hamid reza yari

Cooperative organization is one of the most rational socio-economic tools ever designed by mankind, the sustainability of businesses created in the current state of the world economy, is important and necessary for any developing country like our dear country Iran. Therefore, the current research was conducted with the aim of ranking the strategies and consequences of business sustainability with the approach of entrepreneurship development in the successful cooperative sector of Hamedan province.

This research is qualitative in terms of practical-developmental purpose and in terms of data collection. The statistical sample of the current research was selected by the number of 12 managers of successful cooperatives in Hamedan province and expert professors in the field of business using the snowball method based on theoretical saturation.

The results of the research indicate that reducing costs and financing, trying to survive, innovation in providing products and services, appropriate marketing strategies, appropriate production strategies, interaction with government organizations and appropriate interaction with human resources as concepts of strategies and strategies were known and likewise survival, despair, reproduction of defective culture and failure of production and cooperative sector were identified as concepts of consequences.

Previous studies have mostly focused on business sustainability in cooperatives or strategies and consequences of business sustainability in organizations; meanwhile, the current study has a special focus on the strategies and consequences of business sustainability with the approach of entrepreneurship development in the successful cooperative sector of Hamedan province.

Today, with the stability of businesses in cooperatives, the problem of unemployment and bankruptcy of many cooperatives can be addressed. Providing a model of business sustainability is one of the effective factors in the success and sustainability of cooperatives. The aim of this study was to design a business sustainability model with an entrepreneurship development approach in the cooperative sector of Hamedan province. This research is quantitative-qualitative (mixed) in terms of applied-development purpose and research method and research framework. Participants in the quality section of some of the successful cooperative managers of the country and expert professors in the field of business in a purposefully available way based on theoretical saturation of 12 And in the quantitative part of the statistical population, 360 managers of all successful cooperatives in the country, whose participants were randomly selected based on Morgan and Krejcie table, 130 people. The results of qualitative analysis showed that this model included six categories including causal conditions, central category, contextual factors, intervening conditions, strategies and consequences, and 82 factors were identified as designing a business sustainability model with an entrepreneurial development approach. It was also found that the effect of causal conditions on the central category and the central category on the strategies is direct and the effect of strategies on the outcomes, contextual factors and intervening conditions on the strategies is indirect. In a small part, it was found that the model has a good fit