding was used and in the quantitative part, the structural equation modeling method was used. The whole process of data analysis was performed in SPSS software version 24 and Smart PLS version 2. The results of the present study showed that the components of the model for laying the groundwork for the return of the elderly to physical activity in the post-corona period include media, management, facilities, sports coaches and sports programs, respectively. Also, the results of the present study showed that the research model has a good fit.

The present study was conducted to design a model of opportunities and challenges of using guerrilla marketing in Iranian sports applying a combined approach.

In terms of applied purpose, the present study was a research method mixed with consecutive exploratory type and a survey collection method. The statistical population in the qualitative part included professors and researchers (13 people) and in the quantitative part included university professors and sports managers (144 people).

In general, it was found that opportunities include: very low cost, high durability, ad sharing, possibility of participation, high diversity, high attractiveness, visual beauty, public acceptance, message comprehensibility, customers' emotional response, impact on the mind unconsciously, engaging the imagination, creating a sense of surprise and creativity. Also, high innovation and challenges include: misinterpretation of the advertising message, improper placement of the ad, failure to provide permission to install the ad, high bureaucracy to get the ad to install the ad, water status and air on propaganda, creating obstacles for people, high risk of guerrilla propaganda, the possibility of creating life-threatening consequences following the installation of guerrilla propaganda (projectors, special billboards, etc.) and cultural-religious restrictions.

Finally, solutions were also provided for this purpose. Given the numerous benefits of guerrilla marketing in the country's sports, it is recommended that the country's sports managers (in the private and public sectors) use guerrilla marketing techniques.

the aim of this study was to investigate the The role of cyberspace on athletes' behavioral and emotional responses: A case study brand in sports. This research In terms of purpose is Practical and In terms of how to it was done, it is a description of the type of correction. The statistical population of the present study was all professional athletes of Shiraz (26387 people). According to Cochran's formula, 379 people were identified as the research sample. Sampling method is cluster-random. The data collection tool in the present study was a questionnaire measuring the use of Khaledi and Saghaei cyberspace (2018) and a questionnaire of behavioral and emotional reactions of Zarei and Naseri Ashtrani (2018). In order to analyze the data of the present study, statistical method of structural equations was used using PLS software. The results of the present study showed that cyberspace has a significant effect on learning history, selective attention to the brand, as well as the motivation of athletes to brand. The research results also showed that cyberspace has a significant effect on enjoyment, motivation and mastery of the process of buying athletes towards the brand. Also, the amount of T in all relationships in the research model is more than 2.58, so at the level of 0.99, cyberspace affects the behavioral and emotional reactions of athletes to business letters in sports. The results of this study can be effective in understanding the psychological strategies that affect the behavior of athletes.

The present study was designed to investigate the factors affecting the improvement of sports leisure with emphasis on the Iranian-Islamic model. The present study is applied in terms of purpose and descriptive-survey in terms of data collection method, which was conducted in the field. The statistical population of the study was all citizens of Shiraz who regularly participated in physical and sports activities of ordinary leisure in public places, parks, parks, etc., but unfortunately the exact number of them was not available. Therefore, according to the Cochran's formula in the conditions of uncertainty of the population size, 384 people were identified as the research sample. The sampling method in this study was available in cluster form based on geographical areas. Data collection tools in the present study included a researcher-made questionnaire. This questionnaire has 21 questions. The statistical method used in the present study included exploratory factor analysis. To analyze the data of the present study, SPSS software version 20 was used. The present study showed that after the studies, the factors affecting the improvement of sports leisure improvement with emphasis on the Iranian-Islamic model were classified into four categories including technical factors, social factors, psycho-physical factors and anthropological factors.

