فهرست مطالب alireza hamidzadeh arbabi

Increasing the level of consumer innovativeness and concern for the environment and green brands are important factors in consumer behavior in recent years and marketing managers try to improve consumers' attitude towards green brands and innovative products, in order to succeed in selling and marketing their products. The purpose of this study is to investigate the effect of consumer innovativeness and green brand on consumer purchase intention with the mediating role of consumer attitudes in the dairy industry. The present research is an applied research in terms of purpose, the method of data collection is descriptive-correlational and cross-sectional in terms of time. The statistical population of this research is the chain stores of Ardabil city and our statistical sample is the customers of the relevant stores. Using the Cochran's formula, the sample size was 384 people who were selected by simple random sampling and the data was collected using a questionnaire from the customers of the stores. Structural equation modeling was used and SPSS and Lisrel softwares were applied for analysis. The results of the study showed that Consumer innovativeness, green brand and consumer attitude towards products have a positive and significant effect on consumer purchase intentions. Consumer innovativeness and green brand have a positive and significant effect on consumer attitudes towards products. Consumer attitude toward products mediates the relationship between consumer innovativeness and their purchase intention. Finally, in the relationship between the green brand and the consumer purchase intention, consumer attitude towards products acts as a mediating factor.

In today's highly competitive market, entrepreneurial capabilities and cleaner production have become widely used concepts to enhance competitive advantage and increase green performance. Therefore, the current research was conducted with the aim of investigating the impact of entrepreneurial capabilities on clean production and sustainable competitive advantage, with the moderating role of social marketing orientation in Iran Khodro Industrial Group. This research is an applied research in terms of purpose and descriptive survey in terms of structural equations. The statistical population is the employees and managers of Iran Khodro Industrial Group, 150 of whom were selected as the sample by available sampling method. In order to perform data analysis, LISREL software was used. The results showed that in Iran Khodro Industrial Group, entrepreneurship has a positive and significant effect on clean production and sustainable competitive advantage. Clean production also has a positive and significant effect on sustainable competitive advantage. Other findings indicate that social marketing orientation positively moderates the relationship between entrepreneurial capability and clean production and sustainable competitive advantage. Due to the gap of studies in the field of investigating the relationship between these variables in a single study, conducting the present study can provide useful information for managers to create competitive strategies and increase their market share.

Professional development plays significant role in the emergence of creativity and career innovation. Moreover, knowledge management is a process that involves activities such as the explicit or implicit exchange of experiences and the induction of ideas and skills that lead to increased entrepreneurial capabilities and professional development. The purpose of this study is to investigate the effect of knowledge management on the professional development of the Employee of Ardabil Management and Planning Organization by considering the mediating role of entrepreneurship capability. The statistical population was 186 employees of the Management and Planning Organization of Ardabil province and due to the limitedness of this society, the entire statistical population was studied as a sample. To collect the data, Zandi Entrepreneurship Capacity Standard Questionnaire (2013), Fong & Chi Knowledge Management Standard Questionnaire (2009) and Nova Professional Development Standard Questionnaire (2008) were used. The research model was tested based on the partial least squares method and SmartPLS software. The results showed that knowledge management has a positive effect on the entrepreneurial capabilities and professional development of Ardabil Management and Planning Organization. Entrepreneurship capabilities have a positive effect on the professional development of the employee of the Management and Planning Organization of Ardabil Province. Entrepreneurship capability also has a mediating role in the relationship between knowledge management and professional development of Ardabil Management and Planning Organization employee.

Customer intention not to turn over the company and emergence of citizenship behaviors by them are among the behaviors that can have a great impact on the success of the organization. Therefore, studying the factors influencing the formation of these behaviors is very important. The purpose of this study was investigating the effect of customer-brand identification and corporate social responsibility on customer citizenship behaviors and customer turnover intention where in mediating role of social capital was also examined. This research was applied in terms of purpose and descriptive in terms of implementation method. The statistical population of the present study is Sepah Bank customers in Tehran and the sample size was selected 384 people based on Cochran's formula for an unlimited population, which was selected by cluster random sampling method, so Tehran city was divided into four regions (north, south, east and west) and then branches were randomly selected from these regions. The required data were collected by a questionnaire and analyzed based on structural equation modeling method using SPSS and Smart PLS software. The results show that the positive effect of customer-brand identification on customer citizenship behaviors was not confirmed, but corporate social responsibility has a positive effect on customer citizenship behavior and customer citizenship behavior also has a positive effect on customers turnover non intention. At the same time, the mediating role of social capital in the relationship between customer-brand identification and the corporate social responsibility on customer citizenship behaviors was confirmed.