With the growth and development of cities, the information needed for urban management and planning has greatly increased and become more complex. Extensive networks of urban facilities, distribution and population density, land use add to the complexity of this planning. It becomes a sport. In this study, by studying the current location of sports facilities based on their access radius, their density in different areas is determined and shows which areas do not benefit from these services. In this research, GIS software has been used. This software, while showing the current status of sports venues in Shiraz, has determined their access radius compared to other sports venues. First, we place the location of sports venues in the city of Shiraz in the software, then by studying previous research, with the help of expert experts and the rules of access radius and performance of each sports venue, we determine and evaluate 5 groups from appropriate to inappropriate. It can be said that places that take on inappropriate value are far from the available sports venues and are not within the reach of any sports venue, and sports venues that are within the appropriate to moderate access radius of each other have a high density in the range.

The purpose of this study was to develop a model for managing the performance of physical education of the Ministry of Oil based on the organizational excellence model. This research is applied in terms of purpose and the data were collected in the field and qualitatively, based on purposive sampling by conducting 22 in-depth interviews with expert participants in sports in the Ministry of Oil. After each interview, codes were extracted. After the 18th interview, the answers were a repetition of the previous interviews. Therefore, the interviews were interrupted. Data analysis was performed by Delphi method and components and indicators of physical education performance management of the Ministry of Oil were identified based on the principles of organizational excellence. Findings showed that 12 components and 37 indicators in the criteria of enablers and 4 components and 12 indicators in the criteria of results help to develop the management of physical education performance of the Ministry of Oil. It can be said that achieving the empowering components will improve the quality of working life, system maturity and the development of organizational productivity in the Ministry of Oil.

This research aimed to identify and prioritize the strategies of sports production companies in the direction of economic development of sports using AHP-TOPSIS integration method (case study: Jame Jam Sports Company). The research method was survey. In order to identify the strategies of Jame Jam Sports Company, the theoretical saturation method and identifying the experts of the studied company by snowball method were used to identify the strategies. In order to analyze the research data, AHP and TOPSIS methods were used SUPER DECISION software and BT TopSis SoLver software. According to the results of the research, it was found that the most important strategies of Jame Jam Sports Company included the strategy of merging with other companies, the strategy of vertical integration upwards and the strategy of heterogeneous diversity. Therefore, the company needs to integrate with other companies in order to create a stronger structure through the development and improvement of its capabilities.

The purpose of this study was to design a customer relationship management model in sports stores with ISM approach. This research is applied in terms of purpose and data collection was done in the field in a mixed qualitative and quantitative manner. The statistical population in the quantitative section included all managers of large sports stores that using stratified sampling method with proportional volume and the formula of Cochran sample size and the probability of possible fall, 400 people were selected as a sample and in the qualitative section, 18 They were experts. The research tool in the first part was a researcher-made questionnaire containing 12 factors affecting the development of customer relationship management in sports stores and in the second part, the structural self-interaction form. The validity of the questionnaire was confirmed by 10 professors of sports management at the university and its reliability was confirmed using Cronbach's alpha calculation (α = 0.87). Interpretive structural modeling technique was used to structure the factors. Findings showed the effectiveness of 12 factors and the structuring of factors at five levels. Factors of knowledge learning, knowledge dissemination and training classes for marketers and sales department were the model. Focusing on training and improving the level of knowledge and awareness of marketers as well as customers will facilitate the achievement of other factors and will help develop customer relationship management in department stores. ، .

The present study was designed and conducted to investigate the effect of participation in sports-based leisure activities on social empowerment and social development of school teachers. The method of the present study was descriptive-analytical and was a causal method based on structural equation modeling. The statistical population of the study consisted of all school teachers in Bushehr province, but an accurate and comprehensive number of them was not available. Therefore, based on the Cochran sample size formula, 384 people were identified as the research sample. After distributing and collecting research questionnaires, 321 questionnaires were analyzed. The sampling method in the present study was random clusters according to the geographical areas of Bushehr province. Data collection tools in the present study included three questionnaires of leisure status based on sports Karimian et al. (2013), social empowerment of Merle et al. (2011) and social development of Ellis and Itzman (1990). The statistical method used in the present study included the structural equation method. The results showed that participation in sports-based leisure activities has a significant effect on social empowerment of 0.498. The results showed that participation in sports-based leisure activities has a significant effect on social development of 0.527.

In the current world system, productivity and its promotion is one of the main goals of active and living organizations.This study aimed to investigate the productivity indicators and determine the factors affecting the productivity of sports facilities in higher education centers and universities in Fars province.

The type of research is descriptive-analytical and applied in terms of purpose. The statistical population of the study included managers, coaches, operators, administrators, sports officials of universities and higher education centers in Fars province and users of these centers, equal to 1035 people. The statistical sample size is selected based on Krejcie and Morgan (1997) table equal to 280 people. In order to collect information in the qualitative part of the Delphi method and in the quantitative part of the researcher-made questionnaire with a reliability of 0.91. Used. In data analysis, descriptive part of frequency percentage, mean and standard deviation and in inferential statistics section of exploratory factor analysis, factor analysis by principal component method and to determine their simple structure by Varimax rotation and confirmatory factor analysis method using structural equation model. Was used.

The results of prioritizing the components of eight factors affecting the productivity of sports venues showed, ease of user access; The level of users' satisfaction with the sports space; Observance of ethical points and appropriate treatment of managers and supervisors of sports venues; Determining and adjusting regular working hours; Timely and regular repairs; Leadership and management style of sports managers; The existence of a continuous evaluation system and having economic benefits from the activities of sports venues were recognized as the most effective components in assessing the productivity of sports venues.

Sports managers can use the factors and components identified in this study to review and increase the productivity of sports venues.

Undoubtedly, in sports environments, everyone tries to show their best performance. Therefore, in these environments, in order to achieve success and improve the performance of competition in all age groups, it reaches its highest level (2). One of the problems among student-athletes is their incompatibility with sports environments. This issue, in addition to distorting the sports position of students, also causes problems in their education in different situations (4).Compatibility is so important that various researches have been done in this field. For example, Otto et al. (2019) showed that appropriate sports services improve students' athletic performance while improving individual adjustment in sports environments (9). Adaptation is more important in some situations and eras, including crises. One of the crises that human beings face today and has overshadowed all activities is the prevalence of Quid-19 virus (16). The widespread spread of the virus has raised major concerns worldwide (18). Given the importance of adaptation on the one hand and the impact of corona on psychological and social characteristics on the other hand, the need for social adaptation of students in sports environments in the post-corona era is increasingly understood. The lack of research on adaptation among athletes, especially students in times of crisis, especially the outbreak of coronavirus, has caused major problems for this group of people today. These problems are overshadowed by the culture of sports among students, their distance from sports environments and possibly the decrease in their loyalty and interest in sports. On the other hand, in the post-corona era, students will undoubtedly face problems in social adjustment, which can cause major problems for their presence in sports environments. Therefore, it seems necessary to conduct the present study.

The present study is an applied research that was conducted in the field. Also, the present study was mixed in terms of data collection method, which was performed qualitatively and quantitatively. The statistical population of the present study in the qualitative section included people aware of the subject of the study who were selected as a sample in the qualitative section using purposive sampling method until the theoretical saturation was reached. The statistical population of the quantitative section included all male student-athletes of high schools in Shiraz. According to the available selection, 240 student-athletes were identified and after distributing and collecting the questionnaires, 162 completed questionnaires were analyzed.The research instruments included semi-structured interviews and a researcher-made questionnaire derived from the output of the qualitative section. It had 28 questions that were scored based on a 5-point Likert scale. Content validity, Syrian and reliability of the questionnaire were also confirmed. In order to analyze the data of the present study, open, axial and selective coding in the qualitative part and structural equation testing in the quantitative part were used. SPSS software was used using SPSS software.