Today, the proper process of sharing organizational knowledge, is one of the important resources of management to improve the performance of organizations. Despite the need and importance of knowledge sharing in organizations, employees may be reluctant to do so. Therefore, identifying the factors affecting knowledge sharing in organizations and trying to strengthen these factors are among the main challenges of today's organizations. So, the present study was conducted to investigate the effect of social capital and perceived organizational support on knowledge sharing with the mediating role of organizational citizenship behavior. The present research is an applied research in terms of purpose, the method of data collection is descriptive-correlational and cross-sectional in terms of time. The statistical population of the present study included employees (service, administrative, and medical personnel) of Imam Khomeini, Social Security, Fatemi, Alavi and Bouali hospitals in Ardabil. Referring to Morgan table, the sample size was 205 people who were selected by simple random sampling. Mean, standard deviation, skewness and elongation were used to analyze the data in the descriptive part. In the inferential part, structural equation modeling was used and SPSS 23 and Lisrel 8.8 softwares were applied for analysis. The results showed that the variables of social capital, perceived organizational support and organizational citizenship behavior have a positive and significant direct effect on knowledge sharing. In addition to having a direct impact, social capital and perceived organizational support, also have an indirect and significant effect on knowledge sharing through organizational citizenship behavior. Given the positive impact of social capital and employee understanding of organizational support on knowledge sharing behavior among them, organizations can develop knowledge sharing behavior among employees if they have the necessary qualifications to develop these issues with a better performance.

Today, banks and financial institutions of the banking industry, as one of the important service industries, need significant innovations to be present in the competition scene. The purpose of this study is to investigate the effect of personal and organizational factors on customer attitudes toward joint innovation and performance development of new services in the banking industry. The statistical population includes private and public banks in Ardabil (Export, National, Housing, Agriculture, Trade, Mellat, Sepah, Pasargad, Parsian, Shahr, Saman and Ayandeh banks) and the statistical sample includes customers and employees of these banks. The sample size was obtained based on Cochran's formula equal to 384 people and in order to select the respondents, the available method (face-to-face visit to branches) was used. Variables were measured using a standard questionnaire. In order to analyze the data, the structural equation model was used using LISREL software. The results showed that personal factors (including financial, social, knowledge and internal motivations) and organizational factors (including organizational culture, organizational communication, organizational resources and organizational structure) have a positive and significant effect on attitudes toward joint innovation. Attitude towards joint innovation also has a positive and significant effect on the performance of new service development. Finally, the previous experience of joint innovation moderates the relationship between personal and organizational factors with attitudes toward joint innovation.

One of the most important concepts for any organization in any sector and size is market performance, which plays an important role in the success of the organization. Performance measurement evaluates the implementation of strategies and in the absence of it decision makers cannot be sure that their goals will be achieved. Therefore, the present study was conducted to investigate the effect of knowledge management and market orientation on market performance with the mediating role of open innovation. The present research is an applied research in terms of purpose, the method of data collection is descriptive-correlational and cross-sectional in terms of time. The statistical population of the present study included employees, experts and managers of Tejarat Bank in District 5 in Tehran. Referring to Morgan table, the sample size was 242 people who were selected by simple random sampling. Mean, standard deviation, skewness and elongation were used to analyze the data in the descriptive part. In the inferential part, structural equation modeling was used and SPSS 23 and Lisrel 8.8 software were applied for analysis. The results showed that the variables of knowledge management (with path coefficient 0.37), market orientation (with path coefficient 0.41) and open innovation (with path coefficient 0.32) have a positive and significant direct effect on market performance; In addition, knowledge management and market orientation, in addition to having a direct impact, also have an indirect and significant effect on market performance through open innovation. Given the positive impact of knowledge management on market performance, if banks do not have the necessary competence to develop knowledge, they will not gain a knowledge-based competitive advantage. Also, due to the importance of market orientation in achieving greater market performance, market competitiveness should be increased. Understanding the market in order to understand the customers' point of view can play a role in increasing market performance. Banks need to use appropriate methods to retain their key customers to increase their satisfaction.