After coding, the characteristics extracted from the interviews were identified and summarized. According to the results, motivational, cultural, economic, personal, health and environmental factors are factors that are important for the psychological adjustment of students in the post-corona period, each of which includes several factors (Figure 1). Also, according to the results of the research model, it was found that according to the T-level of each factor, which is higher than 1.96, it can be said that all factors were significantly present in the research model. On the other hand, the results showed that the research model has a good fit.

The present study showed that in order to improve students' social adjustment in sports environments in the post-corona period, motivational factors have the most role. Pakpour and Griffiths (2020) identified that re-emergence in post-corona sports environments requires motivational issues. Motivational factors, by attracting students to sports environments in the post-corona period and improving their social relationships, cause their social adjustment to increase appropriately (22).The results showed that cultural and economic factors had an effect on improving the socio-psychological adjustment of students in sports environments in the post-corona period. It seems that cultural and economic factors cause students to be more motivated to participate in sports environments, which affects their behaviors and attitudes and facilitates their social adjustment (21).Another finding showed that individual factors and health-environmental factors are other factors affecting the improvement of students' socio-psychological adjustment in sports environments in the post-corona period. It seems that paying attention to personal and health factors causes public trust to be formed among students regarding sports environments in the first stage, and then the behavioral and mental problems caused by the outbreak of corona virus in the post-corona period are identified and considered (20).

this study was designed with the aim of presenting a model to improve the status of honoring the client in the Ministry of Sports and Youth. The research method is a mixed of quality and quantitative approaches. The statistical population of the research in the qualitative section included some experts aware of the subject of research and in the quantitative section including professors of sports management and also experts of the Ministry of Sports and Youth that were aware of the subject of the research that 145 persons were recognized by conducted estimations. In the quantitative section sampling was recruited. The data collection tools were a semi-structured interviews and a researcher-made questionnaire. In order to analyze the data, used grounded theory in the qualitative part and structural equations in the quantitative part were recruited. All data analysis processes are performed by PLS software. Having done the quantitative section, 78 final codes in six general dimensions, including causal conditions, contextual conditions, intervening conditions, the main phenomenon, consequences and strategies were identified. Also, the contextual conditions (0.333) and the intervening conditions (0.202) have a more significant effect on the strategies to improve the status of honoring the client in the Ministry of Sports and Youth. In general, due to the extensive environmental changes, serious consideration should be given to the goals and programs of honoring the client in order to keep pace with these changes and respond to the needs of those who refer to the Ministry of Sports and Youth.

This study aims to design and prioritize a strategy for the development of Judo sport in Iran, suing SWOT and QSPM methods.

the research was a descriptive one performed through collecting filed information, using the mixed (qualitative and quantitative) method. The population consisted of 70 authorities in Judo federation committees, the board of directors' members, provincial boards chairman and managers of national league members in the quantitative section, and 12 elites in the qualitative section. Because of the small population, the sample was set equal to the population. The information for research was first gathered from high-level documents, literature, questionnaires and elite ideas, then concluded and finalized by the leadership committee. An author made questionnaire was utilized; its validity and reliability approved by 10 university professors, and by calculating Cronbach Alpha (α=0.86), respectively.

there are 7 strength points, 9 weak points, 9 opportunity, and 8 threats in the Judo federation. 10 strategies were developed using the SWOT analysis method and prioritized using the QSPM technique.

Authorities should develop an integrated system of skill management, facilitate the path for improvement of Judokas, and try to maintain and continue the honors of Judo in the region, Asia, and the world, as well as considered establishment and development of this sport. Focusing on aggressive position strategies, the Judo federation can reach its high goals

The purpose of the present study was to investigate the psychological effects of advertising in cyberspace on Iranian brand equity (focused on sports brands) and marketing mix. Based on purpose, it was applied study and considering data collection, it was descriptive-survey. The research tools were three questionnaires including the psychological effects of advertising in cyberspace, Kotler’s Marketing Mix Questionnaire (2008) and Sarmad & Bazargan’s Brand Equity Inventory (2005). First (qualitative part), to conduct the field interview, the statistical population included the prominent sports marketing professors collaborating with leading manufacturers of Iranian sports brands. These individuals were purposively selected for qualitative interviews. Fourteen interviews with twelve individuals were conducted to reach the theoretical saturation. After collecting data of qualitative part, a questionnaire was developed and distributed among customers of Iranian sports brands. Due to the uncertainty of the exact number of all customers, the maximum sample size (384 based on Morgan table) was surveyed. Skewness and Kurtosis indices were used to evaluate the (normal or abnormal) distribution of data. To formulate the measurement and structural model, SPSS version 24 and Smart software PLS version 2.0 were used. The results showed that psychological factors (enjoyment, positive attitude and positive emotion) had a significant effect on the Iranian brand equity and marketing mix.

The present study was designed and conducted with the aim of phenomenological analysis of the factors affecting the improvement of public participation in school sports. The present study was one of the qualitative researches that was conducted in the field. The qualitative method used in the present study was phenomenological. Participants in the present study included individuals who participated voluntarily in school sports. Participants in this study were sampled using purposive sampling and homogeneous sampling selection approach and at the same time with maximum diversity. This issue was formed until the theoretical saturation was reached. Finally, 15 interviews were conducted in this regard. The data collection tool in the present study was a semi-structured interview. In order to analyze the data, thematic analysis was used. The results showed that there are 4 main themes and 16 sub-themes. According to the results of the present study, the factors affecting the improvement of public participation in school sports were identified in 4 sections, including individual aspects, socio-cultural issues, and management issues and sports facts. In other words, paying attention to the identified factors can provide the basis for improving public participation in school sports.n other words, paying attention to the identified factors can provide the basis for improving public participation in school sports.

The news of several people suffering from an unusual pneumonia at the beginning of the New Year 2020 to the World Health Organization from China led to the introduction of a new type of coronavirus as a cause of a new respiratory disease. With the rapid spread of the disease in China and then to other parts of the world, the new coronavirus, scientifically known as SARS 2 -CoV- and the resulting disease called 19COVID-, caused a great deal of concern and panic among the people of the world. The World Health Organization (WHO) has also announced that the outbreak of the virus is a cause of public health and emergency in the world. This emergency situation has caused concern in the whole society, especially the academic community. In general, the lack or deterioration of health of members of a society from a social perspective causes the inability of individuals to play social roles, disruption of social order and the inability of society to achieve a certain level. However, the World Health Organization's definition of health refers to a state of complete physical, mental, and social well-being, not just the absence of disease and disability; but in most cases, when it comes to health, mainly its physical and psychological dimensions have been considered. At the same time, the growth and excellence of a society depends on various aspects of the health of that society, especially the physical, psychological and social dimensions. In this case, the universities are not separate. Due to the importance of quality in competitive areas, service quality is recognized as one of the key axes of competition, so Islamic Azad University, as an organization with more than 30 years old in the framework of the objectives of the comprehensive scientific plan and in order to achieve policy Higher education institutions in the country should explore new ways to measure their quality in order to increase their market share in the university market to promote health and increase the quality of educational services by increasing customer satisfaction and reducing complaints. Accordingly, it seems that the Department of Physical Education of universities in the south of the country should also examine the quality of its services from the perspective of students, ie the main customers of the university with such an approach to find solutions if there is a problem. Predict and execute to improve services. Doing this research by improving the quality of services through scientific models can increase their satisfaction with various services of the university, growth in the quality of this field and the results for other stakeholders and ultimately society. On the other hand, the analysis of evaluations can help the system in recognizing the strengths and weaknesses of evaluations and help to improve the quality of evaluation and ultimately the quality of education. In this regard, this research it can provide the appropriate tools for systematic diagnosis of service quality deficiencies to the administrators and administrators of the free universities in the south of the country. Therefore, according to the issues raised, the following question was raised for the present study: What is the quality of educational services during the corona to assess health using the Kano model?

The present study is applied in terms of the type of research and according to the method of data collection is a descriptive and survey type of research and considering that the statistical population of this research is students of physical education in the Islamic Azad Universities of the south. The country (Fars, Bushehr, Hormozgan and Kohkilouyeh and Boyer Ahmad) in the academic year 1399-99, this research has been cross-sectional. Sampling was done in several stages, first the total sample of universities was calculated and then the sample of each university was obtained as a relative class and in a simple random sample in each university. Final sampling was performed. The required number of samples was determined using Morgan table 384 people, a total of 371 questionnaires were collected and analyzed statistically. Out of 371 people, 212 are men and 159 are women. Also, from the total number of participants, 154 people from Fars Islamic Azad University, 74 people from Bushehr Islamic Azad University, 62 people from Hormozgan Islamic Azad University and 81 people from Kohkiluyeh and Boyer Ahmad Islamic Azad University were selected. Data collection tools in this study included a modified service quality questionnaire in Therazakis higher education. This questionnaire was used with Kano approach to identify the priority levels of students' needs for service quality. After data collection, frequency, frequency percentage, mean and standard deviation were used as descriptive statistics to describe the research data.

In the table to determine the level of satisfaction with the quality of services of free universities in the south of the country by examining the service quality gap, determining the level of importance (students' expectations of service quality), determining the adjusted importance of the weight of Kano class (score four for attractive needs, The second score for functional needs and the first score for basic needs were multiplied by the level of satisfaction (with a positive sign) and multiplied by the level of importance of each item. Became; Based on the observed results, it was determined that 15 indicators of university service quality are among the basic needs, 7 indicators were in the category of functional needs and finally 7 indicators were classified in the category of attractive needs.

The aim of this study was to evaluate the health of Kano model to evaluate the quality of educational services during the corona. Based on the results of Kano model evaluation, it was found that among the 29 needs identified in this section, 7 indicators were classified in the category of functional needs, which means the needs that bring customer satisfaction as much as their level of satisfaction; That is, the more needs are met, the more customer satisfaction is provided, and conversely, performance needs are usually explicitly demanded by the customer. These features make the organization survive in the market. These needs include a proper laboratory for sports science, the presence of qualified and ethical teachers, the ability and mastery of teachers on the subject, the ability of teachers to interact with students, practical skills acquired for students, performing promised services on time and a strong desire to They were solving students' problems. Also, 7 needs were identified as attractive needs, these needs are the features of the product that have a greater effect on customer satisfaction and increase his satisfaction dramatically. Attractive needs are never explicitly stated by the customer or expected by the customer. Full satisfaction of these needs further increases customer satisfaction. Attractive needs include 7 components of educational and administrative places and spaces, providing services to students in the shortest possible time, staff readiness to respond to students, logical order between courses, ability to prepare students for the future, encouraging students to think, creativity and Innovation and clarity of course evaluation criteria. In general, the results of the present study emphasized the basic, motivational and functional needs of the quality of educational services of Azad University students during the Corona period to assess health using the Kano model. Functional need was also the most important need for students' health during the corona. Due to the results of the research and the importance of functional needs, it is suggested that the directors of Islamic Azad universities, especially the heads of physical education faculties, to satisfy physical education students in today's special conditions as well as the special conditions of Islamic Azad University. It depends on the student that it is better to think about equipping the university unit with a suitable laboratory for sports sciences, as well as using qualified professors with teacher ethics, capable and dominant, so that they can satisfy the students as much as possible. Also, the use of modern teaching methods, counseling skills and communication with students for faculty members of the university, holding workshops should be a priority, and given that the ultimate goal is customer satisfaction, so it is recommended from the constructive views of students in different stages of planning. Design, provide and evaluate more educational services to be used.

The present study was designed and conducted to investigate the effect of participation in public sports on students' biological health. The present study was one of the survey researches. The method of data collection in the present study was field. The present study was one of the applied researches. The statistical population included students of Fars province universities including public, free and Payame Noor universities in Fars province. These students include students who are regularly involved in public sports activities. In order to analyze the data of the present study, the structural equation method was used. The results of the present study showed that participation in public sports has a significant effect on students' biological health. To this end, improving participation in public sports leads to a healthy improvement in students' lives

The purpose of this study was to develop a framework for the model of Islamic marketing development in Iranian sport. The research method was a two-stage instrumental exploratory combination. The qualitative research method, the qualitative case study, and the potential participants included 14 faculty members. In the quantitative part, the research method was descriptive-survey. The statistical population of this study included the head, vice-chairman and secretary of sport federations, which included 153 people with 51 active federations in the country. According to Morgan's sample size table, 113 individuals were selected as the research sample according to available sampling method. The instrument used in the quantitative section was a researcher-made scale based on the qualitative data base network theory. Face validity was assessed by ten sport management professors and the content validity of the questionnaire was used by carcass model and content validity was confirmed. Convergent validity, combined reliability and Cronbach's alpha were also confirmed. Descriptive statistics and structural equation modeling were used to analyze the data. The results showed that the respective T values ​​of each factor had a significant impact and all the framework of Islamic marketing development model in Iranian sport was approved. The results of the present study also showed that the framework of Islamic marketing development model in Iranian sport includes causal conditions, contextual conditions, intervention conditions, consequences, strategies. The results of this study also showed that the research model has a good fit.

The aim of this study was to investigate the Factors affecting the persistence of sport culture in the elderly following the outbreak of Covid-19 virus. The research method was mixed (qualitative-quantitative) whose qualitative part was done in the form of theme analysis. The statistical population in the qualitative section included people aware of the subject of the research that according to the purposeful selection, 15 people were selected. Also, the statistical population included the elderly active in the field of sport leisure in Shiraz, who had canceled their recreational sport. The research instruments included semi-structured interviews and researcher-made questionnaire. The content validity of this questionnaire was assessed using views of university professors and its construct validity was assessed by factor analysis. The reliability of this questionnaire was determined 0.87 after calculating Cronbach's alpha. In the qualitative section, to evaluate the validity of the reliability, transferability and verifiability, as well as to check the reliability, specialized committees were used. In order to analyze the data, coding and structural equation method were used. The process of data analysis was performed SPSS, PLS and Maxqda software. The results showed that the identified factors included communication, economic, motivational, health and infrastructure factors. The results showed that the communication factors with the effect of 0.930 are the most important. Improving communication issues, such as creating social groups, informing about new sport activities, and using mass media, play an important role in perpetuating the culture of senior sport leisure following the outbreak of the Covid-19 virus.

The present study was designed and implemented with the aim of Communication model of client honoring development in the Ministry of Sport and Youth. The present research method was mixed (qualitative-quantitative). The statistical population of the study included elites in the field of research, for which purpose 14 people were identified as the research sample according to the purposeful sampling method. The research collection tools included a researcher-made questionnaire and a semi-structured interview. The validity of the questionnaire was examined according to the opinion of experts. The reliability of this questionnaire was also investigated using Alpha-Cronbach's calculation method (α = 0.85). All research data analysis process was performed in EXCEL software. The results showed that 7 general factors such as technical infrastructure factors, employee and manager capabilities, organizational rules and regulations, motivation, cultural factors, supportive aspects and organizational aspects as factors affecting the development of honoring the client in the Ministry of Sports and The youth were identified. According to the results, it was found that supportive aspects (network effect = 1.478) and cultural factors (network effect = 0.893) as causal factors and empowerment factors of managers and employees (network effect = -0.139), infrastructure Technical (-0.142 = network effect), rules and regulations (-0.169 = network effect), motivation (-0.888 = network effect) and organizational aspects (-1.033 = network effect) were identified as causal factors